out of their car needs, the author of seven large SUV has maintained a high degree of concern. Do I recently Ke Angke flag is very concerned about a car, appearance of the atmosphere, luxurious interiors, Buick has always been quiet, comfort, power 2.0T + 9AT of these advantages do not blend together with the flag Ke Angke 299,900 ~ 379,900 yuan official price, in the large SUV market is still quite competitive. I’m not sold on the market early Ke Angke flag judgment is relatively optimistic, after all, the Buick brand has many years of accumulation, before as well as pave the way for Ang Kewei good performance in the SUV market. When sales figures come out, do not Ke Angke flag in December 2019 sales reached 3110, has been listed since November 20, 5565 cumulative sales. See this number, I was a little bit surprised, after all, bigger Angke flag size, price is also more expensive to have such a sales performance is a bit beyond my expectations.
In this 5565 sales, the final price with models accounted for more than 30 million of the more than 90 percentage where Ultimate Edition and Avenir sales accounted for nearly 70 percentage, and Avenir version is always in short supply, buyers need to first book. This is a very interesting phenomenon, most of the models on the market will be the main sales concentrated in low distribution, and sales of Ke Angke do most of it concentrated in the flag high with, why is there such a phenomenon? I think the main reason there will be two aspects of product features and configuration features do not Ke Angke flag itself; and the concerns of consumers purchase the car’s state of mind.
First, we do not Ke Angke flag from its own product characteristics configuration features and look. Flag Angke prices starting at 299,900 yuan, taking the “entry-only luxury” line. From the product strength point of view, it really did a good job. Do not Keangkewei even 299,900 yuan entry model 28T two drive Deluxe Edition is also quite the gas field,First, it is large enough, it car length 4981mm, width 1953mm, height 1732mm, wheelbase 2863mm. Secondly, Angke Flags Great very imposing. It is not simply big, but into the Buick family has always been a sense of luxury, design, and quality feel.
Ocamar the split flag is rare headlights doing so in conjunction with the body’s natural, without a trace of the car. Daytime running lights above the front it is combined into one with Buick flying wing trim, the whole front looks more spacious, there is momentum. Large, but more than just large, this is a big SUV can impress consumers it.
Buick car interiors have always been beyond the same level of texture, LaCrosse, Ang Kewei have a full sense of luxury, Angke flag also inherited this legacy, while at the wide, creating a rather luxurious, convenient and warm atmosphere.
Dynamic, using a generic Ocamar new generation flag drive system, including the ability to output the 2.0T engine 174kw, this engine also applied the latest common variable cylinder technology, which automatically allow the engine to a high-performance four-cylinder model, the four-cylinder and two-cylinder super economy mode in accordance with the state run seamlessly switch between the economic model to achieve strong power, smooth feel and fuel economy of a state of equilibrium.
flag used 9AT Ocamar transmission, using Alternatively single clutch, so that the vehicle is switched between the 1-2 shift smoother, more ratios also allows better control of the vehicle fuel consumption. It shifting structureHas become a push-button electronic lever from the traditional lever, center console below which it can empty out simultaneously a large storage space for the user, but also enhance the interior cleanliness to the user using more convenience degree.
flag used Ocamar front McPherson five link independent suspension system, running stability and comfort can be met. At the same time it can be controlled by the intelligent aspect of the power output, shift logic, the drive state, electronic stability system, etc., to provide an adaptive multi-mode steering system, including cruise, motion, four-wheel drive off-road mode, enough to cope with each of the driver kind of environment. Buick car has been praised in the degree quiet, Angke flag of course, continue to maintain this characteristic. Double glazed glass and a BOSE sound ANC active noise reduction technology together to create a quiet space will let people get in the car world away from the hustle and bustle outside, enjoy the tranquility of the trip.
the exterior, interior, space, mute, force, chassis, from the entry-level model to start a full range of luxury and comfort, which is also not the first flag Ke Angke owners far more than the evaluation of competing products in the feedback after the car in. It is also not Ke Angke flag “entry that is luxury” concept is a manifestation of consumer acceptance of it. In the configuration aspects of the vehicle, the flag Angke made compact, after the entry-level models, the difference 20,000 yuan 28T drive two distinguished type was equipped with 20-inch wheels, a large number of driver assistance features, Power Trunk, electric seats down, there are many other comfortable configuration, cost is also very high, and add the distinguished type 28T-wheel-drive four-wheel drive system is also more expensive than the $ 10,000 two-drive version, the same good price.
Beyond the 28T flagship four-wheel drive, four flooding enjoy respect among flagship, four-wheel drive version of AvenirThe price difference is not large, but each version upgrade, there will be significant changes in the configuration and luxury. Positioning configuration between different models and price is reasonable, it is this reasonable, so that more users in the choice of a more biased in favor of a richer configuration, a stronger sense of luxury high-allocation model. Avenir flagship high-end luxury version of the price of sense, but also 379,900 yuan, 20,000 yuan price also more expensive than the regular version of the top models. Little difference and richer sense of luxury at the exterior, interior and exclusive line of services, which is why many consumers prefer to wait for the book, but also reasons for choosing Avenir version Angke flag it. After talking with the product, we’ll try to analyze under the flag of concern Angke consumer car mentality.
flag Ocamar of seven large SUV, potential consumer groups is obviously not first-time buyers of a user, for the whole family to travel together the second time, third time car buyers will be relatively more. Has bought a car, the car really opened a few years consumers apparently already bid farewell to the identity of the “Keyboard Man”, they will be higher requirements on the car this mobile home, but also more clearly defined. My family size increases, so I need a car seven, and that the family can get broad space big ride seven large car, rather than sacrifice the third row of pseudo-seven car ride experience. I After continuous efforts, economic conditions have improved, so I need a stronger sense of luxury cars, rather than my first car with a similar level of vehicle; to be more luxurious, more quality, this car the texture of the car to be able to improve my life, rather than simply bigger than my previous car, still looks a rough tool cart. These should all be typical of the mentality of buyers Angke flag potential consumer groups.
In addition Chinese people often have to buy a car in Shihai a special state of mind “one step”, do not Ke Angke flag happens to be a strong “sense of place” in a car. To have a family car that almost all of the features it has, and powerful, spacious, comfortable, luxurious, six to seven, so a car basically meet all the familyThe car needs. Unless the family income suddenly soared, some want to change a BMW X7, this luxury brand Mercedes-Benz GLS large SUV keep up appearances, then, otherwise Angke flag really be very “place,” the family car, take it home after a long time There is no reason of a transfer within. China’s auto market to mature, but also from consumer demand for cars has not solved the problem, solve it really becomes a good question. People for seven cars, there is a sense of quality, a sense of luxury car demand began to increase. Let’s look at the last 40 days in 2019 after Ke Angke do not hit the flag on the good points of these needs, both entry-luxury quality, seven large luxury SUV body, fully meet the “one step” positioning, these fine chemicals sales data, will find this 5565 sales, it should be far from the last to reach the heights it.