Hummer was once a US military vehicle, then converted to civilian use with domineering style, background military vehicles, once famous. But the 2008 US subprime mortgage crisis and global warming, the search for new energy vehicles, so the Hummer brand gradually lost its influence. We had to choose bankruptcy.
but Hummer before the bankruptcy was launched pure electric concept car, the concept car is not the final production, the Hummer brand went bankrupt.
Today, General Motors is expected to revive the Hummer brand, to transform it into a pure electric car brand to launch pure electric pickup truck, compete with Tesla.
Hummer HX concept car
According to the message, GM is actively pursuing large SUV and pickup truck the electrification transformation. Specifically, General Motors plans to launch a full-size SUV pure electric vehicles such as the Chevrolet Suburban and Cadillac Escalade (Escalade) of pure electric version, and the main production facilities (such as Detroit Hamtrack factory) into electric plant.
last year, GM also proposed a plan to revive Hummer. Late last year, General Motors announced the production of electric pickup truck shortly. According to recent local reports, General Plan in 2022 as a sub-brand GMC Hummer will launch.
In addition, the Hummer revival of trailers ad plays football tournament in February, the first ad in the February 2 (local time) release. According to “The Wall Street Journal” and other local reports, the US NBA Lakers LeBron middot; James will appear as an advertising model.
General Hummer is produced by a car brand, the main production of military vehicles and off-road vehicles.
In 2002, General Motors took over the Hummer business. General Motors in the second year after the 2009 bankruptcy terminates the brand, declared bankruptcy. In 2009, the Tengzhong to buy Hummer from GM failed the hands.Since then, Hummer disappears in the public view. Hummer was once a lot like big brother’s car, including Arnold Schwarzenegger, and Jingdong Liu Qiang, founder of the East. In the eyes of fans, a Hummer is all-powerful car, the fans have always wanted to be able to revive Hummer.
With the success of Tesla, and Tesla’s transition to a pure electric pickup, GM, Ford, and Ford’s Lincoln GM’s Cadillac have announced their electric vehicle program. Even Land Rover, JEEP SUV manufacturers which specialized in manufacturing, but also pure electric version of the plan. So in the future, whether urban or SUV hardcore SUV, electrification is an irreversible trend.