enterprises greatness does not depend on the profitability of enterprises, but by corporate social responsibility; as Geely Holding Group Chairman Li Shufu said: “not a socially responsible company, always ends the market is ruthless abandon, such enterprises to achieve sustainable development is not possible. “when a country facing challenges of disaster, corporate social responsibility is an important supplement in addition to foreign government rescue, as in the second twenty-first century the beginning of a decade, China faces this war around the new coronavirus. “plague.”
In this we can not lose the war “plague” in as a pillar industry of the national auto industry, brought together in the fight against the epidemic continued strength for the front-line of “warrior” delivery “ammunition”, donate money, donations, set up a foundation, donated emergency vehicles, travel services, etc. to provide logistical, cumulative aid funds almost 10 million. That is, those of us familiar with the auto companies, at the time of peace and prosperity, they are the creators of social value; when disaster strikes, they turned into the vanguard force to fight the disaster. So how years of quiet good, but it was nothing more for you before loading the line, like Kissinger in “On China,” he said: “The Chinese people are always among the most courageous people too well protected.” Here who both “retrograde” and “warrior”, but also socially responsible business.
[Click on the map to see: the fight against the epidemic, auto / parts enterprises donate (incomplete statistics)]
Comparative past two years, the domestic auto market downturn situation, then straighten the backbone of the auto companies is not exactly in the brave “retrograde” it? According to data from the National Bureau of Statistics recently released the latest point of view, in 2019 the country 41 industrial sectors, 13 industrial sectors appear profits decline, the automotive industry is one of them, profit fell by 15.9 percentage. For this it is struggling auto industry, opened in 2020 only novel coronavirus under the influence of “Black Swan” is undoubtedly worse under winter; and there is currently no related forecast, To estimate the overall impact of the automotive industry will have suffered much, but what is certain is that almost all of the domestic auto industry manufacturers have delayed the resumption of production after the Spring Festival time.
life and death struggle in the face of the epidemic, individuals, enterprises, the State is the relationship of togetherness; powerful motherland, prosperity is inseparable from the personal, corporate social responsibility; not lose in this war “plague”, I saw the power of China as a big country attitude, big country, big country responsibilities and powers of citizens and power companies under the power.
Montesquieu in “On the Spirit of Law” in once he said, “there are commercial places, there will be a virtue,” the phrase generally considered to be based on the theory of the business environment, but now I was in the company of these great powers, see the picture Montesquieu described; profits in their view, such as oxygen, blood, water and food, is the enterprise, the existence of life conditions, but it is not a business, the purpose of life. Thus, we see that in addition to these auto companies actively involved in the outbreak of war team, they are also seen as a partner actively make plans, tide over the crisis; February sales have canceled assessment, promising cooperation dealers burden, there subsidies for dealership staff, among other measures, which is reflected in the automotive business with partners through thick and thin of play, but also the responsibility to maintain social order.
2020 February 2, Volvo cars in the official micro-channel push a message, first to announce the start dealers care policy, reduce the pressure on the dealer partners; launched in February does not include sales targets, personnel subsidies paid directly to the dealership staff, a lot of business support special projects and many dealers care policy; which Volvo dealers staff provide a subsidy exceeds ten million yuan of the total, in order to alleviate the financial pressure on dealers. In addition, Volvo is also actively negotiate with banks to reduce the risk of some dealers due for repayment onIn the examination of new authorized 4S shop project to extend the opening time agreed to suspend auditing standards dealer check the site’s nuclear program, to suspend classroom training and counseling to shop, to strengthen the course content online, the staff conducted online for auto skills upgrading and strengthening of the recent online marketing investment and support.
2020 February 3, under the Audi brand in view of the grim situation of the epidemic dealers operating pressure, announced at the same time through the digital platform remote guidance and support, including not start the assessment in February sales targets, subsidies and other measures for the dealer front-line staff, the majority of dealers and partners tide over the crisis.
2020 February 4, KIA officially announced, the Government responded positively related to the epidemic prevention control deployment, the dealer’s decision to return to work time postponed to February 10, VR start line to see the convenience of customers to look at cars and car flagship store network platform; Furthermore, in order to reduce the epidemic of distribution partners to bring pressure on the operation, KIA a quarter of the business policy has been adjusted and strengthened the advanced dealer reward efforts to jointly cope with the epidemic.
During the epidemic in Beijing Hyundai launched the “three support” initiatives for partners and distributors, and dealers hard times; which in terms of sales management support, canceled in February dealers purchase completion rate assessment, dealers can purchase according to their needs flexibility to adjust the volume, adjust the inventory structure; taking into account the financial pressure on dealers of the epidemic, Beijing Hyundai will also maturity of the bill for dealers to provide bridge financing support, to fund interest subsidies partially to alleviate the difficulties dealer short term cash flow; marketing support area has increased online communication, marketing efforts, launched the official website online car showrooms etc. way, strong support dealers in online marketing campaigns; after-sales service support, the suspension of the dealer’s first quarter sales and after-sales assessment tasks, while adjusting the VOC assessment service, the dealer provide remote technical support and other support.
