At the enthusiastic sought after consumers, Tesla has successfully take the throne of the world’s most popular electric car, but with the transformation of the old car manufacturer, how long can it stay in this throne? ?
The latest research of JD Power is a bit surprising, although the sales of Tesla cars in recent years have risen, but consumers have loyal to Tesla brand in recent years. There is not much as we think.
J. D. recently conducted a survey of electric vehicle purchase trends. They found that only a small number of electric car purchases would be completely loyal to the Tesla brand.
In this way, although it was pressed by Tesla for nearly ten years, traditional car manufacturers may finally launch the new power of the exhaustion It is reasonable to challenge.
According to the survey, Tesla is ranked in the luxury car brand. There are 27% of the respondents who participate in the survey to think that Tesla is the preferred luxury electric car. Brand. 
However, only 4% of respondents said they only consider buying Tesla cars, indicating that this Silicon Valley is purchasing a chance with other brands with a high cross. Competition.
JD Power Car Retail Advanced Director STEWART STROPP said in a statement: “Some people may say that this shows that although Tesla is very powerful, it is not Absolute and may be replaced by a valuable alternative. “
, the company also found that the company also found that the first hand Experience helps to promote people to consider electric vehicles. Respondents Even if they only drive an electric car, the possibility of purchasing electric vehicles is also three times that of ordinary people.
Among the respondents who have already purchased or leased electric vehicles.There are 46% of people that they “very likely” consider buying an electric car, only 6 percentage people said “Never” consider buying an electric car.
Toyota’s hybrid model is still hot
In addition, investigations have also found that compared to pure electric Car, consumers are actually more willing to consider hybrid vehicles or plug-in hybrid cars.
Among the surveillars of electric vehicles, 41% said they will consider mixing cars or plug in mixing cars within two to four years. At the same time, choose to consider the purchase of pure electric vehicles to account for 27%.
If the more wide consumer car purchase trend does not say, at least this study has shown that Tesla may not be like the absolute dominant brand of high-end electric vehicle markets as in the past. . 
To know that early 2015, Jefferies had launched a survey of Tesla users’ brand loyalty. The results show that Tesla owners love their cars, probably than USA. Any other owners love.
At that time, 145 Model S owners participated in the survey have 25% of respondents indicate that in addition to Tesla considers other brands, there are 85% of people. It is clear that their next car will be another Tesla.
The 89 percentage of respondents said that even if they canceled $ 7,500 federal tax subsidies provided by electric vehicles, they will still buy Tesla.
Finally, in the survey, the owner of up to 83% said to recommend Tesla to their friends and family.
However, the survey at the time was in the early stage of Tesla sales growth, and the Tesla will be exhausted.Household.
But now, with the rapid growth of the user group, it also has become more stunned in the car market, and the measures for your users in the early years are now unequivally, The Tesla executives will be more considered that these measures have not been necessary.
Tesla’s vehicle quality is not good
At the same time, manufacturing quality is Tesla Still a problem.
While the early tasting and hardcore fans may be willing to ignore the unevenness of the body, the paint quality is poor and some of the other quality, but the mainstream of this brand is not so much. Consumers are not like this.
The problem is the problem is 2020 JD Power Initial quality survey rankings, Tesla ranks at all 32 participating brands.
The survey is based on the number of problems encountered within 90 days of each new car after purchase. Although this is Tesla first appeared in the initial quality of JD Power. Survey rankings.
According to the survey, 205 questions will appear every 100 Tesla cars, which is the most problematic in the investigative brand, the second poor brand is the road tiger, and the industry The average level is 166 problems.
Unlike other car manufacturers, most complaints for Tesla are related to the quality of external components, rather than info, control or power system functions.
So Tesla is now facing the product quality that most other car manufacturers have already resolved.problem.
Although Tesla was first incorporated in the initial quality survey in 2020, J.Power has pointed out the quality of Tesla in 2017.
However, the survey showed that Tesla’s owners would want to ignore the quality of the brand because they think they are the pioneer in early users.
The decline in Tsela brand loyalty, and some reason is that it is facing more competitors, there are currently more and more traditional car companies. Joining the R & D row of the high-declined Avocal car, followed by more a new generation of electric vehicles that have been listed or will be listed.
Oliver Zipse 
When receiving Bloomberg interview, BMW chief Oliver Zipse predicts: With the launch of a large number of new pure tram-type, Tesla’s dominant advantage in electric vehicles may disappear quickly.
There are so many electric new cars that are about to be listed (BMW plans to launch at least 13 pure electric vehicles in 2023), and consumers will at least have more models, and No matter what you like, Tesla is the only choice.
[Writing | Little Magic]