China’s automobile market has developed rapidly, domestic, joint venture brands have all gods, and the vehicle enterprises can obtain a certain market share as long as they launch the right price products. According to McKinsey research, with the development of China’s economy, the middle class of low-ranking cities has rapidly rising, and has become the main contribution of China’s family consumption and new consumption, and its car consumption will also be fully released. This type of people buying a truck demand, attaching importance to quality and experience, including the appearance, configuration, price, performance, security, etc. of the vehicle.
So in a huge SUV market, in the face of these savvy new middlemen, what kind of models are in line with their needs? In fact, it is not difficult to seize their demand, such as configuration upgrade, reasonable price, etc., there is always a speciality to make consumers feel the sincerity of products. If you are a new middle, there is a car plan, you may wish to see the three boutique SUV models that will be on behalf of the country, and it is very worth looking forward to it.
With the tide of electrification, Audi is also in many luxury brands, the first to stand on the runway of electric cars, and very fast The first pure electric product e-tron has been introduced. For E-TRON, which has been imported before, this domestic price is its biggest advantage. In addition to the price, the domestic version E-TRON and import version models actually have a lot of differences. If the domestic E-TRON is standardized with the S-Line sports kit, after the S-Line sports suite, the entire car becomes more spirit. In addition to the appearance of the S-line sports kit, the interior details of the vehicle have also been adjusted, and such as the domestic E-Tron’s front biling increase from the original 60L to 80L, the practicality has improved.
In addition, there is a good news that the domestic version of E-TRON has a longer battery life, the new car is equipped with the Ningde Times Three-dimensional lithium battery pack, its battery capacity is 96.7kWh, the energy density reaches 142Wh / kg, and the NEDC battery life is also raised from the import version of 470km to500km. In the domestic market, the Audi brand is very successful, and the models are largely recognized by consumers. E-TRON is the first pure tram type of Audi brand, and the performance of all aspects of the country will look very sincere.
According to reliable news, the new generation of Volvo XC90 will start in 2021 by the Volvo Chengdu plant. It is certain that the price of Volvo XC90 will be significantly reduced, and competitiveness will increase. With the realization of domestic models, Volvo will gradually release at terminal prices. According to the current XC90 universal offer of the current imports, it has been about 130,000, so it is believed that the advantage of the price will be expanded again. After all, there will be imported tariffs, transportation costs, etc.
In fact, after the new generation of Volvo XC90 in Sweden in 2014, its appearance interior design did not change, compared to the same The level of luxury models, the footsteps of Volvo XC90 are slower, so far only for annual relevance. Although many years of time appearance did not change, this does not hinder Walvo XC90 occupies a place in a large SUV market in a highly competitive luxury. In the appearance, Volvo XC90 is not the type of model that can be attracted in a glance, and if you really go to him, it will find that Volvo’s luxury is reflected in the details.
In the process of luxury brand localization, Lincoln Auto is late, but in recent years, Linke will finally see the situation, in the adventure After the domestic, the flying family has been a good recognition in the market, and the nautical house will be brought in. Nautical home is the third domestic model launched by Lincoln. Before the domestic version is fully launched, the navigated home has been intensively entered into the domestic market competition. Now the most obvious or price change after domesticization, The previously imported version of the price range is 4.88 million to 5.18,800, and the price range will be between 3.308 million to 4858,000, but the imported nautical house is also a terminal offer of 60,000 yuan. It is different from the domestic version of the price.Not big.
After the price, compare the main changes in the import version of the airhand home, as a luxury brand medium SUV, domestic nautical The design of the design is to walk the steady and air route, the Lincoln family’s front face shape, with the flying home, adventurers and other models, with a typical American luxury style, and the interior work materials are also more consumed, tentacles and basic Both are wrapped in soft or cortical materials, very expressed. In general, the overall performance of the domestic Linkenhanghai family is still worthy of, the appearance is atmospheric, the interior is luxurious, plus more sincere pre-sale prices, if there is a good terminal discount, it is estimated again. Buy model.
The market share of the Chinese luxury car market continues to rise, and under the influence of the epidemic in 2020, most brand models have declined, but the luxury car The market has achieved counterpotency growth. With the performance of the luxury brand, more luxury car brands accelerate the domestic process, building a domestic luxury car price system to achieve profit and sales maximize, believe that the above-mentioned brands will also have more eye-catching performance.
(Image source network, intrusion)