Kia Motors (Kia Motors) in South Korea recently announced long-term plans for the future in which the “Plan S”, “S” means “change.” “S plan” is a bold and aggressive program designed to transform our business around two pillars “of electric vehicles and mobile solutions”. Innovation through product and service, providing customers with new experiences.
Pu Hanyu, president of Kia Motors Corporation, said: “As the automotive industry landscape is changing rapidly, for Kia, now is an important time, Kia will have to transform itself into a leading global company in the future customer value.”
2025 11 paragraph
of electric vehicles
Kia Motors aims to 2025 have 11 kinds a full lineup of electric vehicles from 2021 launched its first pure electric vehicles beginning in 2022 will launch a new electric car models, including passenger cars, SUV and MPV, a complete lineup of 11 models of electric vehicles manufactured in 2025.
in the global share of 6.6%, new energy vehicle sales accounted for 25% of overall sales. By 2026, electric vehicle business development in full swing, the company will sell 500,000 and one million electric vehicles environmentally friendly vehicles. (Except for the Chinese market)
Kia pure electric platform, 500 km endurance, 20 minutes fast charge
[123 ] Kia’s model has special electric car electric cars special platform, the world’s highest level of cross-border design, breaking the boundaries between the passenger and SUV, future-oriented user experience, over 500 km of mileage over within 20 minutes and fast charging.
because a large regional differences in environmental regulations, subsidies and infrastructure. Kia will around the world for different market needs, develop strategic plans for each market, North America and Europe and other developed markets including Korea, will build the entire model line-up of electric vehicles by 2025, taking into account fuel economy regulations and improve brand image, sales expanded to 20%.
transformation into a travel company
In addition, Kia will conduct business transformation, becoming-based electric car / autopilot travel services company to address global urban travel problems, due to the expansion of car sharing and e-commerce, PBV (special Purpose Vehicle) is expected to increase demand.
Kia Motors has expanded its business to the world’s major cities for electric vehicles / autopilot based travel services and enter the PBV (Special Purpose Vehicle) market, due to the dynamic and growing e-commerce car-sharing, the demand in this market will increase.
2025 to invest 29 trillion won
2025 Kia plans a total investment of 29 trillion won, in order to ensure leadership and business diversification of electric vehicles, and achieve a 6% operating margin and return on equity of 10.6%, to increase investment in resources and maximize shareholder value.
innovative way of selling
seek innovative way in sales of electric vehicles. Kia is reviewing customized subscription model, through a key part of the life cycle of electric vehicles, electric vehicles – battery lease / lease programs, and integrated management of used battery-related business to alleviate the burden on consumers.
Kia Motors and the first to create electric vehicle ecosystem by establishing a recycling system (such as ensuring that the infrastructure and the electric car battery recycling).
three concept cars will fall
Kia unveiled three concept cars, showing the future direction of electric vehicles, including “Imagine by KIA”, “HabaNiro” and “Futuron”. All three future concept cars will be put into the ground.
cooperation
last year, Kia invested in Croatia’s high-performance super electric car manufacturing business Rimac, and in September in cooperation with the European ultra-fast electric car charging company IONITY, high-speed charging in Europe and the world’s major countries. Kia has prepared for the power infrastructure business.
In South Korea, signed in December last year with South Korea Expressway Company (Korea Expressway Corporation) an agreement to build a vehicle charging infrastructure, and plans on the national highway 12 to install a large ultra-high speed 350kW power-efficient electric car charger.
In addition, Kia Motors Corporation has recently strengthened its partnership with South Korea travel startups Code 42, in order to develop automotive infotainment systems (IVI).