Spring back to the earth, as the Shanghai International Auto Show is increasingly approaching, the domestic car market has also entered the spring recovery period.
Of course, there is also a car company, such as Datong Tatong.
After 2020, the annual sales of 19.16 percentage, this Spring Festival holiday in February, SAIC Datong still sells 8,444 units, a year-on-year increase of 521 percentage; 19,769 sales in January-February 2021, year-on-year Growing 97%, continues to run the market, and “Xicheng” opens the door.
Niu Zhen is full
This year, for SAIC Tatong, the meaning is extraordinary, because it is worth the 10th anniversary of it.
Looking back, the SAIC Datong has come all the way, which is full of hardships, and full of successful confidence.
In the past ten years, SAIC Triad Maxus has launched two new products in two years, and has formed five new products, forming a five major vehicle platform, new energy vehicle business and routing platform, created industry-eye-eye-catching “Datong speed”.
From the first unit to the 100th vehicle, the upper air is generally used for 5 years; from the 100,000th to 20,000 units, SAIC Datong only used 1 year and a half. By December 3, 2020, the 500,000-car offline.
In 2020, SAIC Datong completed 147,209 sales throughout the year, and the target increased by 17.16 percentage.
The price of light passenger products increased by 8.7%, and the market share of 40% of the national market accounted for 20, and the proportion of medium and high-end products was increased to 20%.
The overall situation of the multiplication has been created and opened by SAIC.
When answering sales increase, the Vice President of the SAIC Group, the Chairman of the SAIC Chairman, the chairman of SAIC, the reply: “Key factors are very strong in the system competitiveness of the SAIC. SAIC Datong, most lead For our systematic ability. “
In the view of Blue Qingsong, SAIC Tria is the yearLight company, but it is standing on the shoulders of the SAIC Group. It has established the process of internal organizational organizations. Every business is known for the international standard, what is the industrial standard, what is the product development specification. This is a key reason for the sales of SAIC’s sales to continue to achieve rapid growth.
“Second, behind the competitiveness of such a system, it is also inseparable from the team’s ability of this generation of Datong. SAIC Triad’s team is willing to do different things, and strive to be the first. Everyone dares to set up The goal of challenge, dare to do, dare to go, dare to fight. “Blue Qing Song believes that the team of SAIC Tung Tong cooperates with competitiveness, which is a considerable advantage in the industry.
Talking about teams and people, for the whole vehicle factory, the region of the channels in the face is obviously especially critical, after all, they undertaken The role, to make the manufacturer’s willingness to the major dealers and fall, and constantly coordinate the relationship between the two and achieve real win-win. Zheng Chunyu, general manager of SAIC Datonghua Zhongru District, has been in his previous interview: “SAIC Tria Tatong has no development so far, personal thinking is the most important thing, our Datong is originally a white paper, can develop Depending on each employee, including 4S shop conscientious work attitude and dedication, of course, it is even more inseparable from the unique decision-making capacity of enterprises. “
Of course, compared with the vehicle, all over the vehicle 4S shops around the world are still facing the first line of the customer, and the market is very sensitive to the market heating and industry.
In order to listen to the sound from the first line, the car passer has interviewed Hou Yanqian, the head of Hubei Enshi Datong, and the head of Henan Yifeng Datong.
Hou Yanqian stretched the rapid growth experience after Enshi Datongge entered the Datong system.
“We specialize in pickup market. In 2018, we made market share to the local 5%. In 2019, we have increased to 9%. 2020, upgraded 12 percentage. “
Hou Yanqian remembered the most difficult time of the epidemic last year, Enshi is the most severe situation, but the SAIC has taken out the strength and intimate of the first-line big factory.
“SAIC Datong’s policy is very human. At that time, the 4S store couldn’t open the door, but the manufacturer gave sales subsidies. The team’s heart is quite quite, and the line is online, training and business learning. Practice internal work, master products, Study competition. “
Hou Yanqian said that after the epidemic situation is mitigated, the team is not only complete, but the business capability is also improved. “So just opened in April, our store ushered in sales of small peaks.”
“In terms of products and services, the SAIC Tria Tria is the brand of the SAIC Board, but always grasp the quality control and after-sales service. “Hou Yanqian said.
“” The customer is high, and it is also a major feature of SAIC Datong. The introduction rate is very high. There are 20% -30 percentage orders per month, and the old customers are introduced. “
There is no longer, Wu Donghui took out the annual transcript of the festival climbing. 2016, 500. In 2017, 1000 units. In 2019, 1,500 units. 2020,1560 units.
“The product line is rich, the manufacturer policy is better, it is the key to the continuous growth of SAIC’s orders.” Wu Donghui failed.
For business policies, the SAIC’s management team, very flexible, fast response, and relatives, dare to decide.
Wu Donghui, in 2016, Henan Yifeng Datong’s passenger flow increased rapidly, but in 2017, the third store has issued a third store, and the regional business has saturated. Henan Yifeng Datong also encounters business decline. . SAIC’s leadership leaders quickly realized the crux and adjusted regional policies. Then I only used it for three months, I turned the situation.
In June 2020, SAIC Datong was combed and divided on its product line. “Special person, after dividing, the general line is clear, so sales growth is very fast.”
is actively innovating, and it is also SAIC’s frequently enabled dealers, C2B and cloud services, such as online. You can make an appointment and maintenance, you can complete personalization customization on the app, greatly enhanced the product andSatisfaction satisfaction, let dealers have benefited a lot.
Write at the last:
“If you don’t fight, you will fall.” SAIC Datong General Manager Wang Rui is in the face of dealers.
Urges awareness, and has become a magic weapon for sustained progress in SAIC Tatong stimulating.
On January 25 this year, with the rapid completion of the digital transition period, the construction of the human resource system and the continuous development training of employees, SAIC has received “China’s outstanding employer 2021” Annual certification.
It should be said that the user value, the maximum value of the user value, the value of employee and the value of the company, and the ten-year-old SAIC has erected a “lighthouse” in the industry.
