2019, the Korean market car sales reached 1.53 million, despite the Korean government introduced a number of tax cuts, but sales still fell 0.9%. And the structure of the entire Korean automobile industry are also adjusted. Hyundai and Kia to further increase market share, Samsung, Ssangyong, South Korea is further common share of sluggish performance.
2019, the Korean market 10 best-selling car models, all from Hyundai and Kia. Samsung, Ssangyong, South Korea, GM Chevrolet without a list.
Korea’s 10 best-selling models, Hyundai has six models, Kia has 4. Specifically, the list of modern models have Azera, Sonata, Santa Fe, Elantra, porter, palisade. Kia Ka Wah is the list of models, bongo, K7, Sorento.
Hyundai-Kia Group, contains Jieen Si included, the Korean market in 2019 sales of 1,261,287, accounting for 82.2 percentage of the Korean domestic market. An increase of 1.1 percentage. Specifically, accounting for 44.6 percentage Hyundai Motor, Kia Motors accounted for 33.9 percentage, accounting for 3.7 percentage Jieen Si.
2020, sales are expected to Hyundai-Kia Motors will still continue to rise, because the Elantra, Tucson, Sorento, Ka Wah and other hot-selling models in 2020 will usher in a new generation. Coupled with the introduction of Jieen Si GV80, Jieen Si G80 and other new models, Hyundai-Kia Group will lead to higher sales.
Azera and Sonata is the best-selling model in 2019, sales have exceeded 100,000. Azera sales reached 103,349. Sonata sales reached 100,003 units. Azera is the third consecutive year in which sales exceeded 10 million units, becoming the best-selling model in Korea. To know Azera is a B + grade car, showing that Korean purchasing power is very strong.
a short time, the Korean market is difficult to appear more competitive than Azera models, so the Azera will continue to sell it. However, the listing 2020 new Sonata, the new K5, Might shake Azera market position.
will usher in a new generation Elantra, Elantra was the best-selling model. Today, still has selling potential.
Kia Motors, the Korean market sales of 520,205, Ka Wah sales reached 63,706, to become South Korea’s best-selling models, the most selling MPV. bongo sales of 59,017, K7 sales of 55,839. Sorento sales of 52,325. Visible Korean market, Kia Motors is based MPV and SUV’s. However, these best-selling cars are not made in China.
Sorento 2020 will usher in a new model, while Kia Motors will focus on developing SUV and MPV in the future. SUV and MPV proportion is expected to reach 50% or more.
Ssangyong, Samsung, South Korea’s GM Chevrolet sold poorly. Ssangyong Motor sold 107,010. Samsung car sales 86859, declined by 3.9 percentage year on year. The worst GM Chevrolet Korea, sales of 76,471, 18.1 percentage decrease year on year.
These three companies market share of 17.8 percentage. Half are not even Hyundai. 6.9 percentage market share 5.6 percentage Samsung Motors, GM Chevrolet Korea market share 4.9 percentage specific Ssangyong market share. All three companies are trying to reverse the situation by issuing new car market. But the probability is very low reverse.