Yesterday, as Xiaomi’s one paper announcement and a conference, a boots that floated in the sky finally landed, and Xiaomi made a hammer. The information of three commented tongues were also given:
1. Investment of 10 billion yuan
2, 10 years of investment of 10 billion US dollars
3, Xiaomi
As for everyone, I’ve been very important to CEO, in fact, I didn’t seem to be so important.
Because of this, the Lei Jun, the Xiaomi San, personally happiered the spiritual significance. If you want to make your car, the Lei Jun must need to find a senior automotive industry to manage the company. Let us wait for the future Xiaomi new announcement about the further disclosure of the actual personnel appointment.
In addition to the above sentence, in addition to the above sentence, Xiaomi also revealed several important information, very worth everyone. Take a closer look.
January 15, 2021, Xiaomi Board officially recommended the research of electric vehicles. From January 15th to now in 75 days, Xiaomi has conducted extensive research. Therefore, this time this time is so tasty news that Xiaomi is so horing. The Chinese and foreign media have more frequently exploding a large number of millets, there is a nose with a nose.
However, to believe that Xiaomi is the decision made in this 75 days, that is not possible.
To know that Xiaomi name is related to the car-related patent application has exceeded 800, the earliest can be traced back to 2012. Xiaomi is bound to make a decision after the long-term strategic thinking. Long-term investment in Ten billion dollars, a prior investment in RMB, such as the investment of astronomical figures, only starting from January 15, no one can see this. [123
Perhaps I really moved to the war of the car during the editable ball advertising period of the remote control toy car. Well, let us return to the deputy director of Xiaomi Group General, and Xu Jie Yun, General Manager of the Ministry of Public Relations of the Ministry of Public Relations, the response to the millet:
■ Lei Jun’s compilation
Lei Jun is talking about this painful process of deciding on January 15th, the main point of mind is: courage, determination, physical strength, investment. I believe that this process that ultimately makes decisions can be likely to occur in this last 75 days. Previously, the focus on the smart automotive industry has slowly accumulated that it is either standing, or gives up the extent, whether the board or the Lei Jun himself can continue to endurance between the millet and the product.
At the same time, it is worth mentioning that if you look at the launch, I will find such a interesting detail: Although the Lei Jun’s statement about the car is not lys, God demonstrates his speech on a word map.
In addition, the Lei Jun said that when it decided to decide the entanglement of the car, there was also a “all net in reminding me to make a car”.
After the grand heroic emotional narrative is often more, the real desire of capital is expanding. In these various reports, I have mentioned that the idea of Lei Jun’s entrepreneurship is “the situation”, but for the baby, we don’t know how much it is “going”, and how many is the situation of the capital level. “.
Of course, the determination of the final millet is the decision. Courage, determination, I believe that Lei Jun is not lacking, can hear from his speech, and these two words are very resolute and smooth.
After physical strength, investment, it may be the concern of the Lei Jun. After all, he saw Li Bin’s friend who took the city’s car friends. For Xiaomi, which attached importance to the user’s ecology, in the early days of product delivery, even the development stage, will maintain close interaction with users. In this regard, whether the redundant thunder is still able to have enough physical strength and investment to deal with the car, it is indeed that he needs serious test.Things to take care of it, in the press conference, “War for Xiaomi Auto” This sentence believes that more thunder is more shouting.
■ Source of confidence – money!
The bill of banknotes are millet into the biggest air of the car, which is the content disclosed at the conference.
The cash balance of 108 billion yuan is the largest source of confidence in Xiaomi. I have seen so many burning money for the new power of the car, and I also participated in the investment of nearly ten new forces. The Lei Jun is very clear about the Anti-Jinjin of the smart electric car. Therefore, until the mobile phone business is the third, owned In the past fewer billion cash reserves, Xiaomi believes that their mobile phone business has begun to take shape, and can explore the second battlefield.
Of course, so many cash reserves are one of the reasons why Xiaomi wants to invest in smart cars. The huge cash must find a reliable investment target to achieve value-added, otherwise it will be diluted by the water that is mad in the central bank of all countries last year. At this time, the excess cash is sweeping in your hands. It is the hot lax, you must look for a reliable target to put out, and Xiaomi is currently in the outside of the field, and it is indeed a wholly-owned subsidiary. It is indeed digestion. Current cash. The most efficient method of reserves.
In addition to banknotes, the huge R & D team and existing perfect ecology are also the bottom gas of Xiaomi. However, in contrast, the two are not necessary, after all, the current R & D team is not a car. Let consumers tens of thousands of dollars, buy a trolley with their current digital ecology, even if it is very crazy for rice noodles.
Although there is such a large cash reserve, from the mobile phone developed into the small rice ecological chain, there is no need for money. Thousands of funds look huge, can be separated from the official announcement, not only one tenth.
■ Is the car really a good idea?
Said that there are so many positive thinking of small rice, which will begin to pour cold water.
First, in the press conference, there is such a page, the authorI can’t agree.
There are not so many people hope that the millet is a car, more people still want the millet, and even build a house.
