A few years ago, the SAIC is universal Wuli, a special in my mind ” Small bread “car’s figure, the tail will have multiple other brand models of LOGO, highlighting Wuling” God “in the autumn mountain track. However, since last year, this “grounding gas” has begun to become different. You will be amazed in Shangqi General Wuling actually so “tide”? Yes, Wuling is becoming a fun, fun, and trendy car brand.
Author: three drivers Photo: from the network
fashion capital of China – Shanghai, a tide conference, built “big people’s small paradise”, Wulinghong Miniev’s hot sale for young people living in urban, not only 200 days, 200,000 proud results, It also created the “small electric scooter” blue sea market, and what is the sales of sales?
01 Female users support half the sky
Macro Miniev users, women users account for 60%, they are called ” Wuling girl “, can capture women’s heart, it is really not a simple thing. It is still not enough. Wuling’s brand is not the reason it is on the altar. Yu Hongguang Miniev full body has a “good foundation” with 80% of the tide area, you can fully play your imagination in accordance with your own preferences.
The most basic function of the car is a step-by-step tool, and the macro Miniev makes itself a tide showing yourself.
02 Experience is not only a car, or a living attitude
The automotive market is A huge market, but can do personalized models in this marketRefers to the number, most people choose the car first consideration, followed by the budget, although many people also have a modified dream, but truly implementation is indeed a variety of restrictions designed by the model itself, the end car is still functional The vast majority of users provide services, but Hongguang Miniev has broken this curse, so that more people really turn their cars to show their unique personality platform, “blue and white porcelain” painting represents the pursuit of classical beauty, “coffee “It is indeed the love of exquisite life. After the car is given the personality of its owner, it is a thinking of the young generation aesthetic and values. The people in his eyes are not ourselves, becoming the talent in their hearts is life. All.
03 make life more colorful
from Wuling Hongguang Miniev, to Spring Festival Evening Wuling mouth cover, if Wuling leads a unstoppable trend, it is better to say that Wuli makes life more colorful, material demand provides basic guarantees for life, only the spirit is satisfied to make the soul more pleasant, the Spring Festival Evening, Wuling mask appeared in the street The alley has become a fashion darling in the mask, two independent events, and the response is really loved and pursued for fashion.
In the macro Miniev Chasing Festival, more than 100 owners from all over the country and more than 100 coated macro Miniev’s party Let us really feel the evolution of automobile culture in China. It turns out that the car is not only a car. It can also become the unique “beloved toy” of the adult to keep the child’s heart. They set up their own stage, or that sentence: “What is the people need, Mitsubara created?” This is the transformation of Wuling Manufacturing philosophy, always put users in the C bit developed by product, the same user will also Use practical actions to expire.
04 responds to the trend of the heart and then upgrade
In the macro Miniev Hyogon Festival, facing the user’s trendWhen the voice pursued, Wuling announced that “the big people’s bells” super IP, the same-minded user builds a exclusive social platform, and the joint PANTONE Universe releases Wuling Spring – White Powder, Aiwater Green, Lemon Huang, not only to break the habit of traditional car color, but in building new social languages, integrating the trend and innovation into the car life, let a industrial product have a temperature-tempered art, and this is also Wuling Visualization and response of user needs.
Hongguang Miniev became a car tide innovation pet, Wuling brand also became The creator of automobile tidal brands, we have reason to believe that the future of five rings brings more opportunities to demonstrate themselves.