winter comes, can spring be far behind?
poem “Ode to the West” this British poet Shelley’s creation had become people’s minds charcoal, ignite the hearts of the people can always fire in the winter . However, for the Chinese auto market, such a fire of hope has quietly dim, if only to wait for the spring, it is possible to wait until just within the foreseeable future –
the Automobile Association released 2019 National car sales data show that in 2019 China’s auto sales in the year to 25.769 million, down 8.2 percentage year on year, the automobile market is still winter!
From another point of view, we can be understood as the contraction in the market, only really make products, recognized by consumers and the brand was able to model in today’s environment under survive! So we can see such a phenomenon – the automobile market all winter and not freeze to death, “people”, those who truly extraordinary strength, recognized by consumers still highly touted models!
JAC Yue Ka A5 is one of them – as JAC passenger car brand 3.0 times for the mountains, at the time of its listing 40 days, the order gains have been 10317 units, China’s automobile market seems to have become “a beacon for the winter.”
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can not help but slightly puzzled behind sales results Jiayue A5 splendid: when most of the domestic car sales are doing “subtraction”, Jia Yue A5 why can open JAC passenger “Ka” speed of 3.0 times the car, leading hatchback car sales?
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Accumulate, overweight technology development
Jia Yue A5 can adverse hot, in fact, is symptomatic. First, investment in R & D reflects the level in the JAC. Unlike some acting style “high profile” of its own brand, JAC choose pragmatic, low-key acting style, technology development as one – on generous investment in R & D funding, for many years to adhere to the 3 percentage -5 percentage of sales revenue into R & D ; D team nearly as many as 5,000 people, as well as state-level enterprise technical centers and state-level industrial design center; issued patent is fruitful, as of October 2019, JAC has accumulated 14,269 patents, is the first patent over a million car prices. These inputs allow JAC in recent years made a series of breakthroughs in the field of engine core technologies, such as intelligent network-linked:
It is understood that JAC has mastered gasoline, the core technology diesel engines, from 2009 onwards, a total of ten engine won the “Chinese heart” ten Best engines title. Where the highest quality is HFC4GB2.3C model engine, while Jia Yue A5 1.5T is equipped with four-cylinder turbocharged engine, model HFC4GB2.4E, is an upgraded version of the former, with a strong power output, taking into account the energy-saving and reduce fuel consumption sewage requirements.
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in the field of intelligent network-linked, JAC as early as 2016 they released the intelligent “445” strategy, Huawei and more recently joined forces to build smart car factory, jointly promote the development of the field of smart cars. JAC self-developed “the most obedient of car networking housekeeper” – Chi Ling smart car linked system, has achieved the intelligent dual-access navigation, voice scenarios, such as remote boot and online music serviceService. Jia Yue Ling Chi A5 equipped with a new 3.5 Telematics, giving consumers more convenient car life under the trend of technology. These breakthroughs in core technologies laid a solid foundation for the product to increase, Jia Yue A5.
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of course, in addition to the pursuit of “blacksmith need its own hardware,” the independent research and development, JAC also invited a lot of “mentor” Ka Yue A5: A5 by JAC Yue Ka Italy design Center chief designer Dannie Li (former Alfa middot; Romeo brand designer) dominant design, which gives it a simple and no shortage of dynamic static beauty, both aesthetic and practical hatchback tailgate is designed in a the highlights – conventional fastback cars tend to sacrifice the beauty of the back room, while Jia Yue A5 is cleverly back through the top groove design to ensure enough space for occupants.
while Jia Yue A5 chassis tuning by Magna chief expert chassis tuning and chassis tuning experts carried out jointly by the public, which gives it a more excellent driving performance. Jia Yue A5 is a static one move chosen by the high-level technical team to accomplish this is to protect their super strength.
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to match up, unlocking the young ideas
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“match” in Chinese Although it is a derogatory term, but in the commercial activity in principle but gold. Here, “which” can refer to the market, it can also mean the consumer, the ever-changing market, consumers thousands of thousand faces, want to “match” the use ofWell, it is difficult! But if you do, the market / consumers have good feedback, it Jiayue A5 is the best evidence.