According to information Jaguar Land Rover China with Chery Jaguar Land Rover official release, Jaguar Land Rover and Chery Jaguar Land Rover China will take a variety of ways and means to mitigate part dealers pressure; for example, canceled a reseller monthly assessment, provide appropriate subsidies to the dealer inventory based on models, in order to alleviate the financial pressure on dealers.
Taking into account the dealer to bring the epidemic on the operating pressure, February 5, Great Wall Motor to bring Harvard’s, WEY, Euler, and the Great Wall pickup four brand officially launched the “three minus three Fu” support policy. Three reductions for the assessment burden: that no assessment on sales, the purchase will not be examined, the assessment does not promote, support and increase the medical class of insurance, to ensure a reasonable return on the terminal, ensure the healthy development of dealers in the current environment; financial burden: adjust fiscal policy to extend the tripartite the repayment period for the February arrival of bankers’ acceptances unified waive the discount, the tripartite acceptance due for redemption certificate of the vehicle, Great Wall Motor will actively coordinate and extend the repayment time, to provide more space for the dealer resources; financial burdens : adjust car finance policy, to provide users with a more flexible form of payment, reduce the threshold of the car, the dealer terminal promote sales.
As for three endowed policy, namely enabling dealers multi-dimensional service: adjust the sales mode, multi-dimensional attack, focus on remote training for online sales, to further strengthen the dealer online marketing capabilities, encourage the use of VR online 4S shop to look at cars, micro-channel live to see the car, live video to see the car for 24 hours to carry out marketing 400 hotline, etc., to meet consumer epidemic period to look at cars, demand for cars; enabling front-line sales team and staff: the establishment of a special fund to encourage front-line sales team and dealer personnel to ensure reasonable income terminal sales staff, tide over the crisis; enabling dealers Hubei epidemic: the epidemic is most severe for the operating pressure of the largest distributors of Hubei, Great Wall Motor We will give special biggest policy support.
February 4, Infiniti Di Guanxuan affected by the epidemic, timely adjustment of marketing objectives and policies,Stock discount offer support for dealers, and epidemic according to the degree of influence, the introduction of financial relief for dealers approved the sale of the interest, delaying payment period and other initiatives. Meanwhile, the status of the epidemic have a greater impact on frontline sales staff based on income, Infiniti will help dealers to give appropriate subsidies to first-line sales consultants, sales staff help reduce the financial pressure.
learned from the latest official news, Dongfeng Passenger Vehicle Company is tentatively scheduled for February 14 resumed production, and by an overall decrease in February sales target and a number of business policy support, and reseller partners go hand in hand, tide over the crisis. In addition to reduced sales target in February, Dongfeng Fengshen also on February business policies to maximize the relaxed, to relieve the pressure distributor; through the relaxation of the assessment requirements, to extend the length of subsidies, incentives to reduce the required conditions, the rent increase two network support the intensity of a series of measures against dealers and field sales staff subsidies and aid.
In response to the impact of the epidemic, Chery dealer finance loan policy to make a corresponding adjustment, first of all for all maturities in February 2020, dealers can not repay the loan, given a three-month extension, within three months, interest rates do not go up; the loan in March 2020 to repay all amounts due can not give 2 month extension, within two months interest rates do not go up; secondly need to apply for renewal of dealers will speed up the processing speed, streamline processes, open a green channel. For severe outbreaks Hubei regional distributors, we will support greater efforts to give customized care policy for each reseller partners.
more than just car prices on reseller partners care tip of the iceberg policy, according to the information I can understand the situation, many car firms have been implemented within the dealer care initiatives or related measures are under development, roughly around February canceled or optimize sales assessment, general subsidies for dealers and the launch on finance-related support policies and other measures. The outbreak, they chargePoints reflect the power of corporate social responsibility; dealer partners, as they fully reflect the upstream OEMs and partners to play; for consumers, users, major car firms are actively layout digital marketing and implementation of customer care services , so that consumers enjoy a more convenient one-stop car service, allows users to feel the meticulous care business.
everyone to “more difficult to make the country prosperous” have personal experience, whenever disaster strikes, depths of human nature the most precious thing will be excited, the heart of compassion or empathy, or the resilience of human nature magnificent polished; individuals, businesses and selfless dedication in the face of disaster, always bursting out with a new light. This can not lose the war “plague” will eventually overcome the day, this is not our first win of the “campaign” will not be the last, we have lost in this war “battle” in the harvest of will be the next a “campaign” to win weight. During the epidemic, the epidemic offer a positive force for the war, and work partners, customers, consumers tide over the crisis in the automobile business, showing corporate responsibility and play a big country; until the time when this war “plague” victory, again with partners, users, consumers, sounded Chinese automobile market with the new decade of the 21st century, the first bugle call these days?
(FIG Articles with source network intrusion deleted)