Written | Xu Feng
November 30 early morning, Beijing The suburbs have been a True Siki, and the staff in the cold wind is busy, for the next squad.
Changan Yifeng Plus Flat Class A Sylindrical Space Thermal Status The Sylphy and LaVida did not show. In fact, these three cars have their own shortcomings, and they sell amazing, with a Class A sedan market close to one-third of the city.
China’s brand and joint venture “killing” lasted for three or four years, experienced a logarithmic curve, starting to confront in 2017, to the two years to eat in parallel market The payment of Chinese brands is worth studying.
With the result of sales, Yilong PLUS has become the wind direction of China’s brand A-class sedan, and has the meaning of textbooks in many aspects of product expression, market layout.
At the past November, Changan Yi PLUS sales reached 21,148, and several 20,000 vehicles were exceeded for two consecutive months.
According to the reaction of the market, the three cars painted a development timeline, in the A-class sedan, one is sold the best car, one is now selling The best, and Changan Yi dynasty Plus, or will become the best model for the future of the Chinese auto market.
hit hits: smashing driving quality ceiling
Emotional Plus Accreditive by consumers, relying on a unique strategy to play: with the price of the A-level market, with the configuration and texture of the B-class car, this is the design of the desired and destroyed hitting means for IT.
Three cars scaled in the site, respectively, their own models of sales.
If compared with the configuration table, it is not difficult to find that 103,900 动 PLUS is more than 2-30 million yuan compared with Xuan Yi and LaVida, but also in technology configuration. And the functional configuration is more close to 10 outstanding advantages.
For example, the full-speed adaptive cruise function is only available in a joint venture car at more than 36,000.
The light-based price is not enough. The threshold for Chinese brand models has always been aware of driving texture, including the power assembly and chassis research and development skills, which requires a lot of engineers. Real car adjustment experience.
While China’s local automobile consumer market has experienced a rapid development of nearly 20 years, it is not yet mature, and the road is changing. The user’s consumption thinking is also changing. Most hosts Factory is just passive establishment of the vehicle adjustment logic.
European car environment is basically in the stage of per capita, users know their needs, the main plant has experience. Therefore, in the face of China’s more complex road situation, how to adjust the car, it is necessary to invest in the mind to invest in the mind.
And this comparative test is to explore the driving texture of three cars in a harsh environment, inspect the progress of Chinese brands in vehicle adjustment.
The three cars are placed in the track and tension farms, so strived tests, and the essence of the sedan is unrelated. However, if the vehicle can be tested in the limit of the limit, it means that there will never “drop the chain” in the conventional road.
Emotional PLUS blue whale power assembly, 1.4T high pressure direct injection engine +7 speed wet dual clutch transmission, presented data compared to 1.6L naturally inhalation And 1.4T Lombards. 
According to the driving experience ranking, the linear acceleration experience of Emotional PLUS is better. Three cars in the curve are different, LaVida chassis is more European, supportStrong support, while the sylphy is subject to the tire performance, the overall limit is the lowest, and the Emotional Plus is more suitable. I want to start slowly, the car can interact with the driver, I want to be radical and can fully cooperate.
If the track is more insight into the dynamic part of the dynamic part, the tension is the simulation of China’s complicated road conditions, and test the sleever of the vehicle chassis. The tensile venue is covered with various potholes and gravel, especially test chassis comfort, long-term driving also detects the durability of vehicle shock absorbing systems.
For people who spend more than 100,000 to buy sedan, the people who give up performance experience better SUV, they are more comfortable to sit around. Therefore, the comfort of the car is the main core demand of this part of the consumer.
Emotional PLUS is full, filtering high frequency vibration is very simply, facing the large pit, the shock can also pull the body in time.
In contrast, the Switch pursue is a deliberate comfort, from the seat to the end of the plate, it is targeted, LVA is relatively radical, the more driving the driving The more fun is.
Compared to joint venture enemy, Changan Automobile’s positioning of Emotional Plus is, there is no obvious short board, productivity equilibrium, outstanding personality, showing Changan Auto deep manufacturing skills.
Local War: The people have to have the world
, Look at the price of the budget look at the price, pay attention to the most basic functionality. It’s different now, people have more and more sense of appeal, and ask the car to have better interactivity.
In other words, a car’s scientific skills and frontier configuration will directly affect whether the consumer is paying.
Based on the convenience and development of the Internet, China’s consumption habits have changed in nature and pursue efficient electronic. Obviously, the physical buttons of the dense Ma Ma in the past, are not the most reasonable setting, large screen plus voiceInteraction, is the direction of new rounds of human machine engineering.
The user needs of this round of consumption is precisely the strengths of the Chinese brand. 
Emotional Plus Double 10.25 inch-screen and Ai Xiaoxiaoxia system, to make the technology intelligent burst, and the same level of the Volkswagen and Nissan still stay in the old Screen and button, intelligent degree is far from easy to PLUS.
In addition, we also simplify the daily parking environment in China’s road, and take the side parking as an example to see which car is in short. In addition to testing the quality of the driver, this subject has also requested the requirements.
Emotional Plus has 360-degree panoramic image, vast reversing imaging angle, combined with reversing radar auxiliary alarm function, can easily realize parking.
Aque is not equipped with this function, and the sylphy is just a routine rear view image. The difference in configuration also makes the side parking have different difficulty.
Local struggle is still to investigate the local population, what is the taste of Chinese people, what is the pain point of the truth. In this regard, Chinese brands have a more profound understanding and insight, and faster, and more sensitive feedback to the model. Emotion Plus experienced three generations, and more than 8 years agreed with the hobby of the Chinese people.
So in the configuration level, you can see that the Changan car does not hesitate to increase the hard cost, and the main passive safety equipment is increased in this car, PM0.1 filter Equisical configuration.
Finally, look at the price of only 100,000 heads, you can experience the courage of Chinese brands to reduce the boat.
The hardware part shows the mechanical driving quality of the car, the software part is the matching of the configuration, then Changan Yi moved Plus real killer, it is very good to do this. The integration, and this is also the bottom gas of China’s brand and joint venture brands.
The struggle with joint venture brand is the endurance battle of 205,000 kilometers, China represented by Changan Automobile. The brand has been touched by the most difficult “Xiangjiang”, and the life pulse is found. The future will be more full of attention.
[iDailycar]