digital level, about 2019 Aston Martin, disappointing about Aston Martin in recent years, was also disappointing.
before the Spring Festival in 2020 Automotive News, there is a British veteran brand on this 107-year-old, the news from Reuters show that the British luxury carmaker Aston middot; Martin is working with potential investors on the establishment quot; long-term relationships quot; and consultation, the company is evaluating the specific financing requirements and options. But Aston middot; Martin said that if the deal would involve equity investment is uncertain.
a hot potato or quality assets?
If the series from 2019 figures, Aston middot; Martin’s performance, not so good-looking.
Aston middot; Martin’s 2019 sales results for 5819 units, down 7 percentage than in 2018. Premenstrual interest, taxes, depreciation and amortization adjustment will reach 130 million to 140 million pounds, 60 million pounds lower than expected; operating margin percentage will be 12.5 percent to 13.5, lower than the earlier forecast of 20 percentage.
capital market, when just listed, Aston middot; Martin valuation of about 50 billion pounds, which is now valued at approximately 1.5 billion pounds. In August 2019, it was officially announced by the impact of lower demand in Europe, after its first-half loss, the company’s share price on July 31 fell 17 percentage reached its lowest point since listing. Triggered by falling share prices, data released by the Group pre-tax loss of 78.8 million pounds, equivalent to 673 million yuan.
In short, Aston middot; Martin dilemma now facing is that the share price decline, poor operating performance, the headquarters of the European market sales encounter problems, and the world’s largest sales market, Chinese market demand has also been tightened. And more crucially, the future of its pressure is not small.
eyes can see that in the new energy automobile era, more and more giant-level car prices isThe search for cost-sharing, under pressure, chose to hold together cooperation – so Ford Volkswagen, PSA and FCA case, case very much.
Of course, Aston middot; Martin also has been seeking cooperation, December 3, 2015, Aston Martin wound up with the heyday of the music as R & D partners jointly announced the signing of a memorandum of understanding to cooperate, to work together to build the Internet electric car.
at the beginning of 2016 CES, Aston Martin and combined to create the music, as the Aston Martin Rapid S music as Internet concept car debut. But after, music, as the car since the end of the trip repairer variety of reasons, Aston Martin’s plan immediately terminate;
At the end of 2017, beginning of the year 2018, Aston Martin and in seeking cooperation with other Chinese companies, according to foreign media speculated, was no Daimler shares of Geely automobile is a potential candidate, but eventually dropped. Today, Aston Martin and seeking battery manufacturers and the world’s largest supply – Ningde era of cooperation.
In early 2018, Aston middot; Martin officially announced a five-year trade and investment program totaling 620 million pounds (about 5.44 billion yuan) is developed for the Chinese market. As of press time ago, in August 2019, its five-year investment plan trade, or almost no substantive progress.
Aston middot; Martin short of money, lack of electric vehicle technology, lack the means to reduce manufacturing costs, the lack of intelligent, network-linking of advanced solutions.
However, these are just lucky
and from Geely’s perspective, now it has become more in-depth course on global development cooperation. Hand Daimler AG, Ruths shares in the hands of the Volvo brand has, relying on their own power to create a global brand collar grams, Geely Automobile in the Chinese market leading and robust, while its stake in Proton, Malaysia is also at the helm again in back to the domestic market high.
Aston middot; whether Martin is the most Geely Automobile touched a hot potato? The answer is no.
Daimler shares removed, most auspiciousThe new big move, about Ruths. Before Geely took over Ruths, 2012-2013, Lutesi loss amounted to 160 million pounds; 2015-2016, Lutesi EBIT loss amounted to 16.3 million pounds.
Volvo is the same, in 1999, the Volvo Group’s Volvo car business to Ford Motor Company for $ 6.45 billion. After entering the Ford Group, a decade of operation, the Volvo brand performance is not satisfactory, but ushered in a decade of consecutive losses.
Of course, the current situation, Ruths, Volvo two relatively negative equity, after entering Geely Automobile business segment, through a series of operations and integration, and ultimately have a a nice performance figures.
from the field of sports technology, Geely hands Polestar pole star, Ruths related reserves from the field of technology platforms, Geely Volvo hands of technical standards CMA platform, the new technology field, Geely’s hundred million coffee through since research has brought onboard chip, and has been extended through technology planning 3 types of chips to meet current and future needs, while funds from the reserve areas, Geely’s performance has been very eye-catching.
Overall, in Europe, Daimler supports Aston middot; Martin ensure its long-term future endeavors. Daimler holds Aston middot; Martin 5 percent stake, and for the latter to provide Mercedes – Benz engines. Geely holds 9.69 percent stake in Daimler, the largest single shareholder. At the same time, Daimler is strengthening cooperation with Geely in China set up a joint venture to operate the smart brand.
However, for the unlucky shares Aston middot; Martin, Daimler declined to comment. Industry generally believe that the sale of some shares may help to improve the Aston middot; Martin’s prospects.
Written in the last:
before the two parties have not yet official declared, everything is still just communication, contacts, Geely Automobile shares Aston middot; Martin, apparently to ease Aston middot; Martin’sFinancial pressure, but if they can truly stake in Aston middot; Martin, then let the cards Geely hands of the addition of a car territory further expanded.
From a practical situation, Aston middot; Martin the high probability of the need to have some action. Because different brands and Porsche, have their own excellent profitability and backed by a large company, to maintain the normal operation of the enterprise, the future development;
and Lamborghini, Bentley, Rolls-Royce different, they the parent company has strong profitability and to maintain the crown brand position.