In 2020, the China Automotive Industry experienced the baptism of epidemic and consumption upgrades, the polarization is more serious. If you want to occupy your feet, look, intrinsic, cost-effective, and deficient in China’s car market.
The situation in China has become more and more difficult in China, whether it is the electronics industry or the automotive industry, is facing unparalleled cold. “Samsung mobile phones affecting and red are also in the state of half abandoned the Chinese market. Under the unfavorable year, Dongfeng Yueda Kia is against the trend sail, and it has successfully drives the cold flow.
Self-innovation comprehensive breakthrough 2020
Recently, Dongfeng Yueda has announced the performance of 2020. The data shows that in 2020, Dongfeng Yueda subsidy has reached 249,256, although the sales volume declined by 13.2 percentage, but the revenue increased by 2.6 percentage. This may mean that Dongfeng Yueda has created more than 102.6 percentage of sales with only 86.8 percentages.
Another set of data shows that in 2020, Dongfeng Yueda Kia’s strategic model sales increased by 26,374 units, year-on-year growth 17.9 percentage, the sales volume of strategic models account for 77%, which increased by 20 percentage points year-on-year, driving average unit price by 21 million yuan. The brand flagship model of the listed in September is 17,535, and the company maintains a high-quality development situation, and the 2020 “breakthrough year” is a complete sentence.
This year, Dongfeng Yueda Kia has declined, but Dongfeng Yueda Kia has changed the image and adjustment. , A series of initiatives such as explosion, channel, grab the value, send finance, service, strong quality, and achieve revenue growth,The growth rate growth and sales price increase, eventually brought a premium.
Dongfeng Yueda Kia has a dozen models, but it knows that there is no brand you can sell more than a dozen cars, so this year, Dongfeng Yueda Kia The focus on the product structure, focusing on resources, focusing on K3, proud running, intellectual running, Kaoyu (K5) and other star models.
So, in combination with the current market situation, we can see the main models of Jajo in 2020, in the product The marketing is constantly weighing “young feelings” and “thickness”. In the same level of the intermediate model, the “Z Generation” concept is first proposed, focusing on the target in young, fashionable 90s.
In addition, Kaoku price is 161,800-205,800, but the price is not the official guidance price in the traditional sense, but the “package price” – contains the purchase tax and 5000 yuan commercial insurance subsidies. Through this innovation, it is guaranteed that Dongfeng Yueda’s brand premium threshold is satisfied, and the price and its sensitive young user group are met, and their brand rhythm is re-adjusted. 
Self-breaking to create a “technology” new label
Not only that, Kia wants to operate new brand recognition in China Know, build a brand “strong technology” label. Therefore, the concept of “discovered Kia” in 2020 was repeatedly discussed before they were moved. Here included multilateral thinking, how to find themselves, how consumers found Kia, and how to find consumers
With the online technical conference, CVVD analysis, the vehicle interconnection system experience, ADAS Experience and Dynamic Test Drive, etc.
The activities of 
experienced the unique black technology of Kaink K5, and consumers found “technical kia”.
Korean car company technology research and development also has a vision, and its turbine engine has been selected for the “Ward Top Ten Engine” list, plus long-lasting mature industrial production. Ability, make the same price, not only carrying a good engine, but also the configuration is relatively complete.
Kaqiu provides two powers of 1.5T and 2.0T, of which 1.5T model is equipped with power black technology – the world’s original fourth-generation CVVD technology, “continuously change the valve opening time”. In terms of popularity, the technique can vary due to the dependence of the fixed cam due to valve switches, and can “free” to control the tension length of the valve to open the duration. It will eventually increase the engine performance by 4%, and the fuel economy is increased by 5%, and the 12% compared exhaust emissions can be reduced.
through the third generation I-GMP platform, Kaqi realizes the design of low gravity and hood point The position of the heavy member is optimized such that the weight distribution of the front and rear axes is more balanced, and the motion performance of the vehicle is ensured in the case of the body growth.
Another is a safety black technology, Kaqi has the same level of L2 +-level smart driving assistance system, the function item There are 40 percentages of the competitive competition, and it is comfortable. These black technology addictive to young people can effectively prevent fatigue driving, reduce the incidence of accidents, regardless of long-distance travel, safe and more worry-free.
In addition, there are smart black technology. Baidu Intelligent Internet System 3.0 blessing, let Keku can realize voice input control, with mobile phone smart key, remote control of the car, very convenient, and more bonded by young people’s habits.