Nor did it believe that millet must win because there is a lot of prior to loss.
Here is not to be reliable, just a special case of making a special trip for halfway – Dai Sen.
I believe that many friends have already been happy to make the electric car manufactured by Daisen. Come, give you a memory.
This electric vehicle tried by Dai Sen trial, nearly a thousand kilowats, four-wheel drive, four-wheel drive, 0-100 acceleration 4.2 seconds . Nearly more than a year, Daisen announced the abandonment of the car plan, which has already announced the sample car that has completed the research and development trial. It can be said that everyone who has seen this car will be amazed in the advanced level of this car. To know that these parameters do not appear on the PPT, but the real product of landing in May last year.
Dai Sen has strong technical reserves in high-energy density batteries and high-power density motors, while in the same profit in the vacuum cleaner, fan and other household appliances. Dai Sen’s fund size prepared for electric vehicles was also 800 million pounds, and the preliminary investment of this 10 billion RMB in Xiaomi was quite.
But after making the finished product, because the product is costly, the price may far exceed the market tolerance. Dai Sen’s father also decisively decisively, ending the project, just retaining the battery and automatic driving R & D team, and using the technical transfer battery and robotic field accumulated during the car.
Xiaomi wants to avoid regrettable results like Daren, the following two levels must be overmolded:
[123 ] 1, Product Definition
This is the biggest level of the millet in the development stage, what kind of car is to make?
Car is not like consumer electronics, product definition is relatively simple, but the car is different,The dimension of the righteousness is very much, what kind of product is suitable for rice noodles? I am prior to entering the product development phase, this definition phase can squeene countless engineers’ brain.
From now on public opinion, the most likely launched product probability will be a high quality mini smart car similar to Honda-E – this is clearly more in line with young rice. The expectation of the first smart electric vehicle.
After this expectation, there is a core element: the first product of millet cars must be cheap. The brand impression of the king of Xiaomi is deeply rooted. Consumers, rice flour they hope that Xiaomi will enter the car market, and it is also a product that is looking through the market price-specific bottom line.
The first electric car from Xiaomi, should be cheap, to look good, it is necessary to use the problem that the adult needs is still possible in the consumer electronics, but in the automotive products, All must be unrealistic.
This will be a biggest problem for the Lei Jun and the entire millet.
2 A wide range of popular millet car initial generations. The next minute is also coming – production capacity construction.
Production is a nightmare for almost every new car. For Xiaomi, this is the same.
The supply chain scale of consumer electronics and the supply chain of automobile manufacturing are absolutely a small witch. But the manufacturing industry, in fact, in fact, the competition is the supply chain ability, this area is either hire foreign aid, or you have to find a goal.
At the same time, we also allow you to know that car’s quality control is not as good as consumer electronics, don’t think that the electronic product is small, and the difficulty is difficult. In fact, it is exactly the opposite, because the parts are small, the tolerance is small, and the parts require more strict, so in the final assembly production process, the difficulty of control is not high compared to the car. Because the size of the parts is small, the part is large, in fact, in the final assembly production stage,The difficulty of controlling is very high, and friends who have seen Tesla products and workmanship can understand this statement.
■ Write in the last
These are just a little bit of a little bit of the author of the millet, I want to see the true reflection of the baby’s news, let’s take a look at the stock market.
However, it may be that the “Story of Wolf” was staged too many times, and after the opening of Hong Kong stocks No. 31, the reaction of the capital market can be said to be very flat. After the small rice stocks raised 2.5 percentage points, the stock price was maintained at 26 HK $ 26, and there is still a considerable distance from the highest time 35 Hong Kong dollars this year.
Furthermore, let’s go back to the title, Xiaomi’s baby boots finally landed, so which leg should be taken first, should you be a first step?
people! Grab people! This is the inevitable movement of Xiaomi Auto, from the car enterprise, from the supply chain company of the car enterprise! If you want to enter a completely strange industry, you must find a learning object and channel. The Lei Jun said that Xiaomi’s learning ability is extremely strong, then naturally find a good teacher to give himself a good teacher, now in the head of the automotive industry, give you a warning, fire anti-theft anti-millet.
After grabbing people? To grab the supply chain, grab the acquisition, whether it is a vehicle manufacturer or the core supply chain company, it is possible to become a target of Xiaomi Auto, after all, in the overall layout of Xiaomi, the car manufacturing capability is a short plate. In the press conference, Xiaomi should be completely controlled by the car. The possibility of small rice is extremely small, so acquisition, absorb, and then form their own intelligent manufacturing capabilities, this should be the most foreseeable Efficiency method. Therefore, the parents on the stock market, polish their eyes, carefully analyze, see which vehicle factory or supply chain core manufacturer may become a millet prey.
Finally, the attitude of electric bonads for millet is: confidence is full, difficult is not small. Of course, we also hope that Xiaomi’s car can be steady and fast, let us look forward to the price of Xiaomi Motor on the big screen at the price of the big screen, and triggered an earthquake in a industry.