2020 has been unveiled, the major car firms have gradually hand over the complete 2019 report card. However, the Automobile Association data show that the first 11 months to reach the automotive industry as a whole fell by 9.1 percentage also shows a lot of car prices are bad days before. However, there are hard days comfortable, Lexus should be the most comfortable of the manufacturers in 2019, and 2019 sales of 200521 units, up 25 percentage increase, leading second-tier luxury brand.
and before the sales report card, the recent Lexus biggest news than by the State Administration of open market out of a piece of 87.6131 million yuan ticket, this amount is calculated based on the 2016 Lexus percentage of sales, on the grounds that there is price-fixing in violation of Lexus sales.
This year, the major car manufacturers are basically relying on the huge price cuts to survive, with the exception of Lexus in addition to continue to increase terminal, the official also conducted a guide price rise can be said to be “swollen with arrogance.”
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2019 Shanghai International Auto Show, with the increase of God car Toyota Egypt Dole Act platform with the world premiere of Lexus LM, after which a variety of next-generation internet will increase the king piece after another, followed by Tianjin Port parallel imports Lexus LM300h, came the increase 1.68 million, floor price of 400 million messages, and more It is eye-popping.
can be said that Chinese consumer behavior to increase Lexus terminal are teeth, but we do not live Chennai money, even if the fare increase and decorating Lexus is still in short supply, and the state of the terminal is that Lexus in addition to NX and GS and a few other models, basically no excessive concessions in the auto market weak as water, environment, Lexus had to be a worthy brand of good research.
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to sales of the Lexus ES pillar for example, when seemingly radical spindle front face has been optimized to two generations of models, now fully integrated into the younger trend. The mine’s interior has always been one of the industry benchmark, mainly in looks, feels very senior interior work, both inside and outside the ES is difficult for discerning consumers pick out big problems.
After reading car interior appearance, look configuration table. In fact, in recent years the joint venture car prices inside the configuration table to become the richest, Toyota, one of which can be considered, this is not ambiguous on the Lexus.
For example, the guide price 290,000 yuan Starter Edition ES (200 superior version) has been equipped with ten airbags, lane keeping, active braking, lane departure warning, adaptive cruise full speed, front and rear radar, sunroof, keyless entry and the whole car starts, adaptive LED headlamps and auto-dimming outside mirrors and other functions, can be summarized as your mind must have configured it, you it does not necessarily need them and want to configure it to meet a large part, this is the genius of Lexus.
and finally to the test drive, the Lexus ES also provides consumers three power options, broiler 2.0L, a bit mean of 2.5L, hybrid and fuel consumption balance of power, the power that the meat simply because not enough money, most consumers will choose to compromise, not to mention the Lexus ES target consumers are also more mature, middle-aged consumers, or has established a family of young consumers, power hungry and Ben went to the BMW 3 Series and his ilk manipulation. Here, also we have to praise the success of Lexus ES positioning of this product again.
If the consumer focus of the last decade, mature groups putIn the car 20-30 million, with the Camry as the representative of this decade, the group has shifted to 30-40 million in the large car body, which is why perhaps too young Audi A6L beginning to be in a cold, and it retains more than younger of the required factors ES uncle increase one of the reasons to sell.
Of course, the success of Lexus did not we imagine that peak, after all, it is not regarded as full flowering, LS face of Mercedes-Benz S-Class and BMW sales results or brother of a 7 Series, while the ES as a large car pricing also need to face the attack of luxury brands such luxury brands like Audi A4L and Audi A6L in the car in a large car, it seems that the 200 model plane for midsize BBA can occupy a place, but face up 300 and other medium and large BBA slightly inferior car, Lexus also requires more breakdown products added in China.
2020, Lexus will usher LM models, will further huge family. In the back of soaring sales, Lexus also need to face increase risk, rumors and domestic opponents crazy prices and a series of challenges, the second-tier luxury brand leader position does not seem so good to sit!