luxury brand, is a special case in 2019, the car brand in widespread sales can not be completed, is expected to face some playing time, the luxury car brand has had a remarkable bucked the market trend, BBA “Big Brother” in both BMW 5 Series or Audi A6L, not to mention a lot of sales of the Mercedes-Benz C-class, all the way up. In fact, sales of these luxury brands, can not do without substantial price cuts, although this is the only luxury brands do not want to talk about the problem, but eventually brought good results, in fact, can be considered a good result. However, not all luxury brands are like this, even a decline of 30 million, but sales did not stop the decline in the footsteps of the brand in the end who is so pathetic is it?
The answer is: Jaguar Land Rover! According to official data released by Jaguar Land Rover, 2019 annual global market sales of 557,700, down 5.9 percentage in the Chinese market, despite Jaguar Land Rover in December single month sales increased by 26.3 percentage achieved 6 consecutive months two growth in numbers, but in 2019 full-year sales decline is 13.5 percentage, say the brand is perennial losers, it seems that it is not wrong, how do you say this is Jaguar Land Rover luxury brands, and even more is known of Britain brand, loud noise in the huge China, a hybrid bear it like now?
who is also one of the fastest growth of sales of the brand
Do not look now Jaguar Land Rover fared so badly, just in time to enter the Chinese, nor the Chinese know what crazy and local tyrants who did not take the right, both in the US Ford’s brand seen any improvement, to the hands of the Indian Asan pour in hot demand, it became in the Chinese market rose the fastest growing brands questioned, Jaguar Land Rover own estimate did not expect Chinese consumers so “silly money” casually can earn pours.
nonetheless, the brand is more like a short-lived flash mobs, and soon, consumers recognize the brand is actually not so ho, more of a quality issue, so car circle there is a saying called “Toyota does not really bad, bad repair Land Rover”, shows poor quality of the already popular indignation, then, is TA normal road – – 2018 Jaguar Land Rover sales in China slumpedDecline, while financial losses of 36 billion pounds (about 32.4 billion yuan).
have been marginalized in the second-tier luxury brands
If the Jaguar Land Rover sales from the entire environment is beginning to decline, presumably a lot of people do not recognize, in accordance with the level of income, the same is declining, ordinary people earn less 2000 yuan per month may affect the quality of life, but the rich people of 2,000 yuan, it seems more does not matter, but they are expected in the election and leave your vehicle, and the economy does not matter much, It is more concerned about the quality of the vehicle itself. But Jaguar Land Rover is not on their shopping list, only one reason is that frequent quality problems, has put the brand in second-tier luxury brands marginalized.
315 party, imports Land Rover Green Rover Aurora “debut glory” serious shift CCTV box failure was questioned, “Land Rover, why as a” stumbling block “, and plug-in hybrid Land Rover Range Rover sport P400e also frequent brake failure, loss of power and other issues, many owners have been pulled” away from the Land Rover, cherish life quot ; “banner for rights
5 months Rover steering lock, brake failure occurred after 600,000 Land Rover 50 days, more Land Rover engine failure occurred problems …… lights
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Guiche: Land Rover failure, is a bit overestimating their own, seeking to solve a bunch of problems never, would think that as long as there is a car look nice enough to cover all possible problems before indeed. previously thought are open tiger brother, but now look at the aurora 300,000 200,000 + Jaguar, well, go to the store to see the Audi A6L it.