time came to the end of October, sales from major sites results would be released some time has passed, but if you look closely, there are some interesting points of concern, For example 1–9 months total sales were Ashkenazi SUV Japanese go-ahead, the gap was opened sales of around 10,000.
but from the point of view of the number of product launch, German and Japanese are on the SUV market segment to form a full coverage of the mainstream, and in the luxury SUV market, German BBA also occupies a distinct advantage. So, what with Japanese SUV, Ashkenazi ahead in terms of volume it?
Next, we analyze which specific reasons.
Japanese SUV with first-mover advantage, market-based deeper
From a historical point of view, the layout of the Japanese brand in the SUV market earlier than the German. From around the year 2000, CR-V once came by way of imports of Chinese market in 2004 CR-V formally introduced domestically, and in a very short period of time on the board of the SUV market sales crown position; on the contrary, most Ashkenazi SUV, Tiguan with representatives of domestic formally in 2010, lost the first-mover advantage relative.
and the introduction of models from the point of view of time, Ashkenazi SUV to the public for the representatives of almost all long way view a model quot; singles Dudou quot ;, while the Japanese have a compact SUV CR-V, RAV4 wing release, X-Trail, there is a small SUV Bin wisdom and XR-V, there Highlander midsize SUV, Volkswagen is also expensive way to market from 2017 began, slowly make up its SUV product line, but in fact, the Japanese have already established a foothold in these markets.
According to the found data show that Japanese SUV sales are a long time in the SUV to compete with the German system, in a dominant position, in 2011 Japanese SUV sales accounted for 3.84 percentage, while Ashkenazi SUV accounted for only 1.44 percentage; and in 2019, Japanese SUV market share was 8.2 percentage; Ashkenazi SUV market was 7.7 percentage.
earlier market layoutLayout and faster product introduction, let Japanese SUV has full coverage of first-mover advantage, and lay a more solid foundation for the market, Ashkenazi SUV from last year was basically the mainstream market segment, currently in the amount of overall, not really the formation of advantages.
Japanese SUV higher hedge ratio, the moment is more applicable
From 2019 published SUV models hedge rate chart view.
In small SUV market, hedge rate Honda XR-V and the top two ranked Bin wise, increasing the rate within 60 years in percentage above; in the compact SUV market, the top three models are the Honda CR-V, Nissan X-Trail and Toyota RAV4 wing put, within three years the hedge ratio three models are very close, and in 60% or more; and in the medium-sized SUV market, Toyota Highlander than the Mercedes-Benz GLC and Audi Q5, within three years the hedge ratio even up to 75 percentage; and finally in a large SUV market, Toyota Prado and RAND cool Lu Ze advantage is also very obvious.
particularly affected by the epidemic this year, consumers purchase intention is also more conservative, will give priority to brand awareness, a higher rate hedging products models, it is not difficult to explain, Japanese SUV in 1–9 months, the market share of 9.6 percentage more than the 2019 market performance.
written in the last
Overall, we Japanese itself sooner and faster to achieve product coverage in the SUV market, there has been strong hedge against inflation rate, so that Japanese SUV popular in China market , but it is worth noting that the gap with the Japanese sales of the first three quarters of German SUV is actually not big, with only about 10,000 gap, taking into account the layout of the public has been completed in the mainstream market segment SUV, the future the situation may be reversed again, the other in the luxury SUV market, Ashkenazi headed to BBA, the advantage is quite obvious.