China Association of Automobile Manufacturers sales data released earlier, in 2019 the domestic automobile production and sales were 25.72 million, 25.76 million, maintaining the world’s first production and sales levels. However, still down 7.5 percentage year on year, 8.2 percentage. Phased transition of the past two years, so that the domestic automobile market presents a bleak as winter-like; joint marketing Pobai million units of new energy vehicle market, also in the second half appears Six-drop.
suffer badly in some car companies, a large sigh difficult plus difficult time, but some brands not only to avoid the impact of the automobile market at low tide does not need to rely on price cuts to attract customers, and even appeared in the case of a car hard to find. While annual sales rose 9 percentage score, it is the FAW Toyota. A new high since the sales growth trend to reach 78.3 million units, a market share of 3.5 percentage dealer profitability record in 2012, the amount of profit for two consecutive years truly a win-win.
enter 2019, the domestic automobile market did not expect such industry professionals as back on track, but is a continuous downturn. Real estate prices are high, full liberalization of the second child, causes of consumer prices rose so, let the car’s potential consumer groups, the concept car has changed.
after the number of occupied over 40 percent of consumers 90, a core group of automobile consumption. On the one hand, automobile consumption is not the father of the young group of consumers who converted from scratch, nor to purchase larger, more functional product; their core needs and users want the car to be able to express personality, meaning and the charm of both products.
also in 2019, can be said that FAW Toyota TNGA first year. Prior to this, first YizeIZOA launch, break FAW Toyota few small SUV situation, FAW Toyota also import TNGA architecture of the first model, a total of more than 52,900. And then lead the brand’s flagship sedan Avalon officially listed in the Chinese market filled camp senior brand products. Renewal comes Corolla, monthly sales break forty thousand, Toyota became monthly sales crown Hua TNGA models, a total of 357,798 units of annual results, laying its position in the A-class car market. The new generation of the RAV4 wing release, total sales of 125,997 vehicles.
TNGA architecture FAW Toyota floor, bring Not only is the new architecture, new models and platforms, as well as crash tests with excellent results, the standard rich security configuration, accounting for more hybrid models. It can be said, TNGA architecture rewritten consumer psychological threshold of the car, to provide consumers with higher quality, higher value products array. More it is at the core level to meet consumer upgrades on car consumption.
As previously mentioned, TNGA architecture allows FAW Toyota’s product portfolio, the proportion of HEV hybrid raise a lot. As the world’s first to commercialize HEV car companies, Toyota in vehicle electrification field has roots in 20 years. Does not only refer motorized pure electric vehicles, PHEV plug-in hybrid, HEV oil and fuel cell electric hybrid electric automobile of other dimensions.
In 2019, the proportion of sales of HEV models enhance in addition to in addition, FAW Toyota is introducing the first new energy models Corolla dual engine E +, Toyota opened a new road in China’s energy. PHEV highlights, that out of the power limit constraints and capacity rechargeable battery pile, charging and refueling can power the vehicle, and improve fuel economy of the engine in the motor coupling.
Even deep electrification years, Toyota in the outside world is always pure electric EV category of “slow more than one step. ” Compared to the repairer new forces highs, the traditional car companies to build new energy vehicles from stability, practicality and safety, more in line with consumer expectations of new energy vehicles. In May this year, IZOA Yize electric version Yize E engine will join the C-HR EV and Lexus UX EV landing the domestic and import more than 10 models of pure electric vehicles in 2025.
738 000, up slightly by 2 percentage, FAW Toyota to hand over the results of 2019 , although the target of 745,000 and early development, there are thousands of vehicles to touch. However, if to look at the whole industry will be able to find strength and the strength of the achievements of FAW Toyota is not easy.
repairer of the new forces are with highs the general trend is, but its customer care, get along and communicate with customers, is a traditional car prices in the past lacked. In 2020, FAW Toyota made “aggressive marketing” concept; “To really extremely” brand slogan pulling, pushing up the brand, spread by temperature, communication and fashion with younger consumers, the constant pursuit from customers to enhance customer satisfaction pleasure, and brand favorability, so that customers in the psychological sense of identity for the brand.
consumer support is based on the product, so FAW Toyota, FAW Toyota’s first release will usher in a pure electric car Yize E engine; listed last year TNGA architecture Asian dragon star three models, the new wing put, the new Corolla, and continue to follow up a victory on the improved version or launched special edition; the same time, Yi Ze, family Vios, Corolla and new energy vehicles dual engine E +, will continue to be commodities strengthen, continue to improve their competitiveness.
and sales channels, through a strong network, Extension Network, a pretty networks, intelligence networks combined four kinds of initiatives raise the overall channel capacity, strengthen customer pleasant experience. At the same time the regional differentiation of work to do, close to the market demand for the purpose of achieving the Millennium city of one thousand policy. Customer strategy, FAW Toyota will conduct all business as the center around the “customer satisfaction first.”
support of some of the operators, FAW Toyota will guide and support from the traditional dealership new cars, after-sales, profitable value chain model to a new car three yuan, after-sales, value chain, used car four-wheel drive model, leading dealers to actively explore new profit model, test the water travel services, operating leasing car life business scenarios.
The polished product is good, the service done, it can be said that the current method of transformation of the domestic automobile market should be phased winter. The electric field distribution, mobile travel, etc., to lay a solid foundation for the future FAW Toyota, Toyota in domestic high-speed development.
(Source network, intrusion deleted)