Recently, the BMW Group released the 2019 fiscal year, annual sales topped 2.53 million, an increase of 2.2 percentage; total annual revenue exceeded 100 billion euros, the successful completion of goals.
BMW Group Chairman Qi Pu policy said, “In the challenging 2019, our profitability achieved gradual improvement in each quarter, which confirms fruitful our product strategy and corporate strategy is correct.
2019 BMW core business trend growth, steady improvement in profitability [ 123]
2019, the overall market environment tough challenge compared to 2018, in addition to pre extra travel for future R & D spending, the proportion of electric vehicles is increasing accordingly raised the production costs and from changes in exchange rates, raw material prices, as well as 1.4 billion euros response to the EU antitrust lawsuit also brought negative impact of provision and downward pressure on profitability.
in the overall car market downstream environment, the BMW Group’s core business is still contrarian growth in Group profitability steadily in each quarter of last year, showing a strong ability to resist risks.
BMW Group is using faster digital workflow and a more streamlined structure, shorten new model development cycle, as well as regular assessment .. And to simplify the model series, supports the introduction of more electric models Further, in indirect procurement as well as material and production costs, the BMW Group to strengthen internal synergies and improve efficiency
Dr. Peter said: “For the electric travel such as the future technology spending continued need for financial support. Therefore, we will continue to focus on business performance and efficiency by optimizing core business to enhance the financial strength and operational performance, continue to promote a sustainable future travel strategy. “
motorcycle business year sales to grow steadily
2019 BMW motorcycle schedule to achieve steady growth, we were delivered to customers 175,162 motorcycles and large scooters, an increase of 5.8 percentage. MountMotorcycle revenue increased to 2.368 billion euros, an increase of 9 percentage. EBIT rose to 194 million euros, an increase of 10.9 percentage. EBIT margin was 8.2 percentage, flat with last year, is in the 8 percent to 10 percent target range. Pre-tax profit was 187 million euros, with an increase of 10.7 percentage compared to 2018.
financial services business maintained solid growth in
2019, the BMW Group’s financial services business continued to perform well. Over the past year, with 2,003,782 retail customers signed new contracts to achieve 5 percent growth. Contract retail customer financing and leasing business reached 5,973,682 copies, an increase of 4.7 percentage. Revenue totaled 29.598 billion euros, an increase of 6.8 percentage. Pre-tax profit amounted to 2.272 billion euros, an increase of 6 percentage than last year.
automotive business rose steadily, large luxury car show the effectiveness of the policy
2019 annual automotive business revenue climbed to 91.682 billion euros , an increase of 6.8 percentage automotive business contributed 2.567 billion euros of free cash flow.
2019 BMW brand vehicles cumulative delivered 2,185,793 customers worldwide cars, achieved an increase of 3.3 percent. New models such as BMW 8 system introduced to allow large luxury car sales growth rose particularly significant, the overall increase of about 75 percentage were sold over one hundred thousand. Electric BMW i3 sales of nearly 40,000, an increase of 13 percentage.
MINI brand to focus on the highly competitive market segments and to achieve profitable growth in 2019 sales of 347,474 vehicles. Plug-in hybrid MINI Cooper SE Countryman ALL4 models sought after, sales increased by about 28 percentage to nearly 17,000.
Rolls-Royce brand sold a record 116-year history of a new high, delivered 5,100 vehicles worldwide, an increase of 21.6 percentage, and all regions achieved sales growth.
China market in sales of more than 7 2 Wan units
2019, BMW Group a total of 724,733 vehicles sold in the Chinese market, BMW and MINI vehicles, an increase of 14 percentage, ranking China top luxury car manufacturer. Over the past year, the company “2 + 4” China strategy showing a new pattern: BMW Brilliance Shenyang production base is conducting a comprehensive technology upgrade and expansion, has built the world’s first application of 5G technology of automobile production base; beam car project successfully launched to promote; in the “new four modernizations” in the field, especially in the field of innovation has made solid progress autopilot, electric travel, and Internet services. 2020 BMW will further expand investment in China, “in China, for China, for the world” to strengthen the brand and product strength, and continue to force in the field of digital customer experience and new energy automobiles.