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epidemic, new energy vehicles, how about?
As China’s northernmost new energy auto 4S shops, cold compared to the low temperature, general manager of Harbin car Weimaraner Weimaraner Users Hulan shop Zhuyan Tao more worried about the spread of the epidemic, after all, the car has been resolved Weimaraner winter low temperature endurance problem, but the spread of the epidemic allows the entire automotive industry has been in the winter.
The epidemic has changed a lot of customers spending habits.
traditional automotive brand, as the Weimaraner repairer of the new forces born comes with Internet genes, users can not only see the car in the 4S shop, you can also understand the relevant vehicle information through Weimaraner Chi App relative. During the epidemic, Weimaraner car dealers do online training and promotion is also very timely, live or online App by understanding customers Weimaraner car more and more.
March 25, from automotive media cluster ghost trolley car joint Harbin Guide, car heard about, Harbin rims, banner Kan cars, trucks Wenxuan, six circle car, Yu sister range of children, Xiaoqing car forums, car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, the morning explosion auto market, China Jilin Northeast China network, Kanto car network in four cities from more than 20 media platform and website jointly launched the “survival status of car dealers White Paper” series of reports thirty-seventh articles, Harbin buyers guide on behalf of Chen Yi, founder of the “White Paper” report group by telephone interview form, into the car Weimaraner Weimaraner user Center Harbin Hulan Zhuyan Tao, general manager of the store, the store by Premier Zhu presented the real situation about the survival of their present for you!
1, ghost trolley cluster: Whether does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? The specific date for the resumption of work, and how the status quo?
Harbin Weimaraner Zhuyan Tao: our shop on February 20 officially return to work, is the industry’s first city to return to work in business. Currently seven sales staff, service and two employees (we signed a cooperation agreement with Mercedes-Benz service shop, by contract, and therefore two service employees), consistent with the normal state. Epidemic prevention workIs the most important, current mental state full staff, the business has been carried out properly, March 11 so far into the store traffic has rebounded, and the high quality of customer service vehicle units times the growth approach to maintenance oriented.
2, ghost trolley cluster: affected by the epidemic, if your brand has launched OEMs outbreak response measures against the dealer? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Zhuyan Tao Harbin Weimaraner: Weimaraner automotive OEMs during the epidemic for the dealer to launch specific prevention measures and protection training. Into the store to look at cars customers and employees in accordance with government requirements, it must be registered and temperature. Store disinfection 2 times a day, to provide a disposable surgical masks, alcohol cotton towels 75% concentration, 84 disinfectant pads, protective clothing, safety glasses are based prevention device.
3, ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
Harbin Weimaraner Zhuyan Tao: February this year, the amount is less than 50 batches into the store, but many online clues. I shop officially opened on September 18, 2019, and therefore temporarily unable to provide data over the same period. February sales total of five terminal sales, service revenue 30,000.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? What percentage will be worse compared to the output value last year?
Harbin Weimaraner Zhuyan Tao: the greatest impact on customer sales experience. Car as high-end consumer, the customer, without difficult to see the real car with orders. During the epidemic because of the owners and service staff travel restrictions, a greater impact by the end of the service. Since my shop was opened late last year, there is no comparative data in February over the same period last year.
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Harbin KMa Zhuyan Tao: OEMs canceled the assessment part of operational metrics of February. The current sales ratio of 1.1: 1 March Weimaraner automotive OEMs still give dealers offload policy support.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Zhuyan Tao Harbin Weimaraner: Weimaraner car dealers launched a number of supportive policies, including online training and do a lot of promotion for dealers, despite a slight decrease in new customers during the epidemic, but the main store Through the live streaming platform to carry out live work. Currently working capital is not a problem. No acceptance into the car. The most difficult part is that during the epidemic, a lot of work can not be carried out properly, the mentality of employees will be affected.
7, ghost trolley cluster: In view of this state, how long the store can adhere to? If the epidemic continues for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Harbin Weimaraner Zhuyan Tao: From the current situation to see adhere to 3-6 months is not a problem. If the epidemic to last three months, the first to highlight the issue is mainly reflected in the company’s open source end, the larger the risk of a large fixed monthly expenses, can not solve the open end, the company’s capital will face. So during the return to work, we’ve been trying to open end, and make the appropriate throttle control at the end.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Harbin Weimaraner Zhuyan Tao: the company no non-battle casualties. Employees province-based, return to return to work employees do a good job protection measures in accordance with policies and regulations.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the outbreak give customers what behavior changes in response to changes in customer behavior’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a door for existing ownersMaintenance services, the proportion is how much?
Harbin Weimaraner Zhuyan Tao: the epidemic behavior of the customer does have some changes. On the one hand is the relevant departments to persuade customers to try not to go out; one is customer safety of themselves and their families consider reducing out.
but the car as a high-end consumer, customer purchase behavior based on the bones is not just 1-2 months will be able to change. Therefore, during the epidemic We did a live line work, return to work at this time, the high level of customer interest would still choose to shop to look at cars.
for a serious epidemic area, because customers travel inconvenient, we will provide on-site test drive, home repair services.
10, ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs in February increased preferential models in the sale of? Whether on business subsidies policy?
Harbin Weimaraner Zhuyan Tao: OEMs subsidies on business policies, but did not increase the terminal promotional efforts.
General Manager
Weimaraner Weimaraner car Harbin Customer Center Zhuyan Tao’s Note: new energy vehicles to interact with customers, in addition to the line the store to look at cars, as well as exclusive App can communicate . During the epidemic, although interactive customer line at reducing, but online interaction alive, this is the new energy automobile brand advantage. As the saying goes, seeing is believing, speaking for the automotive retail hundred look as good as a try. We hope that the epidemic quickly in the past, customers can be assured a test drive. Immediately into April, the north in the spring is at hand!