Once upon a time, the Ford Focus compact car market is the meat and potatoes, in the Chinese market, Fox used to be able to initiate one of the hot players to the same level of impact sales champion. But Ford’s car have a common problem in China is that they heat can be very, very high, sustainable force is not how the line.
For example Mondeo, sharp boundary, Maverick, and even specifically for the Chinese market, Fu Rui Si is true.
Fox as one of the masters of models, has not escaped this curse. In the year 2019, Fox sold in the Chinese market is only 50,738, even only a month to more than 4,000 vehicles, which have been compared to the results of his brother Mazda 3 Angkesaila almost half less. You know, the same level of the championship is about a month to sell 40000. Fox said was on how to challenge Sunny models, now how come to this point?
speak truth, when Fox’s most popular time, rutting monarch also feel confused, this car is how few sales chart on board before it? At that time the Fox, modeling is not Chinese consumers like the kind of atmosphere stable type, it is a typical European compact car look. Because of this, Fox car on the product tone, movement style is biased, after all, Europeans are more particular about the car up feeling. On sports, Fox at the same level does have a relatively high attainments.
In 2019, Fox experienced a new generation, sales also did not have much improvement. The reason, it is not Fox’s product strength is not, after all, open up new Focus is still very good, ride and output linearity 1.5T EcoBoost three-cylinder engine has a good performance. But this product is not in line tone appetite of Chinese consumers, you know, in the Chinese market, but to all a movement, handling as a selling point of the car, it will not sell very well.
Chinese consumers like carts, but added that US consumers with relatively similar. Qiao Qiao in, after updating Fox, no longer appear in the US market. But you can not say that Americans do not buySuch compact cars, like the Corolla, Civic, Sylphy, even Hyundai Elantra (ie leading domestic action), Americans still buy it. After all, Americans prefer family cars in Japan and South Korea.
Even Ford for Americans is a local brand, but Fox is in fact the birth of the Ford European Research and Development Center, is a German car, so Fox is not born in the United States guys dishes. From another perspective, in fact, Fox is still selling well in Europe. Earlier Sources also said that Ford intends to sell the new Focus Active favorite SUV in the US market, which is cross-border version of the production from China sold back to the past, but later nothing happened.
But Ford Focus in the United States is not lack of such a car, Ford sold in the United States SUV, pickup earn them enough, especially pickup trucks, after all, Ford F -150 series all year round occupy first place overall US auto sales chart. I can only say, pushing the product is a matter of local conditions.
Author: Chen Houze
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