In 2020, on the basis of strengthening design, Dongfeng Yueda Kia has introduced new products, new technologies.And a series of marketing activities, let consumers continue to discover “technical Kia”.
spelling more than a new state can bring a new state
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In 2020, there were not many brands that changed overspeed. After all, they had been inertilate. It was not easy to maintain a set track, but Dongfeng Yueda Kia was still fighting.
In the beginning of the epidemic, Dongfeng Yueda Kia opened warmth and warmth, started to sell online, free to send the door, free special test, car subsidies, Wheit-free-free loans, to care for customers with practical actions, and then launched the welfare and users of the first-line anti-vangental staff.
It is worth noting that during this period, Dongfeng Yueda, which pushes “love new” plan, not only to lose economic source users, but also When the user purchases a car, the ticket is replaced by the old car, and the user will be reissued in the actual action to cancel the user’s worries.
After the car began to pick up, Dongfeng Yueda Kia played a new way of playing marketing. The title sponsors the “National School Flower School Grass Competition”; focus on Z generation, carry out the “K-Pose Challenge”, “You Excellent” spokesperson plans, out of cross-border, understand young people, into the young people, establish Young fashionable brand newcomer.
At the same time, Dongfeng Yueda Kia also participated in CTCC, and obtained the “6-year 5 crown” rule Let “Turbo” becomes a stark mark. In addition, innovative marketing gameplay such as “to”, “WeChat applets, etc., etc., and build a new digital vehicle experience for users.
Not only that, in terms of after-sales service, Dongfeng Yueda Kia once again won J.D.Power2020 China Automotive After-sales Service Satisfaction Research (CSI) The first place of mainstream car brand, and the first place in China’s Voice (VOC) joint venture brand. Temperature-friendly services have won double recognition of authoritative institutions and consumers.
Further, product operation structural adjustment has achieved significantly effective, and the proportion of strategic models in more than 100,000 yuan is increased to 77%. It not only improves the average unit price and brand power premium, but also continuously improves the distributor’s profitability.
Since April 2020, Dongfeng Yueda Kia “quantity price” has been increased, and the sales volume has increased and maintains a steady and sustainable growth momentum. Especially after the new product is listed, sales and product unit prices, the market share has risen. Among them, Kaoyu (K5) has a total sales volume of 17,535, which has become a new engine with sales growth.
It is undeniable that Dongfeng Yueda, which is adjusted, and the aggregation system power, showing continuously new state, is constantly sprinting to return to mainstream tracks.
Exhibition macro pattern forward-looking layout future
Of course While comprehensive changes, Dongfeng Yueda has pay more attention to future strategic layouts. At the 2020 Beijing Auto Show, under the “Plan S” medium-long strategic guidelines, Dongfeng Yueda, in the “Plan S”, Dongfeng Yueda, established a new decade, established a “one three wings” action plan to open the transition journey.
wherein “integral” means that the star model is the main body, realizes the company’s brand and market upgrades, and improve market share; “Three Wings” refers to the new energy to lead to future new undertakings, and promote the globalization of overseas export strategies to create a differentialization of differentiation.
At the same time, Dongfeng Yueda Kia will also focus on “TECH””Strategy, from Turbo, Electrification, Connectivity, Hybrid, build new technologies and high performance images, and continuously improve new energy automobile competitiveness, improve new energy sales, increase new energy sales, Ensure new growth power strategy.
In addition, at the beginning of 2021, the new brand LOGO, brand new brand concept and slogan “Movement That Inspire”. [123
“Change our company’s name and logo is not just a kind of landscaping” President of Kia Automotive in April 2020 Hosung Song said, “It represents our expansion of vision, establish emerging business to meet and exceed the diverse needs of our global customers.
Li Feng, deputy president of Modern Automobile Group (China), Dongfeng Yueda, said Li Feng, said: “2021 is the critical year of Dongfeng Yueda Kia New Ten Year, In the first stage of the medium and long-term strategy, Dongfeng Yueda will surround the brand reshape, manage the reshaping, and reshape three major initiatives ‘remodel 2021’, and consolidate Dongfeng Yueda’s sustainable cornerstone.
It is understood that this year, adhering to “customer first” business philosophy, Kia has released a new LOGO, brand new brand Idea and slogans; will continue to build a star model such as Kaoyu (K5), Zhijun ACE, the fourth generation Jiahua; develop APP strengthening customer experience, implementing the brand to high-end transformation and upgrading, continuously strengthen customer viscosity
Today, Kia is not only injected into the young DNA on the brand, but also showing the gay to the manufacturing industry. The existing business model of the Lord, through innovative mobile travel products and servicesThe determination of the exhibition business layout.