Beijing time on February 5, fifteenth Delhi International Motor Show opened in the Indian capital Delhi. As the world’s leading SUV and pickup manufacturer, Great Wall Motor to complete a debut on the Indian auto museum in the form of an independent package area up to 3150 square meters. Euler iQ, Euler R1 is an important part of the Great Wall of new energy automotive products in the matrix, the stage overseas, not only shows the number of intelligence to the Indian consumer market, pure electric hard-core technical strength, while Great Wall Motor also announced India published marketing strategy, successfully fired a global quality strategy Euler car “first shot.”
boutique Chi-made, hard-core technology, the focus of Euler India Auto Show
Great Wall Motor has the first pure electric car exclusive ME platform, under its technical support, not only to achieve a high degree of product integration, modular, and production of large-scale development, and manufacturing cycle time, the same as the models enabling the “Yan high value, large space, more intelligent, more secure, high-quality” five major product strength advantage.
The Indian auto show, Euler R1, Euler iQ once appeared, in the eyes of consumers has become India pure electric cars the focus of attention. Euler R1 located in the “next-generation electric car”, with leading battery core technology, lightweight vehicle design and permanent magnet synchronous motors advantages, to achieve a hundred kilometers power consumption and operating conditions as low as 5 cents per kilometer 10.2kWh car costs money. And in the ME platform technology-enabled, with the A00 Grade in better space utilization, truly a “small size, big space” product experience. And in blessing appearance of the interior design and intelligent systems, so this pure electric car at the auto show as a whole have quite high popularity, many onlookers.
compared to the Euler R1, Euler iQ in appearance it has avant-garde trend of cross-border technological sense , also in terms of size and space vehicle is also more features. Euler iQ as China’s first pure electric compact crossover SUV,Have more clearance at the same level models competing products, the approach and departure angles, of by guarantees under various road conditions. And as a pure electric car, more than 400km of mileage, 40min quick charge, four-dimensional battery safety design, high-strength body and many other technical parameters of the product strength have proved Euler iQ reliability and availability, become a pure addition booth electrical product landscape.
Relying on the Great Wall, layout overseas, Euler R1, iQ show strong Chinese car
The Great Wall Automobile auto show debut country India, released the same stage for the Indian auto layout market marketing strategy. The move also accelerates the process of Euler global quality strategy. The amount of R & D and Euler Euler iQ R1 only 18 months production time, have been able to quickly layout strength in overseas markets, inextricably linked with the Great Wall Automobile Group strong technical ability to integrate resources.
Great Wall Motors is China’s first batch of independent brands, founded in 1984, for up to 30 years of continuous development, the Chinese auto market has experienced a number of important changes node, thus accumulated a deep automotive research and development, manufacturing experience, integration of industrial chain and supplier resources, laid the foundation for the birth and iterative Euler product line, and in the whole vehicle research and development and product strength breakthrough provides a very important significance.
at Great Wall Motor powerful ability to integrate resources and strategic vision, the construction of cellular energy has become another strong point Euler product in pure electric core technology. At present, the cellular energy charge of Euler R1, Euler iQ power batteries and other products, design ideas developed, BMS battery management system development as well as four-dimensional eight heavy battery safety research and development, all-round performance and safety Euler series of pure electric vehicle products reliability to build industry-leading battery technology solutions.
The show, Great Wall Motor also showed no cobalt and quaternary battery to Indian consumers, “flat – Hairpin “electric drive system, L3 level autopilot, intelligent steering DP-EPS series such as number of hard-core electric, intelligent core technology, toFor global distribution of the Great Wall Euler product pure electric system, a strong technical outlook for Chinese cars.
based on demand, to meet consumption, the Great Wall Euler Indian market battle
As the show Great Wall Motor India market strategy release also marks the Euler product of globalization , roots in the Indian market won the first battle. Great Wall Motor will accelerate subsequent follow-India Tali Gang acquisition of the plant, the existing “5 + 9” globalization of production layout basis, to build into the world’s tenth Great Wall Motor, the whole process is the second overseas vehicle factory, the Great Wall Motor to further improve the global production patterns. The plant will be used to localize the production of goods and Great Wall Motor SUV EV products. The move for product placement direction iQ Euler and Euler R1 is also crucial.
From the consumer’s demand is Euler models such as iQ and R1 important product concept. Euler product models have been trying to practice by force to enhance the product, constantly enrich configuration, focus on improving product quality and reliability to meet escalating consumer demand. From the current product layout point of view, the Great Wall Euler committed to the A00, A0-class R & D and manufacturing compact “pure electric car” systems and other products, the face of the world’s first “no rearview mirror” of the country, a small automotive products high demand markets become Euler pure electric car to go abroad, to open the opportunity for the Indian market, while Chinese-style cost-effective, high-quality as Euler and Euler R1 iQ winning Indian market magic.
iQ Euler and Euler R1 in the past year in development, market segmentation phenomenal product models to achieve a total annual sales of 38,865 vehicles, “Euler speed”, also better interpretation the technical quality to achieve “the debut explosion models” of the core product. Currently, Euler completed its own product system strengthening, there is reason to believe that a comprehensive layout of the Indian market in the next Great Wall Motor, advanced, helped by globalization strategy “Dongfeng”, it also ushered in the “going out” a great the opportunity to compete in the future pattern of global automotive industry, the take the initiative.