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Leather | Foreign delay delivery, the domestic person in charge “running” This electric horse is too difficult!

Hello, everyone, welcome to the 90 king of this issue.

In everyone’s heart, there is a DREAM Car belonging to your own, and brother is no exception. When I was a small time, I was deeply attracted by the sports car inside, a Ford Mustang Shelbygt500.

Until now, when I see Pony Car on the road, I will still have some little excitement, but I am from people to middle age, a two doors. The sports car is dismantled, or it is impossible to meet the needs of the family. Perhaps GET is here, our regrets of the middle-aged people, Ford put its own electric transformation in the first step of Mach-E, a product of a self-contained Mustang legendary color.

The left hand performance, the right hand intelligence, with a super high color value, Mach-E has received a lot of attention, pre-sale is quite color, the first limited edition model It was booked in 9 days, and the listing of 3700+ sales was achieved in the first month.

Data originates from INSIDE EVS

However, such a car with the protagonist, in its own large capital, there has been a continuous decline in sales. Case. At the past April, the United States had local sales – 1951.

Is there a problem with quality? Still what else? After all, some parties of Mach-E have received the Ford’s notification email. “Because additional inspections and engineering analysis, the car is postponed for a month.”

At the same time, Mach-E has also exploded, due to some vehicles The sub-frame bolts are not tightened and recalled, and the development of such trends will be developed. Don’t say that with Model Y, the standing foot is a problem.

In fact, not only foreign markets, the situation in China is not optimistic. The reason is that it is inseparable from Ford frequent personnel changes.

Recently, the leaders of the Mach-e project, the departure of Zhujiang, or also affecting the promotion of Mach-E, June 2020, just added to Ford China, the distance is less than a year, but here. During the period, I have also passed the news of “I’ll”. At that time, he also said that “the holiday in the outside world is going to market, I want to spread the rumor, my military!”

Today But …

In addition to internal circumstances, the external disease is also impeborary, the present domestic market and the first two years Compared with the same year. With the rapid development of the new energy market, the former is still a young eagle, Xiaopeng, now has a long-awaited flame, and it is a hot model in the market, and cross-borders The successful admission, which also makes the new energy battle be more fierce.

Although Mach-E is born in traditional car manufacturers with 118 years, in front of them, it is more like a challenger. As Ford Motors President and CEO Jim MIDDOT; Falue has said: “In the face of the competitors like Tesla, our positioning is a challenger.” It is worth noting that in 2020 Beijing Auto Show On, Ford Mach-E ushered in the first show, and pre-warping Ford on this model was a long time, but there was a lot of vocal after opening pre-sale in China. Is this pre-sale not blowing a wave? ?

For Ford, the long-term goal is undoubtedly electrified, and the electric horse is not only a model, but also the hope of Ford, as the first electric product of Ford, It is a hope that carries countless people.

In 2020, Ford Mustang sales 806 million, the market share is raised from 14.8 percentage in 2019 to 15.1%, and the world’s best-selling sports car, then inherits the MUSTANG’s Mach-E, whether it can be like Mustang That’s more glory? In the domestic market, can you become the player who defeated Model Y?

The picture in the text is from the network

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