In 2020, the Korean auto industry is difficult than ever. In particular, the new crown pneumonia epidemic has swept the global automobile industry, and the South Korean automobile industry itself is also in the continuous development and transformation. Review 2020, I will give you some inventions, and the top ten news in Korea.
[1] Epidemic
Since the beginning of this year, new crown pneumonia epidemic accidents have occurred, South Korea The automotive industry has been working hard to avoid shutting down mills. Since China is one of the largest parts of the South Korea’s automotive factory, the reason for the epidemic in the early years has also led to tight supply of South Korea’s automotive industry parts. When in the first quarter, many factories have been discontinued, and then in the United States, The local business in Europe and India has also been hit. Since production facilities to sales, services and R & D facilities, there has been an infected staff, so they have to be closed.
The large exhibitions and racing activities originally held in 2020 have also been canceled. The Busan Auto Show originally expressed willing to host this summit, but repeatedly postponed, the event was canceled. The Formula e originally held in Korea was postponed to next year.
[2] “People’s Law” to attract controversy
September 2019, South Korea has happened A tragedy. Is a child, in the “Child Protection Area” (kindergarten, neighborhood area) died because of traffic accidents. Therefore, the Korean Congress passed a new bill in December 2019, executed on March 25, 2019. Since the child is called “Jinmin” (transliteration), the private law is also called this new bill as “people law enforcement quot;
The so-called” People’s Law “is a package, collective as” road traffic The amendment to the Law and the Serious Punishment Law of Certain Offenses (“Special Privilege Law), including the expansion of the school regional security facilities and improving the punishment of children’s traffic accidents.” People’s Law “aimed to protect Children in traffic injury. Since the implementation of the law, the driving speed of the vehicle in the campus has been greatly reduced.
However,In addition to legislative purposes, there are some provisions to arise. A typical example is that “paying attention to safe driving responsibilities” in the amendment. However, this law is too high for unexpected accidents, which also attracted great controversy.
[3] Solanto Hybrid stop sales event
Solano Hybrid of Kia car opens pre-sale Sales were stopped within a day, as it did not meet the conditions identified as environmentally friendly cars, so it was not included in the tax concession.
Korean law stipulates that the engine displacement is only considered an environmentally friendly vehicle when the vehicle displacement is only 15.8 km / l or higher in combined fuel efficiency. The Solanto hybrid vehicle only reached a mileage of 15.3 km / liter, so there was no subsidy. Finally, Kia Motors have developed their own compensation programs worth $ 30 billion, and provide tax benefits for 14500 Solanto hybrid contract customers.
But the mixed Sorerto is still very popular, from the listing to November this year, the average monthly sales of 3,000 to 4,000 units. As of November, accumulated sales of 21,246, accounting for 30% of the total sales volume (71,500 vehicles) of Slanto.
[4] Online post conference become normal
facing the epidemic of new crown pneumonia The imported automotive industry has fundamentally change its marketing strategy. Most activities (such as new car conferences and press conferences) have been switched to non-faced online activities.
BMW held a new 5 Series and 6-Series conference in the Yongong Dao Driving Center in the Incheon. Participants were involved in new cars with practical driving, and later the car was released online worldwide.
In addition, Mercedes, Audi, Volkswagen and Peugeot Citroen also held an online new car conference and a press conference. Various unique marketing activities are also used in the chat and video conference platform.
[5] Nissan and Infiniti withdrew from South Korea
After the beginning of South Korea began to boycott Japanese car, this year was hit by the epidemic, in the business business Difficult Nissan, Infiniti finally quited the Korean market. Nissan and Infiniti have been named in South Korea. Infiniti, Infiniti, once ranked first in the imported car market share and in the global market only in the United States. It is even again threatened to modernize.
However, Nissan has left a brilliant past, and has become a third Japanese car manufacturer, who has retired South Korea after Mitsubishi and Subaru.
[6] Imported brand of boss scandal constant
Front Mercedes-Mercedes-Benz South Korea President Dimitris Silakis (left), FCA President Pablo Rosso (right)
Mercedes-Benz Korea President Dimitris Middle Dimitris Silakis At the end of the term Causes controversy. The Ministry of Environment accuses Mercedes-Benz manipulation and discharge. Not long ago before the investigation is investigated, he leaves South Korea’s business trip, even if his term is still there, did not return to South Korea. After the end of the overseas term, he took over the President of Mercedes-Benz Canada, recently appointed the sales and market supervisors of North America and the President of Mercedes United States.
Since 2013, FCA has been led by the former President Pablo Middot in Korea, and Pablo Rosso resigned because of suspected harassment. He re-established Jeep brand in South Korea and is elected as the first foreigner is the chairman of the South Korea Import Automobile Association (KAIDA).
[7] Electric car continuous fire
After the BMW 520D fire last year, this year electric The car has taken a few fires in a row, which triggers security issues. Modern steamThe car company’s Kona pure electric vehicle and Chevrolet Volt EV have been summed up, and Tesla faces the sudden failure, it is difficult to escape.
The Kona pure electric vehicle reported 12 fire accidents before recalling the incident. It is pointed out that due to poor manufacturing and internal short circuit of high voltage batteries, it is possible to cause a fire. Therefore, 25,564 cars were recalled only in South Korea, and about 70,000 vehicles were recalled in overseas markets. Volt EV is also charged or proximity to full electricity, it will be a fire, and recall, and through software methods, charging capacity is limited to 90%.
“Tesra Model X has triggered another dispute. Due to the power failure, the door cannot be opened from the outside, causing difficult to escape.
[8] New President of Modern Automobile Group
Modern Motor Group announced that in October, Senior Vice Chairman Zheng Yi Xuancheng is chairman. More than 20 years of leading companies from Chairman Zhong Mengjiu, Chairman of his father.
Zheng Yi, chairman, is committed to finding the future business of modern automobile groups. Program provider, not a car company.
There are still many tasks that need to be solved. It is necessary to solve the initial quality problem of new cars, including the Teta 2 engine defects and Genisa high-end brands. The introduction of Jiegi Sijisi in Europe, the gradual recovery of the Chinese market and the restructuring of the group’s governance structure, and it is also a big problem.
[9] Electric Sweater Rules “Continuous Chaos”
In South Korea, electric scooters are gradually It is popular among young people, but there is a big safety hazard. In the first half of the year, the National Assembly completely relaxed regulations including personal mobile devices (PM), including electric scooters. At the same time, it allows bicycle lanes and allows anyone above 13 years old.Use in the case of a license. After the amendment was adopted, strong criticism flooded into the National Assembly, which was revised again in just seven months.
Therefore, from April next year, PM users such as electric scooters must have a motor vehicle or a driver’s license, and drink or not wearing a helmet will be punished.
[10] Shuanglong Motor once again fell into the survival crisis
Due to the deficit and large shareholders, Shuanglong The car suffered a serious liquidity crisis. At present, the largest shareholders of Shuanglong brand are India Ma Hengtida.
Double dragon cars are largely due to lack of new investments. Ma Hengtida’s $ 500 billion in the Industrial Bank was frustrated, Ma Hengtida’s $ 230 billion, the investment plan was canceled. In the end, the Shuanglong Motion of only 40 billion won a disposable special funds sold its main assets and reduced employee salary.
The loans of about $ 3-10 billion won, which are provided to the Korea Development Bank, have failed, failed. Double dragon car begins to solve fluidity issues through the ARS plan and the application for rehabilitation procedures.
Ma Hengda gave up its status of its shareholders, indicating that Shuanglong brand was sold again. If the sale fails, large-scale recombination is inevitably enabled under court management.