Under the epidemic, the face of the slowdown in the automobile market, there have been numerous car prices began to have a new action, which, down the sales target has become not small car prices in response to one of the measures taken by the epidemic.
March 13, Great Wall Motors released more than announcement, which involves the sales objectives and content of Great Wall Motor incentive assessment criteria in 2020, especially sales target modification, it is further sparked attention .
According to the “Great Wall cars in 2020 restricted stock and stock option incentive plan to implement assessment methods (revised version),” the announcement shows: Great Wall Motor will cut 2020 sales target from 1.11 to 1.02 million, the net profit down from 4.7 to 4.05 billion yuan, lower than the 2019 level.
down 90,000 units sold and a net profit of 650 million down to become one of the biggest surprise in the recent Great Wall Motor, which cut sales targets may not have the Great Wall car.
Following the Great Wall Motor announced a reduction in the annual sales target, Guangzhou Automobile Group has also made a motion. March 16, Guangzhou Automobile Group Chairman Zeng Qinghong announced, the Group sales growth target from 8 down 3 percentage percentage, it is worth saying is that Zeng Qinghong also make up quot; will not take a pay cut to employees quot; sentence words.
side is the Great Wall Motor to direct sales and net profit down, while slowing growth targets, although the two are not the same car prices in terms of action to be taken to adjust the sales target, but can not deny that, in response to sales taken down the epidemic has become a lot of car prices next move.
down sales target is good or bad?
From the data provided by the Federation, February, retail sales of passenger cars narrowly 250,000, down 80 percentage. In terms of projections, even after half a year to usher in the automobile market fully warmed up, China’s total retail sales will continue throughout the year about 2 million loss. In other words, this year, China’s auto market will face great pressure.
that, down the sales targetIn the end is good or bad?
bear the brunt of the epidemic can not lead us out of normal consumption at the same time, many factories can not be put into normal production, to car prices, for example, the upstream parts of the plant can not return to work further hampered the resumption of production of automotive OEM return to work rate of car prices in the short term is difficult to restore to almost 100 percentage. Decline in sales volume targets, but also to all departments and other parts suppliers and OEMs have a chance to recuperate.
In addition, the current system of domestic dealers, the majority of dealers are carried out by the agents of SMEs, in the special period, in the absence of traffic, no orders, these dealers in a substantial reduced income, we must also bear the labor, management and rental costs, the risk of funding strand breaks are prone to, overall sales down can effectively alleviate the pressure on dealers.
In addition, under special circumstances, more moderate, prudent action is also easier to maintain long-term development of, say, more moderate sales target but also to enterprise data at the end of a more good-looking Is not it? Of course, this is not even.