“necessary explanation:
at the beginning of the epidemic on the automobile market has had a huge impact on the middle and lower reaches every aspect of the car are subject to certain spread from car enterprises, to the dealer and then to consumers, their production rhythm during the epidemic, sales strategy, the car was produced psychological changes during the epidemic which initiatives they each have it? after the outbreak, how the automobile market trend then? this little wisdom on around a series of topics to carry out “the impact of the epidemic on the automobile market,” the series of special reports
Note: this topic will fluctuate by the epidemic car prices, car prices the fight against SARS action, terminal market survey, dealer service research, consumer person car voices, the impact of new energy epidemic, the epidemic automobile market anticipation and other sections were carried out. today, we take a field survey at 15 major 4S shop to see a car go up or down during the epidemic, how to fight against SARS various services?
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in early 2020, because the new coronavirus pneumonia in the domestic large-scale outbreak of the fight against the epidemic, prevent the spread of the country’s industries are forced to suspend production and management, which also includes personnel-intensive automotive industry. With the gradual epidemic under control, many car firms have begun to gradually resume production and marketing. The major mainstream brands 4S shop whether to resume operation, how the service status, terminal case of popular models become many consumers concerned about the direction. Through this visit for 15 dealers in Shanghai to share some practical experience for everyone.
including joint ventures, independent, and major luxury brand 4S stores are already return to work, but also in the aftermarket sector provided most of deferred maintenance policy, the actual visits, we found such as FAW Toyota, Honda and other brands of 4S shop car shop is now not particularly adequate, if ordered non-cash impact of the epidemic because cars are likely to wait longer before lifting the car.
According to “car dealer inventory” survey results released by the China Automobile Dealers Association 2020 February: by the epidemic, February car dealer integrated inventory coefficient of 14.8, an increase of 6 times, 8 times the chain increased inventory levels located above the warning line.Second half of February to return to work gradually dealers, sales slow recovery, but the short-term pressure on the stock will continue. Moreover, we know from the major dealers, 3 – April tense because the current car, the prices of popular models further back rope.
Toyota’s new vehicle sales in China in February was 23,800, 70.2 percentage decrease compared to the same period last year. February sales in China of Honda terminal 11288, down 85.1 percentage. Need to mention that the three Dongfeng Honda automobile plant in Wuhan, has yet to return to work.
For factory located in Hubei car prices from January to early March, more than 40 days within this period of time, Hubei production are in the “window period.” You know, by the end of 2018, Hubei province automobile manufacturing enterprises above designated size of 1482, the domestic automobile production capacity accounting for nearly 9 percentage of total capacity. In Wuhan Dongfeng Honda has a plant there, Dongfeng Nissan, Dongfeng Renault, Citroen Automobile, a joint venture SAIC-GM and other car companies.
Dongfeng Honda’s three plants are located in Wuhan. The three factories with an annual capacity respectively 240 000 / year, 240,000 / year and 120,000 / year. Currently, Dongfeng Honda production line down time or up to 48 days to Dongfeng Honda production in 2019 to calculate the year 791 600, which is nearly 50 days of production or its loss will reach 104,000. And its popular models such as the likely CR-V, Civic, etc. 3 – source of cars will be more tension occurs in April.
In contrast, the impact of the epidemic Nissan is not large. Its sales staff also told us that there are still manufacturers 4S shop assessment, Nissan’s car by a certain influence, but the X-Trail, Qashqai SUV and other models did not severely affected. In addition, Nissan’s plants located relatively scattered, it is currently in Guangzhou Huadu, Xiangyang, Hubei, Henan, Zhengzhou and Dalian both have production bases. So, Hubei Province delayed return to work, the impact on Nissan’s relatively limited.
The shop exploration activity we can see the general 4S shop customerVery little traffic, a lot of parks where the 4S shop although roads full of parked cars, but the street was empty. Can also be seen from the sales figures, overall auto market sales volume and the chain are likely to drop sharply in February.
Therefore, in order to attract consumers, dealers have taken many new marketing model, such as a car showroom to see online, live, on-site test drive and buy online activities. For car owners who have, manufacturers have also introduced a number of convenient policy, Nissan, Audi, Mercedes and other manufacturers for a number of recent factory warranty expires owners also offer an extended factory warranty, extended warranty and purchase the first maintenance contract extension and so on. In addition, Geely, and other brand owners can receive grams replaced free of charge “CN95 air filter” on March 31, 2020.
The most obvious impact of the overall decline in sales for the automobile market in terms of prices brought about is that many models have emerged in comparison before more concessions. However, the specific price and inventory models / car source closely related plant capacity is not affected models adequate source of cars, so generally more favorable strength in terms of price, but similar to the Honda Civic limited inventory of such popular car prices do not fall Rise. Due to dwindling stocks of many models, as well as logistics, factory capacity affected by the epidemic, many models are expected in April, price fluctuations will be more apparent.