January 14, Kia Motors released the long-term development plan “plan S”, where “S” refers to the English word shift (conversion) from which we can find, determined Kia Motors transformation.
Therefore this article, we take a look at Kia’s long-term development plan.
sales target does not include the Chinese market
In the conference site, Kia Motors set himself 2025 development plan, and that is to have 11 new energy vehicles lineup, obtained 6.6 percent global market share, sales of pure electric vehicles accounted for 25 percentage of the company’s total sales in 2026, reaching sales of 500,000 pure electric vehicles, 1 million other types of new energy vehicles. But this does not include sales target Chinese market. The reason may be because the Chinese market is unique, Kia can not predict the future changes in the Chinese market.
two core strategies, two strategic basis
two core strategic transformation of Kia Motors the company is a whole transition to EV models, while providing travel services based electric car / autopilot to address global urban travel problems.
achieved these two basic strategy is to establish a brand new system, and to improve the revenue situation of the enterprise.
Kia Motors brand objectives
Kia future brand objectives are three, namely EV models after the transition, as well as new business to carry out the implementation of a wide range of brand development. Second is for the user’s personalized, customized models. The third is through bold attempt to brand differentiation.
Kia Motors brand strategy
Kia Motors will focus on the future and lead the popularity of electric vehicles and promotion, deployment based on pureElectric, autopilot travel services. PBV and expand business in the “electric car and travel solutions,” the two future business.
In this process, attention to brand identity (BI), the company’s image (CI company logo), design direction (DI design logo) and User Experience (UX User Experience) innovation.
pure electric vehicle product line
2021 is Kia Motors important time node, in this before models are derived model, released in 2021 CV models, pure electric vehicles dedicated platform. 2025 a complete product matrix.
exclusive new energy vehicles platform
Kia’s new energy vehicle platforms, the current model code is CV , will use the new Kia design, fast charge for 20 minutes, and 500 km endurance. And we will expand more different types of models on the platform.
different strategies in different national markets
for the market in different countries, Kia’s strategy is different in developed markets by 2025, the proportion of sales will reach 20 EV models percentage, while the market share of car fuel will fall to around 60 percentage. The emerging markets, is still based fuel vehicles as the center of development strategies.
Kia optimistic PBV industry
PBV is transportation, logistics and other special models, can be seen as commercial vehicles. Kia believes the future demand for commercial vehicles will grow, while demand for passenger cars will decline, so Kia will increase in the future development in the field of commercial vehicles to meet customer needs of B2B.
Kia new car development program
In terms of specific models, 2019 Kia Motors has been listed three new models. By 2020, Sorento, Ka Wah, the Sportage will be after another generation. 2022 introduced six models, including pure electric vehicles, including the CV.
Kia Motors in overseas markets mainly based SUV and MPV, SUV and MPV 2019 Group sales in the proportion has reached the half, Kia Motors plans to 2022, SUV and MPV sales accounted for the percentage will reach 60, while the passenger will be reduced to 40 percentage proportion.
electrification of earnings
in the future, with the popularity of automated driving technologies, based on electric / automatic custom integrated module technologies include driving children platform production, ultra-small unmanned robot car and taxi and other platforms will be the city, and by extension PBV new business, in order to ensure long-term benefits of Kia Motors.
sales target Leaving aside the Chinese market
Kia Motors will develop and business transformation EV models in increase revenue capacity. By 2025, EV models will reach the size of a matrix of 11 models. Sales accounting for new energy vehicles will reach 25 percentage. Market share of 6.6 percentage. But there is a lot of uncertainty in the Chinese market, thus excluding China market.
After the era of new energy automobiles, Kia Motors is actively carried out restructuring, announced by Kia’s development plan view, in the new energy car, child module platform, and upgrade a variety of business restructuring, the Toyota, Volkswagen, there are many similarities. By 2025, 11 models of electric vehicles and 6.6 percent global market share, no small ambition.