According to reports, the production of the Mercedes middot; Benz, Mercedes – Benz Vans employees of Daimler Group in 2019 will receive 597 euros in prize money, but compared to last year’s prize money of € 4,695 this year, only 1/8 of the prize last year.
German car manufacturer Porsche in performance pay about 9000 euros, BMW’s performance is slightly lower wages 8,000 euros, followed by Daimler of 5000 euros, Audi and Volkswagen less, about 4,000 euros. It is no exaggeration to say that, in the luxury car brand, Mercedes-Benz bonuses to employees is relatively small, then why is there such a situation?
significant reduction in net profit, “diesel door” consequences
2019 Mercedes – Daimler Benz group, pre-tax profit and net income decreased by 61% and 64% higher than last year. Total sales of 334,4951 units, a decrease of approximately 8,000 units over the previous year. Truck sector also decreased by 6%.
However, Daimler announced that, despite the decline in sales, sales grew by 3%. Thus, last year’s revenue to be more than the previous year, in the calculation of the actual expenditure of funds, very little money at hand. On the net, it has dropped to 2.7 billion euros in 2019. The reason
this phenomenon is from 2015, the impact of diesel scandal, a large number of Mercedes-Benz recalls, and face a fine of Governments. 2015 adverse effects of diesel scandal has not yet dissipated.
In addition, Mercedes-Benz to invest heavily to develop electric vehicles, related costs, such as Mercedes-Benz to build a battery factory, and the first electric car EQC market reaction is not very good. More like improvements on the basis of GLC, with many pure electric vehicles compared to slightly less competitive.
Moreover, in response to increasingly stringent emissions regulations, testing and certification related costs also increased significantly. In addition, much of the profits of many small cars, but the contribution of sales, for example, relatively low profits Class A, Class B, GLA and GLB. Outside Germany itself, high-margin high-end cars and SUV sales.
a bad situation, more employees will be dismissed
leadership Daimler Commission Chairman Xiao La middot; 卡列尼乌斯(Ola Kalenius) said it is planning in the next three years to save money by reducing staff costs and operating costs. However, China’s new crown pneumonia epidemic worse but let Benz, Beijing Benz affected by the new crown pneumonia epidemic delay factories started day of delay is a loss 400 million yuan.
2020, Mercedes-Benz will focus on high-profit models
Mei the average profit margin of the Mercedes-Benz bicycles Siders at more than 8%, but recently, the profit margin plummeted to around 4 percentage. This is because the Mercedes-Benz to develop a small car as the center of the overall sales strategy, although sales up, but profits fell. Change this situation is a priority, in 2020, Mercedes-Benz will continue to promote sales of high-margin cars and SUV’s, more attention to overseas markets.
In recent days, Germany has been uneasy about the poor performance of Daimler message. It is reported that the dividends of shareholders will be significantly reduced to a quarter.
The new office, Kang Linsong pressure Alexander
Daimler all bad performance and future market It is difficult to prepare in the former main Xi Dite middot; Zetsche (Dieter Zetsche) retirement, the current Chairman Kang Linsong (Ola Kallenius) took place within this period. I believe the current President is facing considerable pressure.
Dieter middot; Zetsche (Dieter Zetsche) ultimate goal is to return to the Daimler Group in the spring of 2021 chairman. Despite internal opposition, but the plan seems so far proved successful. If you do, Daimler will play emperor empire again. However, if the situation does not improve this year, his return plans may change.