According to statistics, there are hundreds of domestic automobile manufacturing plants, as many as dozens of car brands, is currently the worldwide automotive companies, the largest national car brand. Car prices more than one, the natural competition is very intense, there is poor management on the verge of collapse, but also sales of long red stand firm. We want to say to today FAW Toyota is a good example of the latter. It used his actual performance to tell us, a real first-class car prices is what.
First, with superior core competencies
a first-class car prices, we can not but have their own core competencies. What to say at present, FAW Toyota’s core competence is natural that Toyota is proud TNGA the platform architecture. Many people see the word platform, thought it was a series of models of chassis platform. In fact, TNGA platform architecture than a chassis platform is much more complex, rather, it should be a repairer repairer philosophy and methodology.
In summing up his Toyota repairer decades of experience on the basis of the proposed TNGA creative platform architecture can be described as another revolutionary in the history of Toyota repairer change. It reshaped the vehicle research and development, procurement, manufacturing, logistics of the whole process, the mobilization of resources for all aspects of goods and services for product development, production guidance is undoubtedly very great. On the basis of TNGA platform architecture, many Toyota models to adopt a higher body rigidity and better active and passive safety systems, more user-friendly technology configuration, and at the same time to achieve a highly versatile component sections of the model, reduce manufacturing cost.
After the introduction of FAW Toyota TNGA platform architecture, to create a “zero defect” lean manufacturing factory, in 2019, Toyota headquarters in Toyota’s global production in accordance with the standard FAW Toyota the factory review, final approval of the “TMC quality assurance audits zero bad” results. This achievement illustrates, FAW Toyota in implementing the Toyota QDR (high quality, high reliability and high durability) standard spare no effort to provide users with more excellent production quality products.
Second, have a sound product distribution
Even outstanding product quality, to the cityField to gain more market share, we still need to improve the product layout. Although the total number of models FAW Toyota is not a lot, but basically every price, every car category receiving endeavor products to provide more choices for consumers to buy cars.
Specifically, in the small car segment, there FAW Toyota Vios series, 70,000 started to enjoy; in the compact car field, Carlo Rahway name hehe, monthly sales break thirty thousand car sales ranking among the top three all year round; in the B-class sedan field, Asia and dragon dare any B-class car market for PK and no less, a sense of luxury can even match luxury car brand.
in the small SUV segment, Yize tiger, entry-level performance SUV reputation widely spread; in the compact SUV segment, the new RAV4 wing put first-class space, reliable quality, as many people in the car of choice for car; off-road vehicles in the field, Prado gallop wilderness, mountains omnipotent, has become the heart of the beloved off-road family.
FAW Toyota products in terms of layout, full coverage from 70000-600000 market space, there is no domestic car prices few can do so perfect, No wonder consumers can walk into FAW Toyota showroom, always find their desirable products.
Third, to provide consumers with quality service experience
2018, FAW Toyota issued “to really extreme,” the new brand slogan, this slogan not just say say it, on the one hand it is user-centric, focusing on product lifecycle value chain to develop new services, allowing users to enjoy good faith, worry-free life vehicles, on the other hand it continues to expand marketing network, quality of service, maintenance of quality assessment higher requirements to ensure that users buy rest assured that with peace of mind.
Under the guidance of the brand slogan, FAW Toyota’s service level has been greatly improved, can be called is one of the most high-quality car service. Whether it is to look at cars, test drive, buy a car, or maintenance and repair, FAW Toyota service are close to the people, although sometimes a bit cumbersome, but heart-warming, high quality service, but also won with tens of thousandsTrust households.
Fourth, public-spirited socially responsible
FAW Toyota has always been enthusiastic in public welfare activities, with their own brand of influence to attract more people to participate in caring among public action. “Snow Leopard guard action”, “big hand little hand” child safety education activities, “Dream Library”, “College Dream” and other public projects has become a well-known charity projects, countless children left-behind children, students benefit from the treasure wildlife snow leopard has been better protected.
During the beginning of the epidemic, FAW Toyota dealers not only teamed up with 24-hour roadside assistance for users, professional technicians remotely online inquiry services such as car, call the dealer as owners and volunteers fighting the epidemic of action, it is the first time to donate $ 1 million to fight the epidemic rush to the rescue line, full-color, love car prices.
In summary, FAW Toyota to become a first-class car prices is not accidental, but from a quantitative to qualitative change, from a qualitative change process to sublimation. Suffice it to say, a good example of this FAW Toyota, better the more the better.