Author News Network reported ] November 20th, the 18th Guangzhou International Auto Show is approximately approximately. Guangqi Honda brings three brands all-star models to shine, release all-round hard product charm. In 22 years, Guangqi Honda adheres to the posture of high quality development, and currently harvest 8 million users. Based on user value, Guangqi Honda has released ldquo; Guangqi Honda car life full value rDQUO;, including: Dreams in LDQUO; Dream Songs RDQUO; to provide a rich intention of cultural value And the depth inspector based on the trend of the vehicle, the lead in the industry is first integrated with LDQUO; commodity value, experience value, guarantee value RDQUO; three major users core needs, provide users with more dollar value. Strengthen the value of the product, fully speed up the electric power strategy, Guangqi Honda’s first pure electric car EA6 Modern, will bring a wonderful pure electric car to more users.
This Guangzhou Auto Show, Guangqi Honda takes ldquo; wants to enjoy RDQUO tomorrow; the theme, through the hot naked eye 3D, AR and IBeacon technology, build a scene The immersive interactive booth allows consumers more intuitively to experience the full value of Guangqi Honda car life. From now until November 29th, Welcome to Guangzhou Pazhou Honda Booth No. 2.2, Guangqi Honda booth, feel the full value of Guangqi Honda; can also log in to the virtual exhibition hall by online entrance, participate in the online interactive experience.
Activated users, 22 years of Feng Shuo results lead value consumption
Carrying Guangzhou people’s dreams, Guangzhou Automobile Honda is precisely inversion of consumer market demand, and leads the lead in carrying hondaldquo; Innovative RDQUO; the spirit and the world’s leading technology, open Chinese consumers and the world’s dreams of car life. Since 2012, Guangqi Honda is in LDQUO; let the dream go further RDQUO; the brand slogan leads, always adhere to the value of the users to exceed the expected expectation, have achieved fruitful results in the fields of products, services, quality, and win the user recognition and support Lead ldquo; value consumption era RDQUO; joy.
Guangqi Honda is guided by the user value, relying on advanced technology, is committed to building a boutique model in mainstream segments. Through continuous importance of Honda Funtec Technology, GAC Honda not only expands the smart driving assistance system and the intelligent interconnection system to more models, but also improved ldquo; natural inhalation, Sport Turbo, Sport Hybrid and Sport Evrdquo; four power layout , Form a strong product matrix competitiveness. This year, Guangqi Honda actively embraces new market changes, launching a number of products, new crown, fourth-generation Fit and Guangqi Honda’s first pure electric SUV VE-1 rejgis. As a key ring of the electricity industry in Guangqi Honda, I-MMD sharp MIDDOT; the introduction of hybrid technology continues to accelerate. After Jacou and Odyssey, 2020 Guangqi Honda launched a shadow of sharp middot; mixed and Ling Rui Middot; mix, completed sharp middot; mix in ldquo; intermediate sedan, medium-sized sedan, suv and mpvrdquo; market Comprehensive coverage, becoming a joint venture with the most hybrid models in China. In order to convey the I-MMD full dimension sharp MIDDOT; mixed charm to convey to more consumers, this year, Guangqi Honda established LDQUO; sharp mixed alliance RDQUO;, as of now, sharp sales volume exceeded 200,000, this year 1 – In October, the total sales volume reached 95,538.
Guangqi Honda always insists on placing customer satisfaction in first, constantly innovating service model, and continues to create joy for users. In the new service brand LDQUO; Fun Link created car life RDQUO;, Guangzhou Automobile Honda has started from the four core philosophy, including new service initiatives, including initiating fun plogging, entertaining environmental public welfare activities, and accelerating special stores On-door delivery, transparent service E-bodyization, etc. The more transparent service is more transparent, and the user is more recognized. Guangqi Honda has ranked first in various service satisfaction investigations in various service satisfaction investigations, and ranked third in the sales satisfaction and after-sales satisfaction survey of J. D.Power, the global authority third-party evaluation institution, and in 2020 China.In the case of the sales satisfaction of the car users, the joint venture brand is first in one fell swoop.
