Lexus LM a pre-open, the background of the message area and the fryer, plus the car in the end how much money can mention, we should buy?
before the “increase 800,000 too favorable, Lexus LM300h to add 1.68 million What is the truth? | Poly theory “of articles, we have predicted the future version of the four guide price should be at 1.5 million and down. From 116-146 million for “manufacturer’s suggested retail price” point of view, it does not shock nor surprise.
Of course, compared to 4 million hi mentioning rumors, LM succeed more than 100 million seems to have some “ground gas children,” the illusion, but everyone carrying heart did not lay down, say so now, how much money its price in the end? I’m sorry, sales may not know.
First, the conference did not even, LM to very low-key
when the lights corresponding to the Guangzhou auto show hearted, sale Lexus LM form of very low-key, did not specifically hold high-force grid conference, just released a simple message through official channels, it seems that some highs, what happens?
▲ Source network
[ 123] penalty decision at the end of last year may explain. December 27, the State Administration of market regulation of Toyota Motor (China) Investment Co., Ltd. issued a decision on punishment, in violation of its “anti-monopoly” in the Lexus brand car sales, suspected of price fixing behavior, punishable by 87.613 million yuan.
Lexus really hard, the market environment, “the South too,” and others are discount promotions, it does mention cars queuing, even the largest-selling, locate the entry of ES must increase 1.5-2 million.
In the context of slightly stronger, wore LM Alpha aura, people naturally have a new look, LM will become history plusPrice Highest God car? Lexus is also estimated that secretly wear boxing finally has a high heat, still have a chance into the ultra-luxury car market of God.
However, when the year-end summary, the penalty decision to drop down, but had sales of LM’s can the problem of the fare value, brand image impact, etc., generate new assessment. Hush, staring at it, more low-key, no problems.
Further, the game pre-message word LM is also accompanied by heuristics, tangled and reconciled. It sells prefix, not the sale price, the price is not official, but the manufacturer’s suggested retail price, which makes the car reminded Liu Jun can gather uncle played the piece: this bottle of water, you propose $ 1, but I sell $ 5, I’m sorry, I can not accept your proposal.
So, LM why have to increase sell it?
two, LM major task, Mercedes-Benz S-class is not the only target
For luxury brands, high-end market sales model is important, but the performance flagship model, but it is a symbol of strength and status, compared to Mercedes-Benz S-class average monthly 2000+ hot, LS2019年上半年才销售了 2612, high cold Lexus certainly not bow .
At the same time, strong Alpha also provide ideas for the emergence of LM. It focuses on actual transaction in the country between 90-130 million and the Mona Lisa Black Swan version as much as 1.65 million, though only Toyota standard, despite the increase, but it does have average monthly 1000+ results, an MPV LS sedan to compete more qualified than we have with the Mercedes-Benz S-class.
In addition, the implementation of six emissions of the country, so that “national five” the identity of the GMC, Ford E and other high-end custom car have left behind, which is also an objective to provide for LM space.
Thus hanging Lexus subject to the LM, four / two layouts seven intermediate front / rear partition also with further focus the force in the grid demand for high-end users, if Alpha let S-class owners of more than a Toyota key, then certainly LM Bentley owners want more than a Lexus key.
of high-profile and high-volume, LM wants. But the market there is a pattern of consumer awareness of innovation is limited.
and as an MPV with the Alpha platform, LM + 2 million price tag is not possible, after all, the G500 also guidance from only 1.588 million. Let the sales prove that sell well before the fare increase, it seems reasonable. Meanwhile, if the LM does not increase, Alpha will become very awkward, certainly not kill each other, as LM has lost its meaning debut.
Third, how much in the end add, I should buy?
First of all, the parallel import version of the LM, the current source in the sale of futures car about 80, from March to Hong Kong version of four priced at 220-260 Wan inter, seven version 170-190 million. (Foreign own procedures, including premium)
car poly Jun also consulted Lexus 4S shop sales staff, they said: LM currently not officially sold, just buy the collection intention, in March there are cars began to arrive, there will be specific actual transaction price.
in the regulation of specific add how much money, or to see the enthusiasm of consumers. However, in accordance with the regulations in the price of Alpha and parallel imports were flat relations, LM estimate of the rate of increase between 60-80 million.
As should buy? According to car sales experience polyethylene Jun, LM user psychology, probably divided into three categories:
▎ really like the top high, they do not care about the price or increase, took a fancy to buy, it is estimated this would have booked a car;
▎ businessman hopes to join LM certain circles, as long as to achieve the purpose, then LM expensive, it is worth it, to buy loans;
▎ like LM, understand all the parameters than sales, but does not accept or tangled on the increase, it may be a little tight on hand.
The first two Needless to say, it is estimated will be the first few batches of the owner. But about a third user, cars gather more suggestions, etc. monarch, buying a used car will save some, such as heat in the past, the actual transaction also longer affordable point.
car poly Summary
[123 ] LM on the final price of March can be known, let us wait and see. If the LM regarded as ultra-luxury car, its price and the fare increase, and not simply to measure the product, after all, it comes with other values follow suit and commerce, like those fired several times that of shoes, middle-aged uncle do not understand the pursuit of young people, ordinary people are the boss fathom the idea.
to this level, people will naturally want to buy buy, price should not be the key obstacles. But the car poly Jun more curious, by the end of this year, LM could make the Lexus worth the price?