In recent years the automobile market, the rapid development of our own business we have seen the rise, especially auspicious. Since its acquisition of Volvo in 2010, with the integration of resources advantages, Geely has a comprehensive product upgrade in terms of force, under strong development, Geely shares have been held by the Mercedes brand and the acquisition of Ruths, which are It is well known thing. However, it seems Geely up plan is still in progress, recently, we learned from relevant channels, lucky for luxury sports brand Aston middot; Martin became interested.
[123 ] it is reported that Geely Group intends to invest 19.9 percentage stake in Aston Martin, which will involve the amount of 200 million pounds, which is currently still under discussion, I do not know this investment is a financial investment or related to technical cooperation. According to informed sources, the likelihood of the outcome of negotiations between the two sides of the larger technical cooperation, because the current Aston middot; Martin urgently needed new money in 2020 to deal with the new SUVDBX-market, in order to improve brand sales.
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of course, this is still a great possibility of cooperation, we all know, compared to Bentley, Porsche, Maserati these brands, Aston middot; Martin product layout is quite slow, it is also just released a while back as its first SUV – DBX. Since its October 2018 due to lower than expected sales, its share price fell sharply (down more than 80 percent), while in 2019 the world was only sold 5819 new vehicles. So year after year resulting in a loss of Aston middot; Martin had to make some changes and their capital.
However, from an objective point of view, Volvo since the acquisition by Geely, Geely and Volvo have a very good product overall sales growth and enhance the force, win-win behavior shows this both for the industry or for consumers, we are loved. Therefore, in the end how to look at this thing? Welcome Message!
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