In this small two-seater convertible to small segments and then not come out on top are not Europeans and Americans, is actually old-fashioned impression of the Japanese, Mazda MX-5 perennial occupy the first list bit.
MX-5 since its birth 31 years, with is a fresh recruit, price is not high, but fun. No matter how the world changes, turbines Ye Hao, Ye Hao motors, MX-5 will always be the look of the thing, lightweight, around 50:50 weight, power should not be too strong, with a relaxed driving pleasure.
The British are not willing, there are a huge number of ancestors and the MX-5 as models, and even Lotus Elan MX-5 is the object of imitation, how to this day, not a civilian affordable convertible two sports car.
As early as 2014 Italian classic car show, MINI United veteran Italian design house Carrozzeria Touring Superleggera has created a Superleggera Vision retro roadster, intends to lift the British small banner sports car.
than the Mini Roadster looks like a hat, handmade Superleggera Vision elegant and charming, he served as a line, any one surface, are revealed in the British car kinds of style. More power is used in the home layout, was a debut to usher flock acclaim and expectations.
According to the plan, MINI was originally prepared in 2018 mass production of the goblins, but in 2017, BMW announced to give up production due to the failure of the Roadster, they believe that three hatchback and coupe market is too small, the company did not see profit margins. Electric
recently held MINI Cooper SE conference, public relations head of Andreas Lampka representation, MINI dropped 4 percentage global sales in 2019. Given an increase of 32 percentage BMW M, MINI, or will try to deliver greater performance, more expensive car.
He also said, if a team of engineers have more time and resources, MINI will launch a new car in the home layout, designPerhaps inspired from the Superleggera Vision. But considering the future direction of MINI, power may not be the fuel machine, but it is electric cars.
On the question of electric high-performance version of the JCW, his answer ambiguous, both believed MINI by no means pure electric fans, and fans, noise for JCW to critical, but there are still JCW electrification possible.
first regardless of whether JCW electrification, but we expect that after the establishment of the Great Wall and beam BMW automobile, the electric MINI 2022 Nian in domestic.
MINI brand in China very magical, do not look the usual sense of presence is not high, the main hatchback, no cars, but surprisingly high brand power, takes all boys and girls.
on the girls, MINI has maintained Petty British Lunfan, full of character design won the hearts; for boys, which is handling players, there is the thrill of driving a hearty.
The only drawback is that even with the second lowest of One, a floor price of three hatchback is close to 300 000, such a high threshold for many people mercilessly rejected.
until substantially reduce domestic prices two years later, with MINI looks and never pull across the brand image, have the opportunity to become a new favorite means of transport second-tier cities, maybe the Chinese market once again to save the brand.
In fact, in the home and domestic MINI, the MINI is a major turning point.
Prior to cater to the market, MINI mini is no longer ready to make the Volkswagen brand. But large-scale investment and new cars did not translate into profits, BMW CEO Norbert Reithofer when he was disappointed with the MINI brand, plans to cut $ 5.4 billion in annual costs.
now decided to promote the German MINI niche high-end, next-generation Cooper to reduce the size, keep the fun to drive sports cars set to launch in the brand image and improve profitability, it is to stand in the future automotive market stable foothold, and Mercedes-Benz, the same domestic smart compete with a fight.
Author: LeeNEW
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