Introduction: 2019 say this is motor racing winter, a joint venture vehicle sales also suffered a Waterloo, say those inside Which is the most miserable, Korean cars can be described as doing my part. The face of steadily declining sales, Korean cars only take non-stop price cuts to fend off the tide.
For Dongfeng Kia, even more so, KX series of sales not to force, once the first card Sportage I remember is 200,000 and down the main model, and now the price to around 100,000 still dismal sales.
Sportage in the end lost in what? Let’s take a look. Has sold 200,000 vehicles wait in line, and now the price dropped to 100,000, but why not sell?
Ebb Tide, Sportage advantages gradually weakened
as a joint brand in the closest color values to win Korean cars, before It gives the impression that the exterior design is very stylish and handsome, but as people pay more attention to the car, to understand more and more international design after Kia’s design advantage is gone, you need to come up with car prices more hard power. Take a new generation Sportage, it was not until the exterior design of Korean cars is very amazing feeling, in general, quite satisfactory, compared to domestic sales overlord Harvard H6, Jili Bo Vietnam and other competing products, it is not particularly large gap.
Interior cheap feeling full of hard plastic is no texture at all. Therefore a substantial price reduction by fire two months, sales fell to less than 3000 per month, you can say that compared to the previous, largely marginalized, no longer within the range of choice of consumers.
wisdom to run hard in the end how the strength of it? With lighting configuration Chinese users generally care about, in the whole system LED daytime running lights, distance Everbright light into the mainstream, while 2019 models of the Sportage is also equipped with slightly shabby halogen headlights with LED daytime running lights or high version and did not reach the whole system comes standard.
As higher endpoint adaptive distance light, the steering assist lamp could be seen, and the like disappeared. 10 million in the domestic car models common features are invisible in Chile ran, no wonder users do not buy it. At the current market, the Sportage does not seem like a lot of high-end than domestic cars, whichLet’s competitors in addition to the joint venture brands also adds more cost-effective brands.
frequent quality problems, all the way down reputation
Hardware configuration has been at a disadvantage, the quality reliability of the hardware Chi running the same small problems continue.
Many owners reflect not open long there have been a lot of problems. Sunroof can not be closed, it takes far at their own expense to replace the 4000 assembly, engine cylinder pull the frequent occurrence of the event, the bottom of engine oil leakage and other issues, so that consumers Chi running quality and no confidence. It is worth noting that the new generation Sportage time to market is not long, but there have been so many failures feedback, and the user is reflected in the process of failure, the practice of many dealers can not let the consumer satisfaction.
influence unreliable to some extent,
quality on to the used car market wisdom to run the show, after all, the hedge ratio is the users are very concerned about buying the car of problem. No one wanted to not open a few years, discount car lot. For Sportage, the current is in a position of comparative disadvantage, and domestic brand no advantage, relative quality comparison with other joint venture brands also slightly inferior, second-hand car market, opened more than 60,000 kilometers of Sportage has there is no market, relatively harder to sell, traders do not want to receive the car. Able to receive the fineness of the better new car, the price will be 60,000 head, hand and wisdom to run for buying the car owners, such a low hedge rate does affect the enthusiasm to buy.
relying solely on price, can not save the tide
In fact, Sportage is not without change, when sales decline, and I want by the most direct means to save the price decline.
preferential Chi running terminal currently are 1 million top to bottom, starting from the beggar version of the model 107 900, the highest allocation models, only 136,900, just landed in the price-cutting strategy, also received a miraculous indeed, monthly sales have more than 13,000 vehicles have had a good result, but does not rely on hard power prices, we can only flourished, but can not get long-term sales guarantee, on the whole, the new generation Kia Sportage, inDifficult to have the current Chinese auto market is big progress, whether it is from a halogen light source or frequent quality problems, the current can do is increase the preferential, go and domestic brands try to steal the user, after all, the Chinese market, its own brand cars, especially in the field of SUV increasingly recognized by consumers, dominant in the field Hover H6 sold over a million is not a big deal, though, it is a joint venture brands, but compared to domestic brands, Kia’s position It has been falling, and even in some technology, domestic cars have achieved turn to overtake.
Conclusion:
In general, the Kia Sportage exposed the dismal sales of Korean cars have a common problem , a reaction is slow, a lot of car prices in China have launched a special time for the car, Kia did not even have a lot of new models into China. Another reason is eating his savings, original Sportage, K3 is really selling well, but stand still, not the times in technology. Sales is the best touchstone, now Sportage already know the answer.