As the saying goes, water flows downwards with the flow. In 2016, the original Audi Group Design Director Wolfgang middot; Iger announced it has joined BYD, to serve on the global design director, a lot of people are not optimistic join Iger and think it’s just money transactions, limited lifting of BYD brings. But just three years, BYD’s design capability has been a qualitative leap, Iger single-handedly built the Dragon Face design has now become a family tradition BYD, to enhance the overall value of the Yen to a new level, the industry is overwhelmingly rave reviews, this What is the magic designer from Germany exactly? He BYD brought what? Today, let us take a look.
In the current automotive market, competition had not unilateral, but extends to a full competition vehicles core technology, international prestige, design of the road to promotion BYD need a new brand design concept, to get rid of early BYD F3 and BYD F0 brings low-end image. Want to go international, the most direct and most convenient way is to dig a prestigious international designers. In Lian Yu Bo, vice president of BYD seems, stone hills, can learn, so have joined Iger. It can be said BYD in the development process need to add Iger design.
, senior vice president of BYD personally dig, the natural Iger is not mortal. The German sports car career started in the Kingdom of Italy, during the Alfa Romeo, his debut a few years by virtue of superior operational capacity, it became Alfa Romeo’s chief designer. In 1998, when Iger has become Spain’s biggest auto maker SEAT’s chief designer. In 2001 he returned to Italy, the leading company in the design of the Alfa Romeo Nuvola concept car and other models. In 2007, Agnes ushered in the most brilliant stroke career, became responsible for the Audi and Lamborghini brands models designed under his leading Audi A1, Audi A3, as well as domestic and fans relish Audi A6 Audi Q7. The design director can say quite profound knowledge in the design, experienced Audi factory lamp reputation more color in his design. So after adding BYD, peopleIger high expectations.
After coming to BYD, Iger put its latest global design concept to the entire design team, it turns out, there BYD Yuan Series proved Iger design capabilities. BYD is the main vehicle design Biyaditang in, Dragon Face design to blend Chinese traditional elements and design concepts in Europe, unlike the original Audi, Alfa Romeo. Iger will design BYD defined as an emotional and cultural blend, designed for the complex.
Dragon Face Do Chinese fans affectionately become a dragon face design, the overall outlook is reflected in Chinese culture, profound unique. The front face using a mouth grille, pull saw overall visual width, with a slender sharp headlights, viewed from the front you can feel aggressive momentum from Don’s. Tang came to the side in order to make even more impressive, Iger spend a large 22-inch wheels, the overall effect of exercise full. We spend the most popular throughout the taillight design, fastback roof down, pulling up the car at the end, showing a compact overall visual perception of the tail design. Before serving in the Audi experience for lighting design BYD adds highlights, whether it is design or lit brightness, BYD generation of Audi design will give a shadow.
In addition to more daring design, the German specific care quality is also evident in BYD models. Iger said at the beginning of the last step to doing sketch design finalized, are an important part of Etam quality design must be considered from two aspects to create a sense of quality, one is to enhance the overall texture, the other is the attention to detail in the production design in Iger seems, a good design requires a combination of production, driving the overall improvement with advanced the idea of creating a burst models so as to enhance product sales, off the market. In Iger’s efforts, we see Biyaditang, Song, Yuan, Qin Yan PRO and other merchandise value and strength of the coexistence model.
further
Egger brought BYDA change is the change in awareness, but low-end front BYD own brand, and now the annual auto show, BYD booth is the most star-studded stage. Daimler CEO Dieter Zetsche are to visit booth high popularity even beyond the many joint venture brands. After Iger joined the team, the greater the attractiveness of BYD, before the appearance of Ferrari designer now Juanma middot; Lopez and Mercedes-Benz former senior interior designer Michele Le middot; Paguneidi are enrolled command. Today, BYD can be described as talented design team, Audi, Mercedes-Benz, Ferrari and other designers have chosen to join, BYD visible position in the global market.
Conclusion:
just a few years, BYD can be described reborn after Iger added, most domestic brands have design weaknesses become today’s selling point, the master joined played a crucial role in the near future, we have reason to believe that BYD will represent China to the world, followed by BYD models let us wait and see.