There are many cases of car auction, for example, some enterprises are not worthy of debt, the court will bring the company’s car auction, the price is very cheap. There is also a limited number model, or a classic car. They are often selling prices due to a limited number of collections. In addition, there are some auctions raised to raise money, and the money raised by the money will often sell high prices.
Recently, the leader held a 03+ customized version of the auction activity, and a leading price of a leader 03+ champion version of the final transaction price reached 10222,000 yuan. This can be said to be high prices for patechings. The purpose of the organizer uses this auction wants to achieve very simple, which is to enhance the product image of the pilot, and the brand image. At the same time, you can also brush a wave in the news.
Is there any special place for auctions?
Cable 03+ champion custom version, market guidance price is 248,800, the model of this auction, rising a special seat embroidery on the basis of the original car.
In addition to the car, there is an additional 12999 yuan driving training course, 2021 WTCR Asian Stills, 1 time, Character Performance Car Club Any Event 1 time. Other differences from the 03+ champion custom version.
Championships were to commemorate the Cyanracing team to obtain a model in the WTCR Route World Tournament. Its power assembly is nothing difference with the leader 03+, which is a 2.0T engine. With the 8AT gearbox, the power performance is still very good, can reach the maximum 254 horsepower power output, and the peak of torque can also reach 350 Nm. This car takes a crowdfunding method when it is initially listed, and more than 30 orders within 3 days will be delivered. But manufacturers have not claimed to be finally delivered.
So from the collection value, this car has a certain collection value, but the collection value is not large. Because the catenium 03+ is not limited.
The starting price is only 200,000, which pied fans are pushing up the price?
We note that the starting price of this auction is only 200,000, and the price increase is 3,000 yuan, and 446 people signed up for the auction. For this car, if the bidding is worth 400,000 is actually reasonable, after all, the value of the car is more than 200,000, and there are some services, plus the support of users, so more than 400,000 are reasonable. Price, but did not expect that the final transaction price reached 10222,000 yuan. This is definitely deviated. 
Because the above also said, although there is a certain collection value, the meaning of the collection is not large, because the packet 03+ is not limited. Then if the user is driving, 102 million can buy a lot of performance, why don’t you buy a collorate?
So, when the user does not rule out the auction, because the other bidders compete for bidding, this friend is under the promotion of emotions, and the price is higher, and 102 million yuan will take the lead. I don’t know if the friend will regret when the auction is over.
1022 million packets are auctioned, is it an event marketing?
Of course, exclude some sensibility support for packets, I think more people will think that this is an event marketing within the lead. In this way, attract attention. 2021 is a very critical year of the kick car. The patech will go to the overseas market in 2021, and will launch the first pure electric car under the pile.
As a brand that can represent autonomous high-end, the leader is through Volvo technology, standing in technology high, and uses WTCR’s competition, improved brand image, gradually formed a unique Stylish + sports brand properties.
Therefore, the packets must continue to improve the product image and brand image, so through this auction, the leader has also brushed a wave of existence. So can’t be excluded, this is a self-hype of collar.