in the eyes of other brands, like Porsche sales consultant who is like “other people’s day”, is booming, there is no worry.
can Chinese saying goes: Every family has its cupboard. This does not leave, so that a sudden outbreak Porsche had comfortable easy life also cast a shadow hint. In addition to the huge staff, store expenses, vehicle sales have been hampered double.
First, the population dropped into the store, so that sales from becoming a passive trees. The difference is that with a lot of brands, Porsche customers, the basic family has a car, or even more than one, so the demand for vehicles not so urgent. During the epidemic, it will not be so anxious to go to the shop to look at cars, or choose a car online. No customers, no sales naturally.
In addition, the European outbreak, make sales become bricks without straw. Although the Chinese auto market gradually for the better, but the European outbreak, so the new car purchase channels be no small influence, not to enter the car, Porsche’s sales staff, can only look at a gradual loss of share.
So, on the surface of scenery Porsche, now also under pressure from various aspects, when they are worried not only Chinese auto market recovery, as well as when to end the epidemic in Europe. Want to restore the past, “fire”, Porsche may have to more than one hurdle than other brands.
March 26, from automotive media cluster ghost trolley car jointly heard about the car Wenxuan, Harbin rims, banner Kan car, Harbin Buyers guide, six circle car, Yu sister range of children, Xiaoqing car forums, car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, the morning explosion auto market, China Jilin Northeast China network, Kanto car network in four cities from more than 20 media platform and website jointly launched the “survival status of car dealers White Paper” series of reports thirty-ninth articles, car heard about Li Ping founder telephone interview form Jilin Province went into this Porsche 4S shop, general manager of the store by showing the real situation about the survival of their present for you!
After repeated communication, interviewed this Porsche 4S shop investors declinedName this, ghost brother had to be replaced by a pseudonym drum flea (when moved).
1, ghost trolley cluster: Does your company have a formal return to work? The specific date for the resumption of work, and how the status quo?
move when Porsche shop: our shop has been officially return to work on March 9, full return to normal working condition. Staff into the store every day to measure body temperature, state of health was good, make sure to wear full face masks, washing hands frequently, more ventilation.
2, ghost trolley cluster: affected by the epidemic, if your brand has launched OEMs outbreak response measures against the dealer? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Porsche shop moved when: OEMs consider the dealer cash flow, storage and launch support programs, and eliminating the first quarter audit assessment.
In order to avoid traffic concentration, promote car introduced online store. Required before measurement store employees and customers into the store temperature, wear a mask, and provide customers with spare masks, disposable gloves, disinfectant wipes and hand sanitizer and other protective equipment.
3, ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
move when Porsche shop: Since February of this year for the peak of the outbreak, the government should require all public places can not open, leaving only the store personnel on duty, so sales over last year significantly reduced. The entire amount into the store in February, only 15 groups of about 80,000 after-sales turnover.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? What percentage will be worse compared to the output value last year?
Porsche shop moved when: February affected by the epidemic, limiting traffic, pre-sales have been seriously affected. Last year fell by 78 percentage compared.
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year?
PaulWhen the shop moved to the Czech Republic when: OEMs has been canceled in the first quarter assessment. Current inventory ratio of 2. Because manufacturers have supported warehousing, inventory no significant increase compared to last year.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Porsche shop moved when: OEMs assessment has been canceled in the first quarter, as the epidemic support to dealers. Factory warehouse operation support program is to alleviate the financial dealers. We are dedicated to auto finance line of credit – a vehicle through the form of procurement law, car interest rate of one-year benchmark interest rates go up 10 percentage. The biggest difficulty is the European outbreak, post-purchase will be affected.
7, ghost trolley cluster: In view of this state, how long the store can adhere to? If the epidemic continues for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
move when Porsche shop: the current store has returned to normal operating state, and local epidemic has been greatly eased, job status has been gradually improving. The first highlight of the issue is subject to market large environmental impact, sales are not objective, cash flow is likely to be affected.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
move when Porsche shop: attrition store currently no epidemic caused by reasons and isolation.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the outbreak give customers what behavior changes in response to changes in customer behavior’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
when Porsche moved to shop: online car due to the introduction of new forms of epidemic, sales accounted for 30 percentage of overall sales. Store service to provide on-site repair warranty for existing ownersNursing services, the proportion of the overall percentage of 20.
10, ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs in February increased preferential models in the sale of? Whether on business subsidies policy?
Porsche shop moved when: subsidies OEMs in the first quarter has continued into the second quarter.
a Porsche 4S shop, general manager of Jilin Province, “Shi Qian” Message: Earlier this year, the sudden outbreak of novel coronavirus, to China and the world has posed a serious challenge this prompted us to take a variety of innovative ways to communicate with consumers and the public, using the online form to publish an annual live performance of the company is an attempt. Recently that Europe, Germany’s epidemic is still not optimistic, the plant has been shut down. The shop Porsche cars are becoming more and more scarce resources, vehicle prices will rebound. With the end of the domestic epidemic, recovery of all things, in the second quarter automotive industry will gradually pick up, our car market after the outbreak is full of confidence.
