new energy vehicles after a rapid boom a few years ago, began to be considered more and more rigid requirements of users and younger age groups into the car list. Not only its own brand invested a lot of effort in this area models, foreign brands have begun to launch new models in the Chinese new energy market; what is more, such as Tesla, became the first foreign-funded enterprises in China-made new energy vehicles. These aspects are in the consumer market and show the importance of the domestic new energy vehicle market began to improve, and overall direction to promote the development of the supply.
the year 2019, new energy vehicle sales to 120.6 million units, while passenger car sales in the country is 21,107,000, accounting for about 5.71 percentage. According to the Ministry of Industry official website of “new energy automotive industry development plan (2021-2035 years)” (draft), proposed in 2025 25% new energy vehicle sales accounted goal. This shows the potential of the new energy vehicle market is still to be developed. The author believes that the popularity of entry-level new energy vehicles, there is a significant role in improving the help of new energy vehicle sales accounted for.
Maybe we often talk about new energy vehicles, but most of the models mentioned that prices are 15-20 million. There is no doubt, priced at 150,000 to 200,000 models, there is more room for cost car prices in which the delivery of new technology, larger capacity battery pack and a relatively better materials made in order to attract consumers.
Now, look closely at the price range of 150,000 to 200,000 yuan pure electric vehicles, there are about 56 models of 125 cars, include multiple levels of miniature, compact, medium-sized and so on. Among the largest number of own-brand models, NEDC mileage of more than about 400-500km, basically comparable to the life of ordinary fuel vehicles, can be considered to solve the pain points for potential consumers.
In contrast where the joint venture brand models, mileage of around 300-400km, contrast does not seem obvious advantage . The reason for this is due to the joint venture brand in terms of maturity repairer idea, they decided to launch a new energy vehicles primary concern is security and not part of life, so we will see them three electricity systems, battery on security aspects and technical considerations.
In contrast entry-level pure electric vehicle, mostly limited to the reason for the price, there is no such price range models come in long endurance capacity, but basically reached the level of a pure electric vehicle joint venture. In other words, the entry-level pure electric cars on life, has been able to meet the daily needs of consumers.
Many mentions life anxiety pure electric vehicles, it is true that we’re used to fuel vehicles can run a tank of fuel performance 5,600km, indeed, difficult to accept in the hands of a pure electric car can only run 2,300km. Especially in winter and summer, the battery power will change with temperature change occurs so that the mileage. Want to get a larger capacity battery pack to deal with special cases, you can only spend the budget to buy a more expensive model, which is somewhat black and white relations in the consumer view.
life anxiety does exist, but its importance has not difficult to accept even decided to “life and death” stage a pure electric car. In my opinion Mileage can hinder the reason we chose the new energy vehicles, due to the way we used to use fuel vehicles, fuel vehicles holding treatment standards to measure the performance of pure electric vehicles. Remember how we drove fueling it? Is not in the fuel gauge will choose when to add almost bottomed outAdd petrol station?
This is where the differences! We do not need to make quick refueling spend time on this, we only need to add enough before running out of oil. The pure electric car, even using a super-charging pile, charging time in more than half an hour, this gap broke our conventional wisdom. We need to look at a fundamental concept of pure electric vehicles, the previous one-off supplementary energy practice, change is the use of fragmented time, such as shopping stop gap, electric vehicles were “used with the charge.”
There is no doubt, pure electric vehicles used hedge rate is not high. On the one hand are concerns about battery life, on the other hand is a change of electric vehicle technology too fast, or in previous years because of the meat and potatoes of the cars now and nobody cares about battery life and ubiquitous.
of pure electric cars are a lot of people try to hold the attitude, but to them as owners of single-handedly went to withstand high breakage, few people believe We are willing; thus reducing their “trial and error” cost, entry-level electric car is needed to complete the “mission.” 100,000 yuan or even 5 million or less pricing, basically the equivalent of second-hand car fuel level, but attractive to consumers, a new experience, as preferential treatment on a combination of factors arising from policy, is much higher a car in a condition of a used car.
In addition to the energy source “new energy vehicles New “outside, more needs in the image of the” new. ” The first car to attract young people group life, from entry-level fuel vehicles converted to pure electric vehicles, the image of the “new” is a key step in chess. For example, new energy Po Chun’s E100 \ E200, Euler R1 and other models, sales in the entry-level products is quite gratifying. With such as dropping, image and design automotive consumer groups, ages alternation of soft power need to be synchronized with a pure electric vehicle technology in order to meet consumer psychology younger age groups.
In summary, the entry-level electric car is not only the market but also the potential to Not small. On the one hand tight budget car consumers, low guide price reduced direct costs them to buy a car, in addition to eliminating the use of part of the taxes and lower costs, eliminating the need for them to keep a car troubles and worries. The problem of life, compared to the limited license limit line policy limits of the city, I want to change the difficulty of the car will be easier than the habit of breaking the former box section.
Secondly, you want to try other pure electric vehicles and the need to purchase a vehicle group, the “trial and error” entry-level electric car will cost a lot lower even better than buying a used car is more fuel more attractive. And during use, along with the improvement of relevant infrastructure, improve convenience, more conducive to promoting consumer secondary consumer group in the field of new energy vehicles.
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