the past two years, is the major car firms in the field of new energy force two years on the market, we have an insight into the growing number of new energy products, major brands, various models almost completely covered. Data show that in 2019 total global vehicle sales fell 4 percent environment, new energy vehicles totaled nearly 2.21 million new cars sold, an increase of 10 percentage.
Clearly, in this environment, more and more enterprises to accelerate the pace car in the new energy field. Recently, news that Tianjin FAW Toyota is to build an annual capacity of 200 000 new energy automobile factory, Guangzhou Toyota to take 919 million Guangzhou Nansha industrial land one, the main production of new energy automotive products.
This also means that Toyota’s development in the Chinese market quot; own quot; pure electric vehicle officially kicked off, that Toyota this time to the Chinese market, in the end did not come too late?
quot; north-south Toyota quot; have plant
From the information given Toyota’s point of view, a total investment of Toyota and FAW 8.49 billion yuan to build a new factory of new energy vehicles, will be located in the Tianjin Binhai new Area Eco-City. The new plant covers an area of nearly 2 million square meters, designed annual capacity of 200,000, covers the stamping of new energy automobile manufacturing process, welding, painting, assembly, coating resins and a battery of six processes. According to the plan of Tianjin, at the end of this year, this project will achieve significant progress.
Guangqi Toyota, recently, Guangzhou Toyota to take 919 million Guangzhou Nansha industrial land in an area of 755,000 square meters. Guangzhou Toyota will this investment to build production lines are planned annual capacity of 200,000, it is expected to put into operation in 2022.
and quot; north-south Toyota quot; this action, removing the center of gravity outside the new energy models, in fact, not quite the same strategy. First look at FAW Toyota, combined with the scale of production and operation before Toyota’s new energy field of view, to build factories in Tianjin, will not be limited to the concept of the Toyota e-TNGA architecture and BYD cooperation will also be put into research and development of new electric vehicles .
FAW Toyota’s new energy plant in the Chinese market, not only can this one, in 2018, FAW Toyota TEDA factory renovation project of new energy, increasing annual output capacity of 120,000 new energy vehicles for the TEDA factory. The new factory investment and renovation of TEDA factory, just two years, FAW Toyota’s investment to spend more than 100 billion yuan.
Guangzhou Toyota, the new production line to remove the main production of new energy products, the relevant person in charge, announced that Guangzhou Toyota will also deepen hybrid strategy, to promote the popularization of hybrid technology. In other words, in this brand new Toyota Camry production line, in addition to the production of pure electric vehicles, but also the production of this Toyota had obvious advantages of plug-in hybrid, hybrid products.
to remove the outer action at the factory in the last year, Toyota respectively, and FAW, Guangzhou Automobile signed a strategic cooperation electrification and network with field intelligence Framework Agreement.
At this time the plant operator late?
On the current market electric car, the Toyota in this area, really not very rafts number. Take the performance of the major car firms of 2019 point of view, Tesla among the first new energy field, in a conventional car prices, the Chinese brand BYD, Beiqi new energy, SAIC brands also occupy the global electric vehicle market is not small share, of course, on several car companies in terms of policy support and local procurement taxi factors have contributed a large part of its sales.
In addition, it is BMW, Volkswagen, Nissan, Hyundai Motor and then again, and then the Toyota, the obvious, the current field of new energy point of view, Toyota’s market share and product really not much advantage. In this case, we can not help but have such a problem: the Toyota plant at this time is not a bit late? Or you can say, Toyota force on pure electric products, is not a step slow?
we said above, the 2018 Toyota TEDA factory has been transformed, and last year, and BYD, Guangzhou Automobile both the domestic market was brisk Chinese car brand has cooperated. And long before, as early as 2015, Toyota issued a quot; Toyota’s environmental challenges2050quot; strategic objectives. We must admit that Toyota hybrid field does have good achievements, but in pure electric camp, although the action continued, but the product is really a bit slow delivery.
However, the current automotive market car brand point of view, force late, in fact, not only Toyota, in the traditional mainstream brands, except for luxury brands, only Volkswagen, Hyundai and Toyota obvious force and it is about the same market share. The domestic market or the global market worth mentioning, Toyota’s reputation in the product stability and have a very good contribution.
In other words, the introduction of new energy product point of view, Toyota really too late, but the basic and traditional mainstream brand at the same starting line, and then plus Toyota has been invested in new energy technologies in the field of research and development and extensive cooperation in the Chinese market, investment, whether it is based on e-TNGA platform models, or jointly developed a new and BYD pure electric vehicle, the market was still very worthwhile expected.
written in the last
Toyota nearly two years of frequent moves, in fact, also expressed its ambitions in the field of electric products to the outside world, except for the new plant, investment in new production lines, do not forget the Toyota as well as good performance plug-in hybrid and hybrid products. Combination of brand and reputation, the future of Toyota in the new energy field, can not be ignored.