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DS9 pre-sale of 29.9999 million, the whole system 1.6T really put itself as Mercedes-Benz?

does not exaggerate The legal car is currently in the Chinese market, and there is not much influence.

According to data according to 2020, the French car sales in the Chinese market in the Chinese market is 51,400, a year-on-year decline in 65.6%, and the Chinese market share is only 0.2 percentage. Such a market performance, I think the law is a long time for a long time, there will be great improvements.

The legal car has not given up the intention of the Chinese market. After the Changan PSA is returned, Baoyong car picks up. After a period of adjustment, the DS brand has been sold in the Chinese market. Recently, the DS flagship model DS9 announced the pre-sale price, 29.9999 million, many people feel that DS is more dangerous after seeing this price.

[1] 29.9999 million, DS this is to challenge BBA?

From the size of the DS 9, the length / width / height is 4933mm / 1855mm / 1468mm, and the wheelbase is 2895mm. It can be considered a standard B-class car, which is similar to the domestic Magotan, Passat is almost the same. Dimensions, but its competitive models are even below 200,000.

I think DS 9 If the Luxury brand is located, the price is better than the Magotan, Passat’s mainstream joint venture car is slightly more expensive, then DS 9 may have succeeded. However, the starting price of 29.9999 million came out, giving people the feeling of competing with BBA, or compete with Lexus ES. I think that DS9 is very difficult in such a price range.

Since the Peugeot Citroen has always been in the European base camp Hutter-basedTherefore, the large-size model does not have a very much product experience, and there is no particularly sell-selling model. The DS 9 is made based on the PSA Group EMP2 modular platform, which can be constructed of 508L with the platform product. At present, the performance of 508L in the Chinese market can be said to be very bleak, and the start price is 159,700 yuan. DS 9 is nothing more refined, more exquisite, more, the price is twice as 508L, which is obviously not very reasonable.

[3] full-line 1.6T power, really do you mean?

Mercedes-Benz used 1.5T power in the Mercedes-Benz E-class, the price was more than 400,000, and the result was miserable by netizens. The user generally believes that even the Mercedes-Benz, only one 1.5T is used in the middle cars. The engine is really too bad. Later, Mercedes-Benz canceled 1.5T power at 2021 E-class, all of which were 2.0T power.

The DS 9 is obviously in learning Mercedes-Benz, fuel version of the model is 1.6T turbocharged engine, the maximum output power is 215 horsepower, the peak torque is 300 cattle MIDDOT; rice, adopts 8-speed hand Gasix. The mixed version of the model is equipped with a 1.6T engine + motor combination, the maximum output power is 250 horsepower, and the pure electric continuous mileage is 50 kilometers.

I estimate the reason why DS 9 is costly, but also because of the use of 1.6T plug-in mixing.

[4] Why didn’t I develop in China?

Why is the French car not fire in the Chinese market? Look at the performance of the German truck in the Chinese market, then look at the way the car is really a different. In fact, the technical strength of the law car is not bad. And the law truck has also had a good performance in the Chinese market. However, the legal truck did not have the most advanced technology in the process of transformation, and used backward 4at for a long time. Later, as the Chinese market gradually became strong, the law car did not seize the market in time and launched a suitable model for the Chinese market.

When the law truck realized the seriousness of the situation, it was late to transform, and the market performance of the legal car in recent years has been very bad. With the joint venture brand such as Suzuki withdraw from the Chinese market, it is generally believed that the next to exit the Chinese market will be the legal brand.

[5] Is there any future in China?

Fa-car should want to continue to survive in the Chinese market, it is necessary to carry out thorough reforms, pursue luxurious cars, but also have a pragmatic price. This will become a user who likes users. Now even many second-line luxury brands, Volvo, Cadillac’s prices are also very cheap. And DS 9 believes that it is luxurious enough, but gives a more “luxury” price, then DS9 is very difficult.

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