along with the British off in Europe, today’s low economic growth, more and more car manufacturers in the development of Europe is full of uncertainty.
for Ford vehicles, in particular. UK, Ford is the most important in the European automotive market and industrial base, Europe off its business impact is obvious.
Right now, Ford will usher in a new CEO Jim middot; Farley’s message loud and clear, the reason is very simple, Ford needs a reform, a former CEO did not complete the reforms. After the announced 2019 earnings, Ford now choose to make some new action in the European market.
layoffs / plant closures + shift 4S shop mode
According to “Automotive News Europe,” the news, Ford plans to overall contraction in Europe dealer network to help the company return to profitability in Europe, which will result in significantly reduced its number of dealers.
And with Stuart Ford of Europe president middot; Raleigh (Stuart Rowley) declined to reduce the number of media news has been direct verification of authenticity. quot; This (reduction in the number) will be the market for digital quot ;, behind this statement is that Ford’s largest European market of 400 dealers in the United Kingdom, there are as many as 180 at risk of closure.
traditional 4S shop model, it is expected to be transformed into the mode of online sales + service center to respond to changes in consumer demand now.
while at the same time, Ford will further change the development model in Europe, such as further job cuts and plant closures.
by mid-2019, according to Bloomberg reports, the Ford business in Europe will lay off 20 percentage, while the beginning of 2019 reduced to 24 in 18 European manufacturing base from. Ford said that Germany, Britain and Russia, the three countries’ business is subject The layoffs affect most serious.
combined with today’s new crown pneumonia epidemic, the slowdown has been the European car market and where the survival of the enterprise, is being further battered Ford in EuropeLayout Chau market, but also a high probability will be further accelerated.
Today, the European market, a major auto parts manufacturers and announced an emergency closure of its factory in Italy and other epidemic-hit, cut production, and to consider the transfer of workers to another producer.
Fiat Chrysler (FCA) said it will temporarily stop operating portion of the Italian factory, reducing capacity;
tire maker Pirelli in the north of Italy, Settimo Torinese plant will cut the number of days;
[ 123] brake manufacturer Brembo factories located in northern Italy, the production may be in trouble;
Italy’s largest car dealer Autotorino previously announced cease operation;
PSA Peugeot Citroen Group (PSA) in a after testing positive for employees, strengthen security provisions which is located in eastern France has more than 5,000 employees Moorhouse (Mulhouse) factory, which confirmed employees are on sick leave.
Jaguar Land Rover said the company employee was diagnosed with the infection in a British satellite facility novel coronavirus, the employees have had close contact with people who are self-segregation;
VW statement people said that its Spanish subsidiary Seat is considering temporary layoffs in Martorell near Barcelona (Martorell) factory. Under the temporary layoff, Spanish workers typically get part of their pay;
Skoda (Skoda) also said that the risk of a shortage of parts may affect the number of Chinese factories;
However, for China’s Ford, this is a good
Ford after the restructuring plan in Europe, and now it is in the world, living out of the market, only China, North America.
analysis of 5.386 million units sold in 2019, Ford acquired, down 10 percentage. Of these, sales in North America is still the greatest contribution base plate, market share 13.2 percentage, 7.2 percentage South America, the European market 6.8 percentage, while the Chinese market is only 2.2 percentage.
can be expected, along with Europe and Ford in the UK off a series of new initiatives in Europe, its European market performance, will further decline from 1.418 million units. The reason is that, in the European market, Ford’s product line gradually adjusted, a series of household discontinued models, reduction of the number of dealers, and the slowdown in the overall economic environment for young consumers desire to further reduce car ownership, and so on.
Ford’s core market performance in the global market, the future can only rely on the headquarters of the North American market fluctuations and low-end bias of the South American market, volatility in the European markets, as well as the world’s largest body weight and have future growth the amount of the Chinese market.
shift the focus of the market, which means in the Chinese market, Ford will put more advanced technology and models, which previously announced strategy of Ford China 2.0 coincide.
three years in the Chinese market more than 30 new models, Ford and Lincoln products cover two major brands, more than 10 models for the new energy models; further increase investment in China, products, and the establishment of China innovation Center, China design Center and new energy center. To the adoption of strategic adjustment, to regain their footing in the Chinese market.
Clearly, the major market segments around the world, Ford would like to seek new increment, we can only rely on the Chinese market.
written in the last
is to the Ford, it faces the challenge will be to re-examine their global operations and strategy. This will not only involve technology research and development vehicle, put more involved in the market of services, systems, marketing, terminals, and other branding.
China market for Ford vehicles, as are both opportunities and challenges. Missed opportunities force, causing a lot of knock-on effect, and to seize new opportunities in the Chinese market today, it will become a springboard for Ford in global re-development effort.