I still remember that the Dongfeng Peugeot Citroen was in the country of China, and the PSA Group took the DS brand to the domestic production scenario. At that time, the joint venture design was still in conservative, and the independent brand was still in the exploration stage, and the design is far less than the moment. Therefore, a group of consumers paying attention to vehicle color values. However, the good is not long, due to the more high price and mechanical quality, so that this brand gradually fades out of consumer sight.
However, the downturn in the domestic market did not let DS stop the development and production of new models. Recently, the first hatchback model DS4 is always in the end of 10 years, due to the performance of the domestic market, the possibility of this car is very embarrassing, but even so, the DS brand outstanding design is still worthy of us. Something.
Appearance: French car design never disappoints
The new DS4 is based on EMP2 platform, which is also the foundation of Citroen C4, although Many people feel some “fare”, but in the background of low investment in high output, this practice is only a lot in the future, and even if it is produced in the same platform, the models of different prices will be very different in terms of materials. The driving experience of the final finished product will also have a big difference. Therefore, it should be seen for the platform production mode.
The new DS4 shape also has a strong French taste, and the front face is boldly add more modern elements under the premise of retaining the brand characteristics of the Citroen, and the visual effect is quite avant-garde. The net is designed with a woven texture. The two side headlights are flat and slender. The next day-to-day running light is quite chic, and there is a higher identification after lighting. 
The side shape is very strong, using a multi-paragraph sharp waist line, out of the rich body level, and add a slope design for creating a moving atmosphere, and the rear window window is on the end Top upward, multiple design elements cooperate with each other, bringing a very dynamic visual effect.
The tail design is equally colorful, although the line has a significant reduction in the side, but still can see the design highlights, tail lampThe type is flat, echoes each other with the front headlights, while using silver chrome decoration to connect both sides, forming the through-type design of the visual level, and lifting the tail, while the tail is simultaneously visually width.
Interior: Self-formed design
Enter into the car, different Blindly uses a big screen with domestic vendors to increase technological sense, French people are more designed to touch consumers. The ring-type central control layout makes people broaden the visual space, the functional area layout is clear, reducing consumer’s initial learning costs, large-scale leather materials, the gap with ordinary PSA models, high-level feelings are very strong.
The full liquid crystal meter and 10-inch embedded touch screen are the main source of technology in the car, and the lower chrome-based Used to control air conditioning parameters, styling is quite exquisite and artistic atmosphere. The shifting mechanism on the console is changed to a new button style, and the driving mode and automatic parking also arranged in this area. It is worth noting that there is a 5-inch touch screen for controlling the multimedia system in front.
Dynamic: A variety of assembly selection
power, new cars provide three different power tuning engines, maximum horsepower It is 130, 180 and 225, and the whole system is equipped with a 8-speed manual transmission. In addition, it will provide PHEV plug-in hybrid to meet the user groups that are more sensitive to fuel economics.
Future prospect
Although DS is the high-end brand of the PSA group, the status is higher than the Peugeot and Citroen, but it is in China. The situation, still failed to escape the fate of the law, the whole year, in China, the total sales volume of only 381, which also means that the brand is just a mascot, and there is not much more attention to it. EvenAt the time of the car, I won’t think of DS, this is the most terrible. Moreover, in the “hometown” European market, DS is also not good, last year, the total sales volume is only 43,700, a year-on-year decline in 29.5 percentage. In other words, not only domestic consumers, foreign consumers are in short of this brand of DS.
After 2021, there is no time left for the DS transformation. The Group is impossible to keep a loss that continues to lose, and there is no such thing as a tree. , Is the way to continue your own, let others say? Still lowering, develop another development route.