Adhere to LDQUO; models are boutique RDQUO; strategies, Guangqi Honda’s high quality is good. In the “2020 China New Car Quality Research SM (IQS)” survey report released on October 15, 2020, Guangqi Honda stood out in numerous brands, gaining the mainstream car market, and the tenth generation of Accord is more in medium The high-end sedan first, the new crown also won the first in large SUV segments. Due to high quality and high-brand value, additional intangible assets have provided additional intangible assets, giving users real value. On November 18th, the “2020 China Auto Accounting Rate” is awarded the “2020 China Auto Accounting Rate”, “2020 China Auto Accounting Rate”, “2020 China Auto Accounting Rate”, and Guangqi Honda won the second, and a variety of models have been brought into their own market. The top three in the list, where the Accord, the flight won the first, Odyssey, Bangxiang won the second, and the crown obtained third.
induction user joy, after innovation, the epidemic era challenge
After the epidemic situation, the change penetrates to all aspects of life, and people’s consumption form is also happening. Great change. With the marketing challenges of the epidemic prevention and control, and the young generation of newcomers’ love, Guangqi Honda actively embraces online innovation marketing, combined with young people, carrying out multiple ldquo; short, flat, fast RDQUO; online conference, winning the media and netizens. Among them, the new fourth-generation Fit listed, but also the Pando Zendai preference, build the 3D interaction game line in the industry, and unlock the five major area scene experience by collecting energy balls, feel the diverse fun of Fit life .
The impact of the changes brought about after the era of epidemic is also to change the future trend of the automotive industry. From the industry, the electric trend of automobile consumption has long been good. The “Energy Saving and New Energy Automobile Technology Road Map (2.0)” announced by the China Automobile Engineering Society in October 2020, pointed out that the 2035 festival car and new energy vehicle will Each accounted for 50%, mixed power will serve as the most important energy-saving technologyCar field promotion.
From the changes in consumer life, the profits of industry policies are driven by the driver. Guangqi Honda takes the lead in deep insight into the future trend, with user value oriented, accelerate transformation to continuously lead the next new era, provide more value for future new users.
Accelerate the joy of users, release ldquo; Guangqi Honda car life full value rdquo; strategy
There are different dreams in different times, dreams are changing, and Guangqi Honda accompanied by users. In order to better accompany users, Guangqi Honda has established the 2030 vision of the next decade; mdash; for your intelligence to enjoy the unlimited mobility of mobile life, and this is constantly moving forward. Under the leadership of 2030, in order to let more potential users do not know, existing users deeply understand the future car life brought by Guangqi Honda, Guangqi Honda heavy release ldquo; Guangqi Honda car life full value rdquo ;. With 8 million users as the starting point, new morphological relationships with users are established to create and create together. In terms of car value, Guangqi Honda integrates ldquo; commodity value, experience value, capital value RDQUO; three major core advantages, running through users ldquo; pre-sales, sale, after-sales RDQUO; car life full cycle. In terms of creative cultural value, Guangqi Honda has created a cultural value, reconstructs fan relationship, and establishes a new ecology of brand and users to bring more joy for new era users.
Commodity value, that is, the technical fun of the user’s driving experience, product value. On the continuation of LDQUO; the model is boutique RDQUO; the strategy is based on the strategy, Guangqi Honda will accelerate the import of FUNTEC technology, expand the application range of advanced technology, and continue to import mixed products, strengthen ldquo; sharp mixed alliance RDQUO; camp, lead mix New market in the market. In addition, the Honda Electricization is relying on, more pure tram type will be launched in the future. The first pure electric car EA6, the first pure electric car EA6, which is unveiled in this year’s auto show, is based on the second-generation GEP platform; new species RDQUO; with an unique appearance of electric vehicles to bring a unique experience. The appearance is ldquo; modern Times; fashion technology RDQUO; for design concept, beforeThe face design is unique and exquisite, sharp-cut waist theme encounters the tightening surface, forming a strong contrast, highlighting personality; as Guangqi Honda introduced into the first pure electric car of Guangqi Pack, EA6 is based on Guangqi Honda, advanced, The young brand connotation is developed and optimized and upgraded in conjunction with the user experience of GAC new energy products. It is a product of strong joint development and integrates both parties in high-strength advantages in technology, production, channel hardware and software, and services. In the future, EA6 will be together with VE-1, constitute a Guangzhou-Auto Honda LDQUO; SUV + sedan rDQUO; Gemini, a concentrated ink.
As the strategic model of the Guangqi Honda layout MPV market, Odyssen has been in 18 years, four generations evolution, currently harvesting 600,000 freehand family users, is a well-deserved MPV market LDQUO; star model RDQUO ;. Responding to the trust and expectation of the 600,000 car owners, Guangzhou Auto Show, Guangqi Honda launched 1021 Odset Rui Mixed. On the basis of retaining the original MPV value advantage, the new car increases ldquo; Venice blue rdquo; new car color, gives Odyssen more young genes with a more personal color, providing more car choices for young elite household users.
