Automobile is an important necessity that must be essential in our daily lives. Its receiving travel function is the most basic product attribute. If this is not done, then don’t talk about social, comfortable, luxury. feature. For example, I mount the 315 party’s Changan Ford and Infiniti. They not only do not do product basic functions, but after the problem, they want to cover up the facts, and impose the cause of the failure to consumers.
According to understanding, the vehicle model of Infiniti is QX60. The official guide price is from 47.98-56.98 million. According to the interviewed car owners, their own car transmission speeds frequently appear, and suddenly, can’t The problem of the corresponding gear appeared, and only the 3 shots were replaced only within the warranty period, but the problem has repeatedly appeared, and even until the vehicle is guaranteed, it has not been completely solved, and according to the Infiniti dealer, if There is a similar fault again after the warranty period, then the maintenance cost will be borne by the owner, and the transmission is required to be 145,000 yuan.
According to the owner disclosed, it is not only a similar problem with his own cars, and a few hundred people have as many as More than 2,000 people found that their vehicles will have gearboxes, and the throttle brakes are out of stock. It is obvious that they are not an example. This QX60 has this lack when designing this.
When the owner said to the dealer, the dealer finally made a compromise, and the model of the problem was extended to the warranty period of 2 years to 20 years, but the premise is to sign a protocol. Moreover, the content of the agreement cannot reveal the problem of the existence of this car to the media. Simply, the dealer does not completely solve the problem, and the QX60 owner still has a safety hazard during the car.
Similar situations do not only appear on the Infiniti owners, the owners who bought the Changan Ford products, one bought the owner of Wing Bo It means that the normal use of the vehicle will appear, the difficulty is difficult, and the 4S shop is given by the gearbox, which takes 7200 yuan, but the owner does not have notThere was a water-related water, and later found that the reason why the gearbox will have water is designed, and the official has announced the solution last year, but the dealer is not completely implemented, and the problem will be pushed to the user Head.
Today, Infiniti and Changan Ford do the problems at the 3.15 party. In response, Infiniti said that the owner of the problem will provide a one-to-one exclusive communication service to help solve the problem as soon as possible, and the owner of the self-cost transmission gearbox will carry out a refund after verification. The same is true for Changan Ford, promised to make free repairs for gearboxes, and give users sincere apologies.
brand image is frustrated, the revival road is difficult 
In the past few years, In the domestic market, In the domestic market, it was very unhappy in the domestic market. In 2020, the total sales volume was only 26.66% year-on-year, and the epidemic is a factor, but more is the product layout of Infiniti’s product layout. After the establishment of Dongfeng Infiniti, only two models of QX50 and Q50L are sold, and the style is generally older. The latest QX50 has been 3 years since 2018, and there is no more advantage of other competitions in the same level. Relying on the terminal offer to implement the sales strategy of “price exchange”. But this behavior is not friendly for brand image.
Changan Ford is likely to terminate this wave rising momentum because this wave 3.15 times. Since last year, Ford has replaced or changed the mainstream models including Fox, Ji Ji, sharp, and the market performance has been thriving. The cumulative sales in 2020 reached 210,000, a year-on-year increase of 16.1 percentage. In the context of the landscape of the car market, Changan Ford has risen against the trend, and it is expected to have a new high in 2021. Ford’s status in the heart of consumers is not like the public, Toyota has a very high loyalty, but the opposite of Ford is due to a few years ago.Quality problems, leading consumers to lose confidence, now 315 this single moth, word-of-mouth and sales must have an impact, and want to re-recover consumers again, the degree of difficultness can know.
Summary
Friends who pay attention to automotive news in the weekdays may know that these two cars are not too high. That is to say, the number of consumers involved is limited. And we usually ridicule, the largest brand has not appeared on the TV screen. Of course, it is very likely to be limited in the program, and there are many companies that have problems, and they cannot be exposed in a short time. No wonder some netizens said that the 3.15 party will hold every month, so that the car company will treat consumers in a more proper attitude.