pure electric vehicles hedging rate, is currently a problem entire automotive industry not avoid. It is now a lot of consumers do not want to buy one of the main reasons of pure electric vehicles. After all, nobody wants to buy a car after the rapid devaluation. And often more expensive pure electric car, the lower the hedge rate. China currently marketed electric car, the Tesla hedge rate is the highest, because it’s the best overall product strength. The top Chinese brand of pure electric cars hedge ratio models, is Euler R1.
[01] Euler R1 Chinese brand preservation highest rate of pure electric vehicles
According to China automobile Dealers Association estimates the true essence and jointly issued the 2019 annual report of China’s auto rate hedge for hedge rate level of 1-year-old car, it gives new energy hedge ratio rank. Euler in order to preserve and increase the rate of 90.3 percent ranked second, beyond BYD, Porsche, BMW, Geely and many other brands of new energy vehicles. Euler reason why hedge rate, because redemption Euler introduced a series of policies, such as Great Wall Motor Euler R1 replacement of all models after a certain age, a third party designated by the company to repurchase, in accordance with the age and mileage of the vehicle different hedge rate of up to 70 percentage of the original purchase price. At the price of 73,800 yuan Euler R1 parent-child version, for example, when the user intends to change after one year, according to “redeem 30% off” at least can get about 51,700 yuan, equivalent to 22,100 users spent only car .
Even for three years, the vehicle was still increasing the percentage can reach 50, this has been able to substantially increasing the rate of vehicle speed and fuel Teng, Bora preservation rate corresponded. This means that users buying a car at that moment, had been locked up nearly 4 million of assets will not be lost. Such a high rate hedge, today is definitely only a pure electric car market.
[02] Behind the high hedge ratio is high product strength
behind the high hedge ratio is high product strength, Euler’s Great Wall motor Corp’s pure electric car brand, to create China’s first electric car exclusive platform ME platform, lightweight, small cars as the core, the battery is arranged on the chassisTo achieve a more reasonable body structure. Thanks to the layout reasonable battery, although only Euler R1 body length of 495mm, 2475mm proud but has a wheelbase, long wheelbase cars more than 70 percentage proportions. Creating a small car with the level of maximum interior space.
new energy automobile accidents occur frequently spontaneous combustion, is one of pure electric vehicles to consumers the biggest concern, Euler R1 entire vehicle high-strength steel used in a proportion of up to 60 percentage, together with six airbags and safety the whole car the ninth generation Bosch ESP electronic stability system, all-round protection safety car, powered by a battery pack stringent IP67 protection test, can also feel at ease through the water surface.
[03] cars like “lipstick” as walked into the studio
The new crown during the pneumonia outbreak, many manufacturers have opened a network selling car model, but for a lot of joint brand, or positioning of the business model, their potential customers will not use or short video broadcast platform. For example, Mercedes-Benz E-class, the Passat models of these consumers, their buying groups often between the ages of 35 to 45 years old. However, the main audience Euler R1 is aimed at young consumers, they are also short videos, live platform. So Euler brand is a particularly suitable for online sales of brand new energy vehicles.
During the new crown pneumonia epidemic, Euler in two weeks “is not closing live” in vibrato, Lynx live sessions to reach a total of 305 games, attracting enthusiastic crowd of nearly one million users, nearly new fans 14 million people, creating a new energy vehicles live a rare “name scenes.” Not only that, Euler also took the opportunity to cultivate a group of red dealer network, its creative and interactive video content are very strong, but thumbs up to the amount of work when the most popular stars in Guangzhou for more than 46,600, also let the car as you can walk into the studio like “lipstick.”
Summary: root out the “car + electricity supplier” mode, Euler to the automotive sector established a demonstration
since the “new Internet retail” this new popular vocabulary, “+ electric car business” is widely consideredIt is the main form of new retail car. Through this epidemic, various manufacturers have begun to try, but only specializes in the integration of drainage channels in order to achieve precision marketing and conversion efficiency. Internet is just propaganda channel, and ultimately to consumers to experience through the line. The Euler clouds buy activities during the epidemic, the rich “new car retail” content, but also to explore a variety of different games are played and a new direction.