February 2020, all car brands nightmare moment.
ring than 85.4 percent decline in overall sales of Chinese automobile market let’s return to the levels of 14 years ago.
sold a total of 250,000, and not even in 2019 a sum of own-brand line two months of sales.
billions of bailout in March sales still fell nearly half
With the continuous return to work in various industries, automobile manufacturers for March, full of anticipation, and in order to be able to save the automobile market sales, local governments and manufacturers were also issued various policies to stimulate automobile consumption.
Foshan City, Guangdong Province, is the first city to promote the introduction of auto consumption policy, in order to promote car sales, where the country of purchase Six models, Foshan plate with owners used car sale invoices or buy a new car scrappage cancellation certificate, will receive $ 3,000 per car allowance.
Moreover, the same consumer-time purchase more than 5 sets of large, medium and heavy-duty passenger trucks (vehicles priced less than 500,000), given 5000 yuan per vehicle subsidy.
average consumer to buy a new car, per vehicle will also be 2,000 yuan subsidy.
After the Foshan government to set an example for other regions, Guangzhou also followed the introduction of appropriate incentives for car people also give appropriate subsidies.
March 18, the Ministry of Commerce in a press conference, also publicly stated that the “relevant departments to promote measures to further research to mention cars, furniture, appliances and other key commodities consumption, and promote the purchase of cars to guide the use of policy changes to support the development of premium policy guidance around …… “
With the guiding ideology, local government consumption subsidies for the car, it will be gradually implemented.
while trying to save car sales, not just local government in action, various car firms have also invested heavily, after the news release said, Wuling Automobile invest 1 billion, Great Wall Motor invest 600 million, are to promote car sales, car boot market recovery as soon as possible, while other brand manufacturers, also invested varying amounts of money.
Total down, there should beBillions of funds to gradually put into action to save the automobile market in the past, that the automobile market in March, whether crashed into the sky?
Data provided by the Federation show that the first half of March, compared to February, sales or has improved, down 50 percentage year on year in the first week, the second week, down 44 percentage amount, comprehensive calculation, the first half of automobile sales are down 47 percentage, nearly half of the sales decline, indicating that invested billions of funds did not play much of a role, subsidies, price cuts enough? Or consumers still timely response?
April kinds of policy implementation in order to see results
At present, the government is still not clear in all regions of the automobile consumer subsidies, as the public statements of the Ministry of Commerce, adding promote car regional consumption subsidies, more and more, to conduct only such subsidies, consumers can feel real concessions, and even subsidies have been issued area, the actual landing policy into effect, consumers can get about it should also be in April.
Moreover, the process from the previous subsidy policy implementation point of view, the initial policy, consumers are not concerned about the time after the policy is about to tighten, consumers will enjoy fight for this policy. For pure electric vehicles regional subsidies, is a prime example, after a substantial subsidy back slope, the impact of policies to bring, but more than the initial subsidy policy implementation.
In addition, the subsidy various manufacturers, also requires a process, in order to complete the implementation of the country’s distributors.
In addition, because schools are not in session, the various scenic area is not completely open, the daily family car needs, and family travel demand, has not been completely released.
more of these cases, the cause of the automobile market in March there will be no massive growth, is still in a slow recovery process.
In this regard, by the Federation also publicly stated that the auto market is still low in March, it is expected to 4–5 Yuefen will gradually pick up.
factory implementation of the policy to be more transparent
compared to the introduction of bailout policies manufacturers aroundDistrict government subsidies, more direct bright, qualified buyers will enjoy corresponding preferential policies.
while car manufacturers introduced various policies, but also need a process of transparency, the manufacturers put into the flow of how much money, where money, a model which enjoy preferential policies, the implementation of such a policy is the time limit any time, should the consumer to make a clear description, so that consumers can truly feel the brand marketing efforts and determination.
Also, in the pre-sale and after-sales service, to achieve the greatest degree of improvement.
At present, many consumers are still Chibidaigou, waiting to see the introduction of new incentives auto market, car manufacturers but also ways to eliminate this psychological wait and see, in April, we’ll see.