In early 2020, the sudden outbreak of a new type of coronavirus epidemic affects the hearts of people across the country, the battle started at the front and rear, this epidemic, but also to test a new car company, how social responsibility, and how to serve customers ensure customer safety, how to work together through thick and thin reseller partner, Guangzhou Automobile Chi Chuan issues are the focus of thinking.
face enormous impact of the epidemic, Guangzhou Automobile Chi Chuan consumer interests, the interests of partners into a very important position, “Qi heart for you, the guardian of the front line” in 2 It will be launched early in time for the customer’s “four major care, 12 big move,” and for the dealers, “the four initiatives”, take concrete actions to speedy guard every user and every partner, in order to warm the heart of timely resolution of service Chi Chuan troubled car owners during the epidemic, and to give practical support reseller partners the most. Guangzhou Automobile Chi Chuan is the first direct financial support (a total of 11 million yuan) to the special shop for special epidemic prevention to ensure the safety of the car business brand.
Based on the user for public transport during the epidemic travel inconvenience, and concerns for people “touch” , Guangzhou Automobile Chi Chuan launch customer “4 great care, 12 big move.” :
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• caring homes online services : remote technical diagnosis, a key online rescue, online maintenance appointments;
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intentions • enjoy what you think on-site service : door off the car services, home take the service, on-site travel services;
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warm heart • love tribute angels : [123 ] “purify the whole car package” free health care workers Trumpchi owners enjoy, enjoy preferential Chi Chuan owners.
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sincere caring extension services • worry : to extend the first insurance period, to extend the time limit coupon use, purePositive parts supply security, new stores nationwide disinfection upgrade health services and visualization, to join micro-platform for owners to provide free health clinic services.
In addition, affected by the impact of the epidemic, the vast majority of distribution partners has also been a strong impact. Difficult partner, Chi Chuan affects people’s heart. All along, Chi Chuan always dealers as the closest partner and reseller partners Chi Chuan is also a strong backing, the two sides share a common destiny solidarity.
stores daily high standards disinfection processes to ensure service environmental security [123 ]
faced with the current situation, the Guangzhou Automobile Chi Chuan from reality, give full consideration to the difficulties encountered by distribution partners, specially launched a “positive incentives, overcome difficulties, to reduce worries” for the overall distribution policy business Cares, to provide for the distribution partners’ four major initiatives “and other strong care and support to address their worries during the epidemic, with dealers in order to tide over the crisis and achieve sustainable development:
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- assessment burden
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: during the epidemic, Guangzhou Automobile Chi Chuan to take the assessment burden reduction policy for its dealers, canceled in February of this year to mention car assessment and terminal examination, to reduce the psychological burden dealers.
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: for vehicle dealers repayment due for redemption card financing, actively coordinate special treatment Agricole and other financial institutions and to provide inventory financing interest subsidies, an additional 30 days interest-free period to reduce the burden on the dealer’s cash flow.
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: enhanced online tools and set-off “warm heart, at ease, comfortable” online service , can stay at home and enjoy the online handle. First aid Chi Chuan net sales platform to reduce the number of trips customers to buy new cars, such as the opening line of VR to look at cars, smart online exhibition, including micro Mall and Lynx, including electricityBusiness platform and other services, and provide online financial support. Second, formally launched remote online service, provided in the form of zero-touch a new car, car, maintenance, renewal consulting, and make an appointment to test drive, pick-up delivery vehicles, insurance claims, illegal agency and other services to further enhance the consumer confidence.
financial burden
to explore and discover new sales model
GAC Trumpchi line VR hall, allowing users to stay at home and look online car reservation service warm heart
- new opening to start the new Year security Fund
- : In order to do a good job epidemic security services during allow customers to shop comfortably, Guangzhou Automobile Chi Chuan is also prepared for the dealer to “start the New Year opened security fund” about 11 million yuan. The sum will be used to fund masks, disinfectant and other immunization supplies to purchase, as well as to carry out the promotion of marketing and communications efforts.
is turned off to February 4, Guangzhou Automobile Chi Chuan located Guangzhou Automobile Group Corporation jointly affiliated companies donated many times, the cumulative donation amount and value of over 22 million yuan.
As a responsible Chinese car brand, in order to trust the owner, for a better tomorrow, the Guangzhou Automobile Chi Chuan partners and distributors human resources to overcome difficulties and create the fight against SARS, “Sincerely, “trace!