woke up and extended Spring Festival holiday for three days, then return to work wake up time and delayed benefits …… stay home is, do not have to visit relatives, not forced blind date, there are more opportunities to care for their families, have more time to discover what they most wanted ……
in this difficult times, China’s auto industry has entered a critical period of transformation alter ego. While social responsibility, to provide transition services and advanced marketing methods to promote a brand constantly iteration. Great Wall Euler total of grams of the hard times in a pinch timely introduction of heart-warming initiatives, in an accompanying service and immersive way of telling us that a new era has accelerated the arrival.
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to overcome the difficulties, the first time the Great Wall Euler action
recently, the Great Wall car in addition to donated 5 million yuan to the affected areas foreign goods and the value of 1.15 million vehicles, 20 million yuan has also established user care Fund, not forgetting the beginning of the heart, fail in their mission, reflects the strong sense of social responsibility. As the Great Wall car brand – the Great Wall Euler first time to join hands with the dealer partners tide over the crisis, and the heart-warming measures implemented for the user.
critical moment
This is a boat, the Great Wall Euler reseller partners closely aligned with the determination and sincerity in the implementation of the rapid response and pragmatic strategy. Open innovation and take the youth fashion style of the Great Wall Euler, bones remains a down to earth style of Great Wall Motor.
First, the dealer took “three minus three Fu” policy, which includes: reducing the burden on the dealer assessment; extend the tripartite repayment period to ease the financial dealers pressure; appropriate adjustments to car finance policy, help dealers to provide customers with a more flexible form of repayment, lower purchase threshold; performs lineOn remote sales training; the establishment of a special fund; for maximum operating pressure of Hubei dealers, special and maximum policy support and so on.
on the “burden” on the economy also led directly to the dealer dealers to bring more security policies for owners and consumers, so that owners and consumers to become direct beneficiaries . Including some rights and paid services, providing customers with none other dealers. Great Wall Euler reach for maintenance mileage or time owners before the end of February, giving extended warranties enjoy rights of three months, during which, now enjoy the warranty policy will not be affected; for after the warranty expires January 20 owners, giving owners to enjoy the extended warranty rights and interests to April 30; maintenance owners (excluding car accident) is into the store, providing time charge for a 20% discount, and so on.
on the trip, the Great Wall Euler also service upgrades. Before March 31, the Great Wall Euler can be for the owners to provide free assistance service within 50 km one way; in the delivery of the vehicle, the Great Wall Euler upgrade Warranty Act spare car compensation policy, to provide the date of delivery of the vehicle is not free scooter travel expenses or services; including the circumstances such as long battery power loss caused many owners worry about parking a vehicle, the Great Wall Euler also taken into account for everyone, and free electricity and take charge service for all users.
even had to travel to offline stores do not have to worry too much about safety and health issues. Great Wall Euler offline 4S stores also have a more comprehensive preventive measures, including the provision into the store owners as a free car wash and disinfection services disinfected daily timing of the store, the staff all wear protective masks and disposable gloves work and so on.
from the brand to the dealer and then to the consumer, the Great Wall Euler series of initiatives are communicated in a very humane care brand, even almost intimate Taking into account our car, buy a car, keep a car in all aspects, even within the industry has also played a very good role model and benchmark.
accompanied by warm heart, stay home happy
Spring Festival is China’s most important traditional festival, a busy year driving a new car to go home to visit his parents is a lot of Chinese people’s desire for simple, car and life in close connection with the changing needs of the moment, the young consumers who need care brands have temperatures to achieve their dream car. Euler’s Great Wall brand gene is a combination of youth and love, and it accurately grasp this point in time, in order to live skits and online interactive games as a key to open the minds of young consumers.
During the Spring Festival, a special program on the line Beijing TV, “Hao Ren good life” is an easy life comedy, staged a Beijing alley in older single young men Hao Ren ridiculous chase love story. As the play male and female “officer with” car, “a new generation of electric car” incarnation of the Great Wall Euler R1 also play matchmaker, accompanied by Ren Hao Hao captured the goddess Komidori heart.
Great Wall Euler R1 appearance of a large number of rounded design, the front face of the most attractive is a pair of like “eyes” of the LED daytime running lights , outline color with lovely image. Although small, the Great Wall Euler R1 but it also has a very practical space and ride performance. The hero and heroine in Beijing shuttle drove it narrow, narrow alley, a blend of history and flavor of life, but also a different kind of spark collision with the Great Wall Euler dynamic fashion, people memorable.