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as a positioning in the target population have certain requirements on the appearance / space budget is not high young consumers hatchback, Jia Yue A5 done more than at the product level younger, at a deeper level of brand marketing, which is also under a lot of hard work –
to JAC Guangzhou Auto show booth, for example, young people like another way, JAC to break the traditional form of conference; young enthusiastic spirit of entertainment, JAC will sing KTV, and other equipment into the trend of the new conference; and moralistic young disgust, JAC leadership on the abolition of jumbled speech at the press conference ……
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in addition, the dealership at JAC line layout also into a lot of younger elements, see JAC doing all they can “match up”, and it is because of this series Young of marketing actions, not only young people JAC brand rejuvenation deeper understanding, let Jia Yue A5 and young consumer groups have better communication, such Jiayue A5 who do not grow grass?
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most drastic side branches breakthrough project
A lot of people do not choose their own brands, in large part because of domestic cars in terms of workmanship, texture and other similar joint venture model with a larger gap, Jia Yue A5 is sufficient to younger consumers it emboldened – it has a high degree of product quality can be done to control power.
as JAC with Volkswagen after the “marriage” to launch the “latest results”, a joint venture nurturing self is represented most vividly in Jiayue A5 body, of which about product quality to enhance the control of forces is the main event.
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from February 2018 began, JAC full introduction of the German VDA quality management system, began a systematic application of the public’s quality management tool (the blue line monitoring devices, electric tightening device and humidity detection instrument, etc.). Under the guidance of the new standards, cost 200 billion on upgrading the production line. Meanwhile, the JAC also Volkswagen training center subsystems, sub-area trained a 50-person quality management team to ensure that products meet quality standards off the assembly line mass globalization.
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compared to the same competition at the hardware level, superficial, JAC resolutely choose to expand competitive differentiation in the quality control areas, to seek from its own brand of side branches items breakthrough! 
behind “the same equipment, the same personnel, the same standards” collinear production, Jia Yue A5 and even received a well-tuned Volkswagen experts, so that product quality and driving quality have been grown up on the lift.
If there is no power, and how many independent brands have this emboldened it? JAC there! ThisKind of emboldened to young consumers choose its confidence.
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word of mouth, leading the market segments
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with young product design, marketing and form a high degree of product quality to control force, Ka Yue A5 successfully captured the hearts of young consumers. This part of consumers in the consumption process of obtaining satisfaction, word of mouth formed outside gradually increasing, which in turn, its word of mouth brought more industry honors –
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With public collinear excellent quality, Jia Yue A5 gains a new car assessment “2019 year’s most anticipated hatchback sports car” in honor of the new car assessment jury said: and public collinear car, Jia Yue A5 indeed JAC compared to the previous product has been a qualitative improvement.
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in terms of design, Jia Yue A5 NetEase won the 2020 cross-border design festival “China innovation design middot; break pattern” award. Fastback styling, hatchback design, space leapfrog these seemingly contradictory elements have been perfect fusion on Jiayue A5, as winners comment said: JAC Yue Ka A5 break the pattern to reproduce the wave of innovative design. JAC integrated global design resources into the liftgate structure, giving users “a soul into” fashion look. In addition Jiayue A5 also gains the Southern Media 18th car altar Oscar “2019 Annual hatchback sport sedan,” Netcom Society “2019 Annual Most Popular Car Design Award” and other items of considerable weight awards.
These awards not only confirms the fact that Ka Yue A5 strong product strength recognized by consumers, which in turn reinforce the status of “hatchback market leader” Jia Yue A5.
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summed
China auto market freeze, Chibidaigou consumer psychology is growing, it has become a model of best “litmus test” only when a model in the product force in order to attract the attention of consumers when all aspects of cost-effective, brand reputation, etc. are good enough, so, sales of natural is the best evidence – after Jia Yue A5 listed, just 40 days time gains 10317 units, leading hatchback market, its product strength beyond doubt.
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when we go to ferret out the reasons behind Jia Yue A5 adverse hot, we will find great products Ka Yue A5 force only appearance reasons for selling, to a deeper level JAC thanks to a comprehensive system of products enabling. So we have reason to believe that Jia Yue A5 40 days the order will not be broken million just a phenomenal event, which in the glow of the energy market downturn, will eventually release their own support to the good out more potential in the market, it is just beginning ……