Experience value is the overall experience of users in automotive life, covering users in pre-sale, sale, and after-sales service, and the surrounding of the owner’s sharing Activity, etc. In order to provide users with better quality experience, this year, Guangqi Honda fully deepens the digital interaction, breaks through the brand’s traditional one-way communication, realizing the two-way communication interaction between the brand and users, further enhance the user’s close sense of the user. Guangqi Honda lives with the digital interaction technology of the fourth-generation Fit, upgraded the Guangqi Honda Cloud Exhibition Hall. By using 3D modeling techniques, the vehicle model consistent with the real car is created, and users can see the whole car tensile static display of the real car in the cloud show. In the first half of next year, Guangqi Honda will also introduce a professional consultation and seat, and provide a online pair of cars. User ldquo; not leaving RDQUO; you can enjoy one-stop watching car, consult, purchase of quality service.
aggregationJoy, FUN enjoys a wonderful, Guangqi Honda member platform LDQUO; Fun enjoys RDQUO; October 15, in the official website, the official website, Mall and other label. LDQUO; Fun enjoys RDQUO; contains ldquo; member check-in rdquo;, ldquo; member activity RDQUO;, ldquo; use car service RDQUO; three basic functions, will continue to enrich functional sectors, such as ldquo; members RDQUO; LDQUO; points redemption RDQUO;, ldquo; points mall rdquo;, ldquo; increase purchase function rDQUO;, etc., provide exclusive privileges and experience, strive to make users more convenient, discount, happy car life platform. At the same time, in LDQUO; Fun Link created the car life rdquo; LDQUO created under the new service brand; transparent service E-body RDQUO; will accelerate to promote the national extension, special store interconnection amp; create a shared pilot and gradually radiate the country . Guangqi Honda looks forward to providing users with an innovative experience of future car life.
Inflatable value, that is, the user has the asset value brought by Guangqi Honda, which is the most differentiated added value provided by Guangqi Honda to the user. The future is increasingly important core competitiveness. Combined with the advantages of high value rate of Guangqi Honda products, Guangqi Honda joint cooperation agencies launched LDQUO; ratings of RDQUO; products, combined with automotive financial and preserved repurchase, providing customers with worry-free car purchase solutions, down payment low, monthly, month For only 1,000 yuan, after the financing expires, customers can choose to replace, purchase, exhibition, etc., but also enjoy high-value repurchase services, let customers use the car more assured, upgrade is more worry-free! At the same time, Guangqi Honda further extends the second-hand car net platform for the special store to provide users with efficient and professional vehicle assessment experience. Through the second-hand car net platform, users can get a rapid and accurate offer, with more peace of mind, more accurate prices, and enjoy the value of the ownership of the GAC Honda car.
Creating a cultural value, is a conc conc concluded link between Guangqi Honda and user fan depth. As a dream peer, Guangqi Honda has a dream as the origin, encourages more users to pursue a dream.I want and explore more possible. LDQUO; You have a dream to chase, I all walk RDQUO; Guangzhou, China Honda and users have stimulated each other, becoming the ldquo; partner rdquo ;. This is ldquo; humanistic rdquo; brand charm has attracted 8 million high quality users and refactors the new era of fan relationship and the new morphological relationship created. For example, Guangqi Honda builds ldquo; Dream Festival RDQUO; Dream Stage, users use loyal and love to achieve the beliefs of the brand. Brand and users have concluded deep relationships with common love and beliefs, affect each other, their achievements, vividly interpret ldquo; one day, long-term RDQUO; brand and users are a benign symbiosis.
Looking back in the 22nd year, Guangqi Honda adheres to the user’s value oriented, in a series of fields such as brand, products, services, and quality, and delighted high-quality development with steady system. From 0 to 8 million, each product, each service is condensed with Guangqi Honda’s persistent pursuit of excellence, and every high quality user is trusted, and it is a manifestation of the brand belief in Guangqi Honda. In the face of the market changes in the era of the era, Guangqi Honda has reached the 22-year-old business outcome, with ldquo; for your intelligence, enjoy the mobile life, the 2030 vision of 2030 vision, provides users with the coverage of the entire vehicle cycle. LDQUO; Guangqi Honda car life full value rdquo; want to enjoy the future, strive to become a user who loves and actively chooses, trust a lifetime brand, let the dream go further.