Recently, the Great Wall Motor announced the latest sales figures: 2019, Great Wall Motors global sales of more than 1.06 million, total sales of new cars 106,0298 units, the fourth consecutive year exceeded one million sales mark! As the Great Wall Motor to enter the field of new energy quot; Onslaught quot ;, Euler brand’s performance is noteworthy: in 2019, the establishment of just more than a year of new brands sold a total of 38865 vehicles, staged so that peer envy quot; Euler speed quot ;.
If you look at numbers, many people may not feel, after all, Great Wall Motor huge body mass, less than 4 million sales seem irrelevant. But you know, 2019 is not a new energy automobile market quot; high light moment quot ;, subsidies sharply sloping back so many of life’s car prices are less than ideal, sales were flat, negative growth has become difficult to resolve the situation. Market cooling trend, but why Euler Yuezhanyueyong?
Euler A00-R1 achieve growth of new energy segments quot; a first quot; [ 123]
Euler brand as the main selling models, quot; next-generation electric car quot; Euler R1 2019 cumulative sales of 28,498, very close to not only head the new energy vehicle sales TOP 10, more in A00-class new energy to maintain the growth rate of the first segment. In addition, the user has the trust of the net sales of about iQ car market Euler 10367.
along with the family’s economic growth, many middle-class families have entered quot; second car era quot; to meet the needs of different members of the family car. Change and upgrade different, purchase a second car families often prefer flexible and practical, comprehensive and balanced quality small cars. After all, in today’s road congestion, parking difficulties and under the background of advocating energy saving, new energy a small car is not only suitable for urban travel, convenient parking, and more affordable.
Euler A00-R1 as a model appears to capture the precise current users to travel the main demand for pure electric cars: urban driving, parkingConvenient, reliable quality. In addition, thanks to strong support Great Wall Motor funds and technology, Euler R1 breaking the previous low-end electric car inexpensive prejudice, strong sense of design, color high-value, high-quality, high-tech and have a safe and reliable strike hit the hearts of young consumers.
aimed quot; open, friendly, happy, aggressive, self-confident new urban youth quot; Euler not only launched the product has excellent quality and safety performance, more time to user demand, provide the required lifestyle. In this past year, Euler according to consumer demand, usage scenarios, to carry out a variety of different forms of activity, Euler users to create a variety of lifestyles.
to lock the user interested in your circle know better marketing tricks
quot; personality, fashion, multi quot; is a contemporary young consumer advocate, as each young people have their own distinct personality, like, as an industry forerunner of pure electric car, Euler introduced the innovative model level version of the strategy to meet the different needs of customers customized car personality and performance.
2019, Euler creating custom product for women groups and parent-child family. Whether it is color value, space, intelligence or security, the new car all manifestations of Euler accurate insight into user needs. Has always been to understand user demand as a precondition Euler, also using the Internet to expand creative thinking brain storm, the boring marketing of electric vehicles with the colorful life of the mobile Internet marketing.
Euler is, quot; the user where we go quot ;. In order to understand the young users maverick, Euler deep interest in young people’s circle, young users into the scenes of life, committed to understand the user’s communication and emotional level from the demand, continuing to explore more appropriate communication and interaction.
Based on in-depth insight into the female owner living sceneEuler # Euler created a goddess Battle city waiting for you to punch Rally # special marketing activities. This parade test drive covering 16 cities, set up by the city landmarks and network features red punch point, not only highlights the body Euler R1 suitable for smart urban life, but also to learn more about the female owner opened Euler good product, good use, and security features, so that Euler became the female owner of daily travel closest, most intimate partner.
In addition, Euler not only with 360 co-sponsored quot; Children’s Rise of the Guardians quot ;, will be considerate and Parent-child care home users as a mission for the baby family have tailored a series of creative parenting day. quot; 7 Tian children’s guardian punch quot; program is one of them, punch quot every day by calling for moms and dads; accompany children scene quot ;, Euler want to pass is the role of parents of children growing up not missing.
allows users to drive users, user scenarios and word of mouth is the best advertising, through a series of bold innovation, followed by hot marketing activities, with a strong product in the Euler captured the hearts and minds of young consumers while , leaving the user to feel the Euler attitude as a network of young red new energy brand to further narrow the distance between the brand with the user.
to lead the trend of young people live CD • ME camp reflects the trend of car living area
As we all know, R1 Euler was born in China’s first electric car platform exclusive platform –ME Euler also because of its exclusive platform, security and battery life are far better than competing products. However, Euler is not merely to have ME platform this technology IP, so the only connection the user Fun middot technology; ME camp came into being.
advocate quot; no will, no compromise, no anxiety quot; the only middot; ME is not simply camp the science and technology community, which is the European powder are the exclusive community of independent self-organization, it can not only their own lives spheres of interaction and sharing, better enjoy the Euler-sponsored parenting, beauty and other invited to experience exclusive custom of serviceService and experience the latest products Euler, Euler let the user is not only the owner, but can live up to people Fun trend.
With the only middot; ME camp, Euler established a position in the user, the media and vendors of online and offline communicate. Worth looking forward to the future will continue to Euler technology, lifestyle exchange as the core, gathered in different spheres, dare to highlight the users themselves, the common Fun Euler lifestyle.
more care to make Euler quot red brand in the road network; straight bolted quot;
not in haste, not aggressive Euler, by the user insight, not only by creating models of different versions to meet the needs of different users. Also with bold innovation, followed by hot marketing model, became the hearts of users unique new electric energy brand. Such as the recent hot send Ferrari # # buy Euler, Euler is in this cold winter day, send the user to another end of the year Thanksgiving gift.
although only six winners, but these six places Euler valuable brand of heart-warming were placed in six different cities, allowing users to more areas of one million luxury car dream come true to get the chance . Even taking into account the wish can also experience the brand Euler again so attentive to customer care. From life, home to dream …… Euler is one step will own brand concept in depth to the user’s life, although there is no luxury Ferrari products, but in the thinking of the user’s life, Euler is definitely the most luxurious car brand, the highest representatives of intelligence.
In other areas, whether it is hand in hand HoneyGo layout Taiyuan travel market share, or open cross-marketing with China Joy the new era, or will hand millet, linked in user management, to build a new retail channels, IoT IOT services to achieve deep-level cooperation on 5G AI scenarios and ecosystem services. All these initiatives are reflected in the Euler has been actively exploring a new generation of city life body, as well as for the user to build a more trend, more efforts intelligent and safer way to travel made.
ThisIn addition, in addressing the travel anxiety, Euler has been charged with the national grid, stars, special calls and other industry leaders consisting quot; Euler Super Power Consortium quot ;, Just download Euler super APP, all car owners can enjoy the new energy convenient quot; one-stop quot; charging service.
have all successfully tracked, quot; Euler velocity quot; not only benefited from the quot; public car quot; different product positioning and excellent product strength, but also from a user friendly, accurate capturing user demand, the concept of service users. Let different cities, different types of owners can feel Euler full of sincerity and change its own life, really narrowed the distance between the user and the brand. Euler break with tradition, harvest surprise again and again in 2019, not only embrace by quot; annual cutting-edge of new energy vehicles quot; quot; the most popular new energy vehicles quot; quot; Annual ingenious new energy vehicles quot; other important awards, among quot; 2020 annual national five good new energy quot; models list, became quot; of the most popular boutique electric car quot ;, and we look forward Euler bring more surprises in the new year!