Mercedes-Benz has decided to stop the production of X-Class luxury goods Pick-up card first published in 2017, mainly due to the market demand as expected. According to currently available sources, the Mercedes-Benz plant will be located in Spain since May this year, was discontinued X-Class, while sales will end It is understood that this is no longer selling luxury Pick-up later this year on February 11 cargo truck.
Pick-up used mainly for work, consumers are reluctant to pay more to buy luxury goods trucks
2017 Mercedes-Benz select published in Cape Town, South Africa new Pick-up truck with cargo line X-Class, in order to have the off-road capability and versatility, along with the Mercedes-Benz luxury and comfort specializes primarily, the market locked such as South Africa, Australia Argentina, Brazil, Russia and New Zealand and other countries there is a demand for medium-sized Pick-up, the preference of large Pick-up of the United States is not in the X-Class among the target market.
X-Class Mercedes-Benz medium-sized fancy goods Pick-up cards in the future strong market demand, and through parent company Daimler Group and Renault – Nissan Alliance partnership between the build-out work, and therefore X It has a profound kinship between -Class and Nissan Navara (ie domestic Navarra) and Renault Alaskan, and Mercedes-Benz to expand in the commercial area of territory and influence with the Sprinter together after launch. But more than two years before the advent of time, to spread the message to be discontinued X-Class Mercedes-Benz, the main reason of course is the poor sales performance.
It is understood that the Mercedes-Benz last year, has reservations about the future of X-Class, had to produce X-Class in Argentina to meet the South American market the final plan has not been implemented, there is the X-Class have been identified in May this year will be discontinued.
X-ClassCompetitors in the market in addition to the sister car Nissan Navara and Renault Alaskan, also includes Volkswagen Amarok, Ford Ranger and Toyota Hilux. However, Automotive News noted in the report, consumers apparently did not intend to pay more to own a luxury Pick-up trucks with goods of the same base Nissan Navara. In addition, European consumers generally believe Pick-up wagons are working vehicle, so there is not much requirement for luxurious comfort, which also delayed the X-Class sales performance in Europe.