It can be said, whether it is in the positioning of the crowd or brand character, the Great Wall and Euler are “Hao Ren,” the story of a great fit . In addition to passing a warm heart, beyond the optimistic attitude towards life and ideas, the Great Wall Euler also the scene of more marketing. After all, we are also using the car in real life situations, to set a good product in a scene, it is the distance between them and consumers in a more intuitive way.
In addition, in cooperation with the shock Meng’s house home selfie and other activities, the Spring Festival activities also coincide with a series of popular video platform. In the long holidays, spiritual cultural and recreational activities has become a major public demand, and the Great Wall Euler springFestival marketing initiatives also stepped on a “line interactive” hot spots.
without the need for visiting friends and relatives, forced to blind the Chinese New Year holidays, play selfie, take a look at home with the family drama, the family in the “invisible” in the the Great Wall Euler Euler Meng Q and R1 engraved into mind.
a better online experience, the line constantly exciting. From 2019 sales of Great Wall Euler’s point of view, its strength in the new energy level A00 impressive as the Great Wall’s youngest brand, Great Wall Euler 2019 cumulative sales increase of up 1005.69 percentage.
However, the good results and did not let the Great Wall Euler stopped, apart from the beginning of the creation of painstaking research and development, to establish strategic cooperation with a number of internationally renowned parts company outside the relationship, the Great Wall has been in Euler Looking at the world market. In February 2020, the Great Wall of new energy auto show debut in India, where R1 and Euler Euler iQ exhibitors, but also demonstrated its good influence abroad, fired the first shot Euler globalization.
VR to look at cars, car grasp the future trend [ 123]
a treasure from selling cars online, we have been conceived in a possible, stay at home to buy a car online. In contemporary China’s Internet industry is flourishing, with the arrival of 5G, “Ben now” is no longer a vague topic. Especially when forced to stay at home, the Great Wall Euler first step, so that everything can be completed online things become a “must.”
Great Wall Euler positioned as a next-generation electric car, with traditional businesses and repairer repairer of oil to the new forces electricity, difficult delivery, price it different, but also has the repairer of the new forces do not have the deep repairer heritage and strictly control the quality and security. Great Wall Euler is a traditional repairer enterprise independent brand new energy, financialThe current co-leading intelligent network linking technology. The “car line”, “VR looking car” …… these new concepts are consistent with the brand itself, the young gene, if the car scene on the line, then the Great Wall Euler must be one of the most suitable models.
In this special time of the storm’s total grams, the Great Wall Euler indeed made a quick response to change the sales model. To make car users are not plagued by travel restrictions, and the Great Wall Euler car home jointly launched the online “Euler VR smart hall” at home using a cell phone to 360deg; heart to see the panorama car. When combined with VR glasses, but also more immersive, even the smallest detail can be seen clearly.
Technically, VR see the car is no longer vague, but from a marketing aspect, the cooperation with fast-growing video platform stage indeed is the trend. Great Wall Euler dealer’s policy to include “remote training for online sales”, they have been keen to capture future “line to see the car, buy a car,” the development trend and quickly fell at all.
In addition, most of the Great Wall Euler also is transferred to the online service, such as: a remote online can renewal; 24-hour line , telephone consultation, answers and roadside assistance services; service within a radius of 30 kilometers owners provide on-site service free delivery car and so on. Another advantage of the
consumers do not have to go 4S shop can be more intuitive various preferential learned to buy a car, but also “to see the online car”: time cost savings. In terms of price, the Great Wall Euler also provide the same preferential policies for online car users, while fighting for Euler owners and Hubei Province to provide exclusive benefits and care in line with the heroes of the fight against the virus.
For Euler owners Hubei Province, now until March 31, can enjoy free unlimited mileage rescue service, free of charge into the store owners Hubei Province gift air filter, Wuhan into the store owners free of maintenance time charge; to help the fight against SARS hero owners, the Great Wall Euler given vehicle extended warranty of 2 years / 50,000 kilometers, fuel card 1000 yuan love2 times free basic maintenance policy; for fighting in the front line of medical care, police cars, Great Wall Euler provide free maintenance (except car accident).
[summary] At this difficult time, the Great Wall Euler positive, active commitment to social responsibility, rapid implementation of a series of initiatives to care for dealers and owners, let us see the Chinese car brand highly personalized care and social mission side. The face of the surging tide of the times, the needs of users change the face of the Great Wall Euler quick response, innovation and pragmatic style and constantly improve its services, sufficient to prove its good brand influence and innovation. And change the face of difficulties without fear, we believe that the Great Wall Euler bring users and the market in the future will focus on technical innovation and more surprises.