I believe many people have had the experience of buying a car, while in the process of buying a car, with sales consultants bargaining is very memorable one thing. Consumers always want more to fight a little discount for themselves, while sales consultants will use their professional skills eventually you willing to dig into their pockets.
However, with the outbreak of this new crown pneumonia epidemic, in fact, changed a lot of Chinese people’s life, work habits. For example, New Year’s habits than before stopping greatly reduced. And work from home, online business has become a new popular way many people work. This even go out shopping habits of daily life, but also from a variety of take-away service for purchasing replaced. And I think in the future when consumers buy a car, also not accustomed to chat with face to face sales, but single car directly from the Internet.
“zero-touch” type of car is already born a long time
As the new crown epidemic of pneumonia development, so many people have no way out, so online shopping cart, “zero-touch” buying a car has become a new hot topic recently, but this is actually the way to buy a car will have a long time ago, for example, some luxury cars or a sports car, is one such sales. Because of these luxury car or sports car brand is relatively small minority, so 4S stores opened in the country too unrealistic, certainly lose money. Therefore, sales through the Internet, can greatly reduce the cost of shop. For example, Maserati, just opened in the electricity business platform of the flagship store, consumers can experience the complete product in the home computer, order a car, optional, payment, and finally express car will be delivered to your doorstep.
repairer in recent years due to the development of new forces, including Tesla, Wei to cars, ideal automobile repairer’s new forces car is similar zero-contact sales. Online consumers to choose their favorite model, then choose your favorite configuration, complete the online payment loan process, from the factory to complete the production of the last delivery of the vehicle to pick up the car center, or choose to express our front door. This new sales approach greatly reduces the cost of sales. Particularly appropriate to niche brands and repairer new power company.
influence sales consultant for your decision to buy a car in the end be?
In fact, we can think about sales consultants in the end how much influence your decision to buy a car for it? In fact, not much, after all, a car is something more than 200,000, and for most Chinese families, the sentence will not listen to other people’s pocket easily, is to go through the full discretion of thinking, compared to only to choose Therefore the significance of consumer car sales consultants play more is to explain the configuration of the car as well as an option to provide consumers with suggestions, recommendations and other payment services.
In fact, foreign sales consultants is not without, but not so much the number of Chinese. I believe after the future as consumers increasingly understand the car, various monetary policy more transparent. Consumer demand for car sales consultant even less.
not to 4S shop to buy a car how to experience it?
A lot of people might think that if they do not shop 4s, it is difficult for the car have an intuitive understanding. In fact, today’s technology has been well developed. Consumers can stay at home to complete the understanding of the car, such as the recent MG car on the launch of a new type of zero-touch experience, realized using the VR exhibition hall to look at cars. And online professional gold sales, to explain the vehicle through an online platform.
If you want to test drive it, there are already professionals will arrange on-site disinfection of cars available to test drive the service.
If you want to buy a car, you can carry out orders directly from the Internet. You can also enjoy more benefits, you can even complete a loan online, complete replacement, complete insurance, licensing, and so on a variety of convenient services. There will even after you complete the booking just call a professional service person come to a simple check of your car.
I believe it is for Chinese consumers a new way to buy a car. And I also believe that in this way will gradually change consumer habits to buy a car. Perhaps you still presentHarbor concerns with this approach, but as the new crown pneumonia epidemic has changed the Chinese people stopping by the office, spending habits, like grocery shopping, I believe that the future of car network would become a popular